The summer season is always very lively every year.

You just finished singing and I made my debut.

Before the movie was released, no one dared to promise that he was the winner of this summer vacation.

Even though I think so in my heart and look forward to it, I will be polite and modest in my mouth.

For example, Director Xu, and his self-directed and directed the comedy movie "There is Wine Today".

He was an actor, had an average acting career, but his family was in good condition. When he was thirty, he changed his career and became a director. He made two movies with a small cost and made a small profit.

It seems that he has found the real skill point to ignite his career. The 35-year-old director made his third movie, and brought in big investments and found a popular actor. He shot a comedy movie for the first time, but the movie exploded, becoming the box office champion of that year, and setting a new box office record.

Afterwards, Director Xu was out of control and directed several comedy movies one after another, all of which were successful.

Netizens give him face, saying that as long as it is Director Xu’s film work, whether it is a director or director, he will watch it. Because he is the guarantee of the quality of the film.

Although he has never won a Best Actor trophy or a Best Director trophy, he is the uncrowned king in the minds of netizens.

At the age of 47, he directed his sixth comedy movie, directed and acted by himself. He himself is the biggest star in this movie.

This movie "There Are Wine Today" has not been released yet, and netizens are already full of expectations.

The Internet is full of reports related to this movie. Any small matter, any Pei family can squeeze into the headlines of the news, attracting people to click and watch.

The promotion efforts completely covered the "The Demon-Eliminating Taoist" released during the same summer vacation.

On a real-time box office website, 970,000 netizens expressed their desire to watch "There is Wine Today". Correspondingly, only 200,000 viewers expressed their desire to watch "The Demon-Eliminated Taoist".

This comparison is tragic.

Before the release of the two movies, everyone, netizens and industry insiders said that the schedule chosen by Hong Sun was very smart, and it would be staggered with "There Are Wine Today" for a week and would not become cannon fodder completely.

It seems that everyone is more optimistic about the box office of "There Are Wine in the Sky" and the box office appeal of Director Xu. Some industry insiders once said that Director Xu is worth one billion yuan per person. As long as he puts his name, the movie can make money.

This is a famous saying before July 20th, and no one doubts it.

Until July 20th, the premiere of "Wine Today" was released, 41% of the films were ranked, leaving other movies far behind.

However, at 6 pm, after the Douban score was opened, the situation took a sharp turn.

5.3 points.

He created the lowest score in history, but failed.

Is this an exaggerated score?

Netizens were surprised and curious, and were filled with curiosity and poured into Zhabo and Douban.

"Director Xu's reputation for his lifetime will be lost in one day."

"Director Xu is floating."

"The movie is not good, I advise everyone not to waste movie tickets."

"What kind of junk movies are just about using outdated old jokes to tell jokes and forcibly laugh. The plot that can be finished in thirty minutes must be 120 minutes."

"The plot is weak, the actors play awkwardly, the jokes are so old, and they are forcibly funny. I feel so embarrassed, like a pin and a thorn in my throat. I admire myself for being able to hold on and watch for 120 minutes. Obviously, Director Xu and Jiang Lang have finished his life and can never make a good movie like "Picking the Car" again."

"Does Director Xu be so arrogant? Such a trash script, I told a few tricks, and I dared to shoot it, and I dared to say that I went beyond the past. Seeing the old online jokes in the movie, I was really embarrassed and I wanted to find a crack in the ground for Director Xu to get in. Do you really treat the audience as mentally retarded?"

"A movie that is unsincere, a money-making work that consumes fame. Don't be fooled."

"Is this kind of garbage thing actually filmed by Director Xu? If I hadn't seen the director Xu Changan written on the big screen with my own eyes, I wouldn't believe it. I used to be rumored that there was a gunman around Director Xu, but I would never believe it. Now it seems that the gunman said it was true. After leaving the gunman, Director Xu's true form was revealed!"

On the premiere day, the movie "Wine Today" was criticized by the first group of movie fans and became a hot topic.

However, because of the good pre-sale, it still bought 350 million yuan on the pre-sale day. The next day's pre-sale also reached 80 million.

Looking at such a dazzling box office, many netizens who don’t know the truth began to conspire theories. Could it be that Director Xu blocked who the movie would be hacked by the entire network?

No movies that compete on the same stage seem to be suspected of this.

On the contrary, "The Demon-Eliminating Taoist", which was released a week later, looks like a conspirator no matter how you look at it.

Red Sun: "…"

Don't frame it like this.

Netizens’ true evaluating the quality of the movie is to tell the truth, but why is it related to conspiracy theories?

As for the box office, it is because Director Xu has a strong appeal and the audience buys it, so the pre-sale looks so beautiful.

Look, the box office the next day will be demoted back to its original form.

Many people don’t believe in evil, especially Director Xu’s loyal movie fans. Director Xu has succeeded so many times and for so many years, both the movies he is a director or the movies he starred in are very good. There is no reason why he will mess up when he is a director and a star.

Many viewers walked into the cinema on Saturday the next day with the idea of ​​correcting Director Xu's name and the idea of ​​identifying the quality of the movie.

"What kind of garbage stuff, I've been fooled."

"Douban score is high, I only get 4 points when watching this movie."

"I thought there was a black boy, but it turned out that they were all big shots who had watched movies."

"Don't watch "There's a Wine Today". It's all old online memes, which makes people drowsy."

"I admire you guys who have watched the whole show. I left the show halfway through seeing it."

After reviewing the movie the next day, no one doubted the pertinent comments from Douban netizens. Director Xu had been so popular for more than ten years, but his reputation was lost, which ruined his popularity that he had finally accumulated.

Audiences have predicted that the movie will definitely fail. Even the real-time box office website has lowered its box office expectations, from the original 3 billion to the current 900 million. This gap is scary.

Industry insiders know more insiders.

When the Red Sun held an internal meeting, everyone talked about "Wine is here today".

Du Cong sighed very much, "I heard that Director Xu signed a 2.3 billion betting agreement for this movie. With his box office appeal, as long as the quality of the film is passed, he should win the betting agreement. Who would have thought that the quality of the film... I secretly went to the cinema to watch it. The netizens' evaluations were objective, and it was indeed full of outdated online jokes. The actors were all actors who had been famous for a long time, but they acted in awkward throughout the whole process, which made me feel embarrassed."

After saying that, he still touched his elbow, as if there were already goose bumps on it.

Sister Qiu screamed exaggeratedly, "A 2.3 billion bet agreement, won't he lose his bottoms this time? I'm afraid he will lose all the money he has saved for many years."

Vincely checked the internal information, "There is a total of 12 related companies invested in the movie "There is a Wine Today", plus the additional investment in the actor's pay. The shooting cost is claimed to be 300 million. I think there is no 300 million, and there is definitely 200 million. There is no special effects, but the shooting cost is so high. It can only be said that the director's pay and the actor's pay account for a large proportion.

The promotion and distribution company has made a budget of 300 million for this movie. It is estimated that 150 million has been invested. The quality of the movie is poor and its reputation has collapsed. If nothing unexpected happens, there will be no further investment in promotion and distribution funds. After this calculation, the cost of this movie is about 350 million. If there is no bet agreement and it is operated, it may still have a chance to guarantee the capital.

Now, even if you buy a box office, you can't buy it. I haven't gotten the specific content of the agreement yet. This bet agreement is definitely not just Director Xu, but may also include the film and television company that invests money. Everyone will bear the follow-up responsibility together.

Director Xu will be seriously injured, but he should not go bankrupt. However, it is very likely that Director Xu's movies will not be seen in the next five years, but you will see him on major variety shows. Nothing will make money faster than shooting variety shows. He has to fill the gap, so he can only rely on variety shows."

It can be said that Vincely has accurately predicted Director Xu’s development in the next few years, and variety shows or variety shows.

With his celebrity, even if he goes to film a TV series, he can only be the big male lead. What kind of TV series does it take to be a fat man to be the big male lead?

It seems unlikely.

It would be even more impossible to make him lower his figure and play a supporting role in a TV series.

The way to filming TV series was blocked and there was only a gap left. He was probably competent for the family ethics TV series.

He can't even touch the idol TV series that is popular in Sheng Guang now.

There are also restrictions on movie actors.

Only by shooting variety shows will not destroy the character and image of the film director, but can also make money. Maybe perform well in variety shows and can also attract a lot of variety show fans.

Don't be too good!

Director Xu has a way to make money, but it is not so easy for other companies that have invested in this movie to make money and make money to make money and make money back.

Du Cong is a conspiracy theorist enthusiast, "Mr. Wen, our movie will be released in a few days. Will "There Are You a Wine in the Sky" do the box office stealing? Do you want to hire some people to inspect the theaters nationwide?"

"It's not. If "There Are Wine in the Sky" really dares to steal the box office, netizens can hammer the crew to death. The most classic case is that series of movies. Since the gambling agreement failed and the box office stealing incident occurred, it has disappeared in the film industry for five or six years. This kind of backlash is very strong and has a strong momentum. Moreover, stealing the box office cannot fill the gap in the failure of the gambling agreement."

Vincely is not afraid of being stolen from the box office.

Nowadays, there are keyboard warriors and there are also netizens with a strong sense of justice.

If a box office stealing really happens, netizens will expose such stealing behavior on the Internet as soon as possible. Once it is exposed, the cost of reputation and reputation fans will be far higher than the box office of stealing, which is a typical behavior that is not worth the loss.

Once you are bitten by a snake for ten years, you are afraid of the rope.

I was disgusted by Director Xu's movies. In a short period of time, fans became very cautious, covered their wallets and did not waste money.

This has resulted in the pre-sale box office of "The Demon-Eliminating Taoist" that was not good. The day before its release, the pre-sale box office was only 50 million.

Compared to the pre-sale box office of "There Are Wine in the Sky", which is 180 million yuan, it is simply not worth mentioning.

The theater company and the promotion and distribution company looked at the pre-sale results and felt a thrill of a bad feeling.

It won't fail!

After all, no one dares to say that they can grasp the tastes of movie audiences 100%. The movies they think can be sold out will eventually fail. I dare not say that there are many examples of this kind, and that happens one or two times a month.

For example, Director Xu's "There Are Wine in the Sky" is a typical case where theaters are optimistic, but the box office and reputation are both disappointing.

Don't be careless.

On the 27th, "The Demon-Eliminating Taoist" was released. The theater was deserted in the morning until after 1:00 noon, the theater began to become lively.

Zhang Ke is a self-media practitioner. His main business is to write film reviews. He registered an account on major websites and accumulated a large number of fans on Douban, the movie concentration camp.

Everyone says that his reviews are objective and rarely have personal emotions, and are relatively fair film reviews.
To be continued...