Qin He did not bother with this girl movie. A group of little ghosts next to him called Qin He to play marbles, and he waved his hand to refuse.

Looking at the group of little ghosts squinted and half-kneeled on the ground to play with marbles, everyone's concentration made Qin He shake his head helplessly. The happiness of the child is that simple.

He just walked quietly, circled around the small mountain village, and saw many people who had disappeared, and many houses that had disappeared in his memory.

Seeing the old houses on both sides of the mountain, Qin He couldn't help but sigh that time can really smooth out all traces.

Even memories can be smoothed out. Twenty years later, these little kids and a few people remember their laughter today!

Hi...hi!"

As dusk approached, women began to shout that their chickens had entered the house. Some old ladies stood at their doorstep, thrusting their waists, shouting at the group of little ghosts with loud voices.

"Ergouzi..., hurry up and take a shower..."

Qin He waited until 7:30 pm before his cousin rode his bicycle home. He had some meat tied up in the back seat, which he specially brought back for Qin Xiaocao's grandparents. After all, Qin Xiaocao is now having dinner at his grandparents' house.

Today, my cousin looked tired. When he saw Qin He, he did not look particularly happy. Qin He also secretly guessed the reason.

My cousin hurriedly called Qin He into the house. It was dark at this time, and that dead girl from Qin Xiaocao was reluctant to say goodbye to the group of young sisters.

As soon as she entered the house, she saw Qin He and quickly wanted to please her. Qin He waved her hand and asked her to take a shower as soon as possible. She was crazy and her sweat was wet even her hair.

My cousin fryed two dishes and greeted Qin He for dinner. Before Qin He could ask, he told me all the things that happened this week.

My cousin has lived in the county these days. Because today on Friday, I knew that Qin He would definitely come after school, so I finished my work and rushed back. Now my aunt and Qin Dafei are staying in the county every day.

From the past every day, I earned thirty-one days to suddenly earning over 100 yuan every day. My cousin was busy all the time this week, wishing she could be busy for twenty-four hours.

Although I look at my cousin, the honest farmer, when I really make money, my cousin's mind began to become active.

He bought another tricycle on Wednesday. After he was ready to modify it, Qin Dafei pushed the newly bought tricycle outside another school and was about to start work next Monday.

He did this because he was stimulated. As Qin He guessed, this week, there were five more carts selling skewers. Basically, there were more ones selling skewers the next day.

Especially the boss Wang who sells malatang, he not only sells malatang, but also sells skewers. On Monday, he created a modified three-wheeled skewers truck. The two cars occupy a large area side by side. He is responsible for selling malatang and his wife is responsible for selling skewers.

How could my cousin not be angry when he saw this scene? Because Boss Wang's tricycle dress and skewers ingredients, everything was basically imitating his car.

When my cousin saw him that day, he was so angry that he asked Boss Wang to argue. As a result, Boss Wang explained with a smile, "If you have money, everyone can make money together. If you want to sell Malatang, that's fine!"

It was the first time that my cousin saw such a shameless person, but he didn't expect that in the next few days, there were several more tricycles selling skewers one after another, which completely made my cousin angry.

Finally, he made up his mind and thought that if you can do it, I can do it too, so he planned to build a tricycle to sell skewers.

Because there were suddenly five skewer stalls next to the school, and the appearance was similar, the sudden increase in competition also made my cousin's business suddenly fall into embarrassment.

Although the taste is good, many old customers still come to support it. However, because other students have so many choices, they have very few new customers this week, and they are basically introduced by old customers.

What's more, even old customers, these are students. How much money can they have and how many dollars a week can eat skewers. So this week, my cousin's income has not only not soared, but its income has shrunk.

Nowadays, sales are around 300 to 500, and the profit is around 200, even one day is worse than one day.

In addition to selling more than 600 on the first day of opening, it has not only not increased, but has shrunk. How can my cousin bear this?

And now there is a vicious cycle. Because the business of a few extra skewer stalls is even more bleak. At the beginning, it could be sold for one or two hundred yuan. Now there are more stalls, and some stalls with average taste can only be sold for a few dozen yuan.

In this case, the skewer bosses also began to think of some wrong ways. The most direct way is to reduce the price.

Since Wednesday, two stalls have lowered prices at the same time. Now vegetarian dishes are 2 cents and meat dishes are 50 cents.

On Friday, there was a boss who directly had vegetarian dishes of 15 cents and 4 cents of meat dishes. If the price was calculated by cousin, there would be no profit at all.

If you want to use good ingredients, add good cooking oil, seasonings, gas charcoal, etc., there is basically no profit at this price.

But the students don’t understand. They are also very sensitive to prices. Today, my cousin’s business suddenly dropped to 240, and the profit was only 100 yuan.

These are basically bought by old customers, and my cousin has been wondering if he wants to reduce the price a little recently!

Qin He smiled and heard his cousin's depression, he couldn't help but smile. He had actually guessed these things, but he didn't expect that the market was even more chaotic than he thought.

For some big businesses, you must at least understand your competitors. For such small businesses, if you want to imitate them, you can make a run in just a few days, and the cost is lower than you.

However, Qin He didn't think anything was wrong. His cousin was depressed because he was already dizzy when he saw such vicious competition from his peers. He was hesitant to cut prices now because he was worried about profit issues!

Qin He found it interesting, so he picked up a piece of meat and stuffed it into his mouth, then took a bite of rice, chewed it carefully and ate it slowly, so he didn't rush or slow down the court uncle.

"Uncle, you have to remember one thing: when you are a person and do things, don't compare your own shortcomings with others' strengths, because then you will never be able to compare with others' strengths!"

"It's like your skewer business. You are a rural farmer who is not familiar with the land and go to the county town to sell skewers. We have been busy for so long before we opened it. We rented a house and bought a tricycle. In the end, it took two or three thousand to rush to open it."

"They have been there for so long. If we want to imitate our carts, ovens, ingredients, etc., it basically doesn't take much effort to get it done. Maybe it's a few hundred yuan. When we go to the market to buy fresh vegetables and meat, they might find some wholesale places, buy some cheap meat ingredients, and some garbage and cheap cooking oil!"

"The cost of others is so much less than ours. They can make money by selling a 100-50-1 bunch, but our cost is so high. What should we compare with others?"

My cousin was also stunned and quickly raised his head to look at Qin He, hoping that he would continue to talk.

Qin He was not in the mood to eat, so he knocked on the table with chopsticks and continued.

"Uncle, you haven't noticed what's our strengths from beginning to end? Why are the price of other people's skewers twice as cheap as us, and you can still sell them for more than 200 today?"

My cousin thought for a second and then quickly answered.

“Those are bought by old customers!”

Qin He shook his head helplessly and continued.

"Are those old customers fools? If you don't eat skewers with 1 cents and 5 cents and 1 cents, come and eat our skewers with 3 cents and 1 cents?"

My cousin was confused and authentic.

"They said we taste good!"

Qin He looked at his cousin in a dissatisfaction and said helplessly.

"Yes, since they would rather spend twice as much money to buy good taste, why don't you use our strengths to compete with their strengths?"

My cousin was stunned, he still didn't understand very much at this time.

Qin He had no choice but to explain it clearly one by one and continue.

"Our strength is that it tastes good! And the strength of others is that the price is cheap. It is right to think that the price is reduced, but it is not the kind of price reduction silently. If you reduce the price to 15 cents tomorrow, you will only get one result!"

The cousin stared at Qin He, and Qin He said slowly.

"You got the result that the skewer stall went bankrupt and ended up in disgrace and left that school!"

My cousin was anxious now and didn't care that he was Uncle Qin He, so he urgently asked why!

Qin He began to tell him the reason.

"If you suddenly lower the price tomorrow, first of all, your opponents may lower the price at the first time, because their cost is lower than you. How much can you reduce it if you sell it at a lower price? At most, you will not lose money. At the same price, we will not lose money or make money, but others can still make less money because their cost is lower than us!"

Qin He looked at his cousin's ignorant look and asked helplessly.

"After they lowered the price, have there been a lot more students buying skewers recently?"

Uncle cousin nodded and said authentically.

"There are indeed many students who have bought kebabs recently. After all, the kebabs are so cheap. You can buy more than a dozen kebabs of vegetarian dishes for two yuan. The price is so cheap. The students also think it's worth it. These children are greedy. The kebabs are more satisfying than some fried rice noodles!"

Qin He also nodded and continued to ask.

"Does the student occasionally asks you for the price, and the other party will turn around and buy it at the skewer stall next to you?"

My cousin asked in surprise.

"How do you know that there is another skewer stall next to me?"

Qin He gave him a blank look and said angrily.

"Not only do I know there is a skewer stand next to you, but there is a skewer stand across the street!"

My cousin smiled helplessly.

"You're right. There is a skewer stall next to me, and there are two other stores opposite me. Now my stall has basically no new customers. Basically, old customers come to buy it, or classmates introduced by old customers. Every time a new customer comes to buy it, when someone asks the price, the boss of the stall next to me shouts out his own price. The ingredients look exactly the same, of course they choose half the cheaper ones!"

Qin He sighed and said to his cousin.

"So, once you lower the price tomorrow, new customers won't go to your stall, because others will be cheaper than you."

"And those old customers have eaten skewers for a week with you. You suddenly cut the price so much. What is their first reaction? The first reaction is that they were deceived. They would definitely ask you a few days ago, why are other stores so cheap and your prices are so expensive, right?"

Uncle Cousin nodded.

Qinhe continues to walk.

"You sold so expensively for the past week, but now you suddenly sell at half the price. Those old customers just think you are cheating on them. They are originally for the sake of your taste. If you don't lower the price, they still think that you are unique."

"They will definitely think that your price is expensive and tastes good. It must be seasonings and ingredients better than those cheaper in other stalls. If you suddenly drop the price, people will feel that you are making black money in front of you. Many of these sensitive students will not come to your stall again in the future!"

My cousin was completely stunned now, and Qin He continued to say.

"Even if some old customers think that it is a good thing for you to reduce the price, they will continue to buy it from you and even buy a lot, but even if you sell too much, they still don't make money. When those peers see you lower the price, they will be cheaper. Then you will lose money and compete with them for the price?"

My cousin was confused and was completely unconfident when he was said. Seeing that the blow was almost done, Qin He changed his style and said in disdain.

"Uncle, in my opinion, your competitors are just native chickens and treasures. At most, you can make him kneel down and beg for mercy. Your idea of ​​reducing the price is correct, but it is not the kind of price reduction without technical content!"

"If you want to fight a price war, you have to beat them up and make them have no business at all, so that they can't sell the ingredients. If you persist for a week at most, they will admit defeat!"

My cousin fell in love with Qin He with a look of surprise. He could not understand this nephew at all.

Qin He chattered at the dinner table and said a big push to his cousin. Although he couldn't understand, he still nodded without hesitation.
To be continued...