The words are rough and the reasoning is not rough.

In this era of Internet economy, handsome people are more likely to succeed.

Whether it’s those who sell goods live on e-commerce platforms or Internet celebrities with many fans in short video apps, all of them are handsome men and beautiful women.

On the contrary, the group of online science popularizers who work on integrated media science generally look average.

Of course, people also have something to say.

We rely on knowledge and connotation to attract fans, not a superficial internet celebrity economy.

However, I have to say that if a big V who does Internet science popularization can have enough knowledge and look photogenic, it will obviously be easier to succeed.

Don’t Teacher Xiaoliang, Teacher Luo and others hope that they can look more handsome?

Isn’t this not allowed by conditions?

Now that Chen Han has such a good condition, of course he must take advantage of this aspect.

Due to his work experience, Chen Han has always adhered to the belief that "professional matters must be handled by professionals".

When it comes to Internet promotion and creating Internet celebrities, Wei Sisi is obviously the professional.

Chen Han would have no objection to her arrangement as long as it did not involve any principled issues.

After the two briefly reviewed the process arrangements for today's live broadcast, Kong Jianwen took them, said goodbye to the rest of the archaeological team, and went to the Jingzhou Archaeological Institute to prepare for the live broadcast.

Kong Jianwen borrowed an unused office from his colleagues in Jingzhou to serve as a temporary live broadcast room for Chen Han.

Wei Sisi had actually proposed the idea of ​​live broadcasting directly at the archaeological excavation site, but this suggestion was ruthlessly rejected by the leadership.

The archaeological site is not a place where you can have fun and live broadcast.

Unless it is an important national scientific examination, there will be an official CCTV camera crew to conduct live broadcasts of some important aspects.

Private live broadcasting, even if done by the Institute of Archeology of the Academy of Social Sciences, is not possible.

Reports have to be sent up through the layers, but they may not be approved yet.

Moreover, the theme of this live broadcast is the interpretation of the excavation results of the Lajia site, and it has nothing to do with the Fenghuang Mountain ancient tombs.

Therefore, to be on the safe side, it is better to conduct the first live broadcast indoors.

At around 10 o'clock in the morning, Kong Jianwen and his party arrived at the "live broadcast room" prepared for them by the Jingzhou Archaeological Institute.

There is no special decoration, just a small room with white paint on all sides and some simple tables, chairs and furniture.

However, it is definitely enough for conversational live broadcasts.

Wei Sisi took out a set of relatively professional live broadcast equipment from the backpack he carried with him. After arranging it in the room, he was ready for the live broadcast.

"Teacher Chen, just sit behind the desk and watch the live broadcast on this camera."

"This is our first live broadcast. It's best not to be too serious and be more humorous."

"Today's young people cannot accept the form of an official report meeting. It must be broadcast live in an atmosphere of communication between friends."

Wei Sisi tirelessly taught Chen Han how to live broadcast.

After each archaeological team completes some relatively large archaeological projects, they usually hold a project report meeting to announce the archaeological results to media reporters.

In order to understand the level of media publicity in the archaeological field, Wei Sisi also found some videos of report conferences to watch.

How should I put it? Serious, old-fashioned, official. After reading a report, it was all dry dialogue.

Although it is very informative, it is as boring as reading a paper.

This reporting style from the 1950s and 1960s will definitely not work in online live broadcasting.

Wei Sisi was very afraid that Chen Han would turn this live broadcast into a boring report meeting, so he taught him very carefully how to do an Internet live broadcast.

Chen Han, who is known as the top student in school, is also very open-minded and listens carefully.

Internet live broadcast is indeed very different from official live broadcast.

Many of the ideas put forward by Wei Sisi made Chen Han's eyes light up.

In particular, the few small sessions she arranged to interact with the audience in the live broadcast room were very interesting.

Chen Han, who had taken a good class, looked like he had learned a lot: "I probably understand, I'll give it a try!"

"Then let's get ready to start the live broadcast!" Wei Sisi nodded, nervously picked up her phone, and after chatting privately with a Douyin Live broadcaster for a while, she started the live broadcast for Chen Han.

...

On Douyin APP, an account with the nickname "Teacher Chen who loves archeology" appeared on their live broadcast platform.

Although the number of followers on this account is only in single digits, it is a yellow V certified account.

On the certification page, it clearly reads: "PhD candidate at the Institute of Archeology, Chinese Academy of Social Sciences" and "High-quality science popularization self-media" certification.

Logically speaking, if you don’t have an account with more than 100,000 followers, you cannot be qualified for pornographic certification.

But who told Chen Han to be tough in the background?

As Wei Sisi started the live broadcast, a live broadcast room with Chen Han's photo was immediately displayed on the homepage of Douyin Live.

The photo Wei Sisi chose was the photo of Chen Han captured by reporters at the Lajia ruins.

It’s the photo that was widely circulated on Weibo’s hot search.

The title of the live broadcast room is "Teacher Chen takes you to understand Chinese archeology!"

Not to mention, being handsome is really a huge advantage.

Many users who were bored and watching Douyin live broadcast in a daze, and were about to find a live broadcast room to hang out, saw this live broadcast room that had just started, and clicked in.

The man on the cover is quite good-looking, come in and take a look!

At the same time, Douyin staff, who had already reached an agreement with the Institute of Archeology of the Academy of Social Sciences, immediately used big data after Chen Han started broadcasting to push his live broadcast room to people who are interested in archeology, cultural relics, history, etc.

of online users.

Many users who were watching the video gently swiped down, and the next video interface became Chen Han's live broadcast room, and they saw Chen Han sitting in the center of the screen with a smile.

“Dear friends on Douyin, good morning.”

"I am a PhD candidate at the Institute of Archeology, Academy of Social Sciences. My name is Chen Han."

"I am starting this live broadcast today because I want to talk face to face with all netizens about our Chinese archeology."

"By the way, I would also like to answer your questions and clarify some of the public's misconceptions and arguments about our archeology."

"I hope that through this live broadcast, everyone can know that archeology is not about digging for treasures, archeology is not about robbing tombs, and archeology is not about digging up emperors' tombs."

"Archaeology is to unravel some of the mysteries of our Chinese civilization that have been lost in the long history, to trace the origin of our Chinese culture, and to find the precious cultural heritage that our civilization has lost."

Facing the camera, Chen Han showed no nervousness at all and talked very calmly.

Compared with the serious and tense atmosphere when I defended my thesis in front of several serious professors when I graduated from undergraduate degree.

This live broadcast with netizens through the camera is simply child's play for Chen Han.

"Hey, archaeologists are also doing live broadcasts?"

"Really or falsely? Really or falsely? You can't be a liar, right?"

"Is this someone from the official department coming to compete with Uncle San for food?"

"Tomb robbing novels are so popular that the official tomb robbers can't help but end up?"

"Araeologists? You must be rich. You can rob tombs all over the country."

"The anchor is so handsome! Sure enough, all the handsome ones have been handed over to the state!"

"Even with the appearance of the anchor, you should also pay attention to it!"

"Official archeology finally wants to do positive publicity and popular science work. It's not easy!"

"Is this a treasure appraisal live broadcast room? I have a pickle jar at home. My grandma said it was passed down from ancestors. Can the anchor help me identify it?"

Wei Sisi prepared a tablet for Chen Han in advance to watch the barrage, and Chen Han saw all the netizens' speeches.

Although there were not many viewers in the live broadcast room at the beginning, only a few dozen or two hundred people.

But everyone’s enthusiasm for posting barrages is still very high.

However, there were some comments in it that made him feel his blood pressure rising immediately after reading them.

"Dear netizens, before I officially start the live broadcast, I would like to give you a little popular science knowledge."

Chen Han took a deep breath, controlled his rising blood pressure, and still maintained a smile: "In our archaeological community, there is a three-no principle."

"Don't hide, don't learn from the past, don't buy or sell antiques!"

“Archaeologists do not collect antiquities, archaeologists do not appraise antiquities, and archaeologists do not buy or sell antiquities!”

"What I want to talk to you about in today's live broadcast is about the Lajia ruins, one of the top ten archaeological discoveries in China this year."

"And by the way, let me identify some of the popular archaeological rumors and popular archaeological videos on the Internet!"

“Of course, if you see something you don’t understand or a strange archaeological explanation video on the Internet, you can also send a private message or @me directly, and I will answer your questions in a timely manner!”

"Then, Teacher Chen's archeology class has officially started!"

Under Wei Sisi's operation, two lines of banner titles were immediately hung in the live broadcast room.

[Teacher Chen talks about archeology: Lajia ruins that shocked the world!]

[Identify popular archaeological rumors on the Internet!]

Chen Han, who looks handsome and breaks the traditional image of a "scientific researcher", provides a very professional live broadcast content "Archaeology Popularization".

This highly contrasting live broadcast room, under the big data promotion of Douyin’s official staff, quickly attracted curious netizens one after another, who clicked in to watch.
Chapter completed!