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Chapter 472 Propaganda Offensive(1/2)

The next day, Friday the 22nd, Li Zhe came to the company early in the morning and learned good news from Zhao Jia.

Only one night after QuChat was launched, the number of registered users has exceeded one million.

Zhao Jia looked at Li Zhe and admired her to the extreme. She was a boss who could think of any solution.

She has never seen this kind of propaganda method that actively and deliberately exposes loopholes and counteracts the stereotypes of the audience. More importantly, the effect is surprisingly effective.

Thinking about the past three years that she followed Li Zhe and watched Qudong Group develop from a small company with a dozen people to a second-tier Internet giant with two to three thousand employees, Zhao Jia felt that she was really lucky.

If she hadn't met Li Zhe, she would probably still be an ordinary employee or a small supervisor. How could she be in charge of a large game company with an annual income of hundreds or tens of millions like she is now.

The influence of the top class is really great!

Li Zhe sighed in his heart.

If it weren't for the fact that there are still too few smartphone users, and most of the young fans of Chen Xiao and Liu Yufei don't have smartphones, this figure could at least double or triple.

However, this is already a very good start, with one million users. This is an achievement that many software takes a year or two to achieve, but Quchao achieved it in just one night.

"The number of QuChat users must be kept strictly confidential and must not be leaked to outsiders," Li Zhe warned Zhao Jia.

The most important thing now is to race against time to capture the market, not to show off any achievements.

The more brilliant the results of Quchao, the more intense the reaction from Penguin will be.

If Penguin takes it seriously and exerts all its strength, the energy it will unleash will be beyond the reach of Qudong Group.

Zhao Jia nodded and said, "Mr. Li, don't worry, I've already given you the order."

She understands Li Zhe's worries. When competing with giants like Penguin, the most important thing is time. The later Penguin can pay attention to it, the better.

"Has full publicity been launched?"

"It's already started."

Starting from 8 o'clock today, Quliao's comprehensive promotion campaign has been officially launched. TV advertisements, online promotions, offline promotions, and the "three-pronged" publicity offensive are overwhelming.

"How is the situation with Penguin and 360?"

"Still arguing and fighting."

"Inform Manager Yu and Manager Jiang to come to the conference room for a meeting." Li Zhe said this to Wang Zhining.

Even if Qudong Group joins the war and can distract Penguin, 360 will not be able to hold on for long.

More importantly, the upper management will not watch as the two giant companies continue to fight without a bottom line.

Once Penguin has conquered 360, he will turn around and deal with Qudong Group with all his strength.

QuChat is not MiLiao. The scale of the promotion is too big. Penguin will definitely pay more attention to it this time and respond faster.

Penguin's most profitable business is games, but its core is the instant messaging industry. Anyone who wants to pursue this business is putting a knife on Penguin's neck. It's normal for Penguin to react violently.

Why is 360 fighting against Penguin? Penguin has launched Computer Manager, which directly threatens 360’s survival position in the security field.

Therefore, the promotion of Quchao needs to be accelerated.

Only by grabbing tens of millions of users in advance can we be qualified to start a tug-of-war with Penguin.



Jiading, Tianze College, girls dormitory.

Han Lin is a freshman who just entered school this year. She is a native of Shanghai and has a relatively good family background.

Because of her cute and pure appearance and fashionable and beautiful dress, she became famous in the school soon after she entered school and was considered one of the most beautiful girls among the freshmen.

After waking up in the morning, Han Lin picked up the mobile phone on the bedside and looked at it. Seeing that it was only a little after 6 o'clock, she was ready to stay in bed for a while.

Their life as freshmen is very boring. They have to study in the morning and evening, and the dormitory does not provide Internet access.

To access the Internet, I can only go to an Internet cafe outside the school to play for a while after finishing my evening self-study at 8pm.

Han Lin doesn't like to go to the Internet cafe too late. She usually uses her mobile phone to chat online and play small games.

Although the traffic rates of the three major domestic operators have begun to drop significantly since this year, traffic is still very expensive.

1MB costs one dollar.

Han Lin has a 66-yuan student traffic package, with 300MB of traffic per month, which is enough for chatting about deductions and downloading some small games.

But recently she became obsessed with short videos, and her data suddenly ran out. She had bought data packages several times this month, and her phone bill exceeded 100.

Qudong Video launched a mobile version last year, and its functions basically imitated Douyin, which allows users to watch 15-second short videos.

However, there are still very few users of the mobile version and the number of views is also very low.

The main reason is that data is too expensive in this era. Many people can afford smartphones but cannot use data.

Just like ten years later, many people can afford 5G mobile phones but cannot use data.

Han Lin plugged in the headphones on her phone and clicked on the Qudong app.

There are also relatively few short videos on the Qudong app. Only popular anchors will take care of the mobile version business at the request of the studio.

After all, the Qudong app currently has few users and low page views, so it can’t make much money.

The purpose of developing Qudong App is not to make money, at least for three or four years. It will not be for the purpose of profit, but to accumulate experience and research algorithms.

Han Lin followed five or six favorite anchors such as Ni'er, Xiaoxian, and Mingyao.

The traffic is too expensive, and it is impossible for her to watch short videos for a long time.

When Han Lin opened the Qudong app, she found that Nier, Xiaoxian, and Mingyao had all updated their videos, which made her a little surprised.

She likes to watch Nier and Xiaoxian's dancing videos, as well as Mingyao's cross-dressing videos.

However, after Han Lin clicked on Xiaoxian's new video, she discovered that what she updated this time was not a dancing video, but a promotional video for a mobile chat software called Quchao.

Xiaoxian first introduced the various functions of the software and how to use it, and then called on everyone to download and register.

Han Lin had heard of the software QuChat. Last night, two girls in their dormitory mentioned QuChat after they went to an off-campus Internet cafe to watch Liu Yufei's new drama "Moon Hotel".

Next, she clicked on the videos of Nier, Mingyao and the others, and found that the videos they updated were also promotional videos for fun chats.

"What? Why are they all promotional videos?"

Han Lin quit the Qudong app with some disappointment.

After looking at the time, it was already six-thirty, she put down her phone, got up and went to wash up. She had to study at 7 o'clock.

There was only one big class in the morning on Friday. After class ended at 9:30, Han Lin and a few close classmates followed the crowd out of the teaching building.

On the way back to the dormitory, Han Lin and the others discovered that the campus had been filled with promotional posters for fun chats.

After registering as a new user of QuChat, you can go to the activity point to receive a small gift for free. Every time you recruit a new user, you can also receive a reward of 20 Qucoins, with no upper limit.

Qucoins can be used to consume on the Qudong platform, read novels, recharge games, and reward anchors.

It can also be used to exchange for physical gifts at event points, celebrity T-shirts, genuine figures, accessories, props, etc., as well as to pay for advance on-demand viewing of "Moon Hotel" in advance.

"Can I still receive a small gift when I register for QuChat? I registered yesterday, can I still receive a gift?"

"I don't know! I also registered yesterday. Not to mention that the activity point is at the entrance of the cafeteria. Let's go and see it."

"There is a reward of 20 Fun Coins for attracting a new user? Then as long as you attract a new user, you can watch an episode of "Moon Hotel" in advance?"

(Advance on-demand viewing of an episode worth 30 Fun Coins, and a newbie gift pack of 10 Fun Coins will reward you with 20 Fun Coins, which is exactly 30 Fun Coins.)

"The same T-shirt from "Running Man" only costs 1,000 fun coins (100 yuan)? So cheap?" (It usually costs more than 300 yuan.)

"It takes 50 people to get 1,000 Fun Coins. Where can we attract so many people?"



A group of students stood in front of the poster and talked about it.

Han Lin and several other girls also went to the poster to take a look.

"There are rewards for attracting new people? If I had known, we wouldn't have registered together last night. If we collected 30 Fun Coins, we could watch an episode of "Moon Hotel"." A girl said with some annoyance.

"Just bring one more person along and we can watch it together." Another girl said.

The first girl to speak thought of something and turned to look at Han Lin, "Linlin, you haven't registered for FunChat yet, have you?"

"Not yet."

"Then I'll tell you the invitation code and you can register."

"Okay!" Han Lin took out her mobile phone and was about to register.

Another girl interrupted her and said: "Linlin, don't register yet. It doesn't mean that new users can receive small gifts for free when registering. Let's go to the event to see it first. Maybe if you register in advance, you won't be able to receive gifts."

Han Lin and the other girls did not go back to the dormitory first, but went directly to the cafeteria.

The event was very lively, with interesting posters, leaflets, and whole boxes of small gifts placed on two tables. Five students, three men and two women, were handing out flyers to promote the event.

Many students were watching, and the queue to receive gifts formed a long queue.

Han Lin and the others stopped a student who had finished receiving the gift and asked about it. They learned that as long as they had registered for QuChat and those who had not yet received the gift, they could receive it, so they went to the back of the queue to queue.



"Classmate, have you registered? If you haven't registered yet, register first. If you have finished registering, open the QR code and let me scan it."
To be continued...
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