Bian Jiang tapped the table lightly, remembering all kinds of data about the company's situation clearly in his mind.

It can be said that he knows more about Bianlu Technology than anyone else.

"The company is currently adhering to the route of niche and high-quality music software. The development cannot be said to be too fast, but everything is stable."

"By November, just one quarter after the software is launched, we will have about one million real registered users."

"One million?" Lu Heng read the number with an intriguing expression.

On the Internet, the number of users is always an unavoidable figure.

Not to mention WeChat, QQ easily has hundreds of millions of users. Take the online operation of Youzi used car website experienced by Lu Heng as an example. The company's development status is also evaluated based on the specific number of users.

Youzi Technology was only online for one month, and the number of registered users exceeded one million, which is much better than Bian Luyun Music.

However, the two situations are different. One pursues a large amount of exposure, while the other pursues the steady development of niche products. This data does not explain much.

Moreover, Youzi Technology was in a huge crisis at that time, and a huge crisis meant huge returns. Thanks to Lu Heng’s brilliant operations, he obtained returns far beyond ordinary people’s imagination.

Bian Luyun Music did not have this opportunity. It accumulated one million users in one quarter, but its results were actually quite good.

Bian Jiang took the words and said slowly and unhurriedly: "Although the number is a bit small, another piece of data can positively reflect that this group of users is extremely loyal."

"Oh?" Lu Heng raised his eyebrows, a little curious.

Bian Jiang smiled and said, "I asked someone to do a survey. The report shows that after downloading and using Bian Luyun Music, 80% of the users abandoned their previous music software and turned to us."

"In addition, users' online time, number of music plays, etc. far exceed that of competitors. In addition, the song reviews, playlists, and radio settings specially introduced by our product have received very good feedback."

"As of October, there are more than 3,000 songs with more than 999 reviews, and more than 500 songs have more than 10,000 reviews."

Lu Heng's eyes lit up, "This seems to be good news! Are there any songs with over 100,000 comments?"

Bian Jiang chuckled and said, "Yes, but there are only two songs at the moment."

When Lu Heng was curious, Bian Jiang picked up his mobile phone and gave Lu Heng a look.

There is a playlist above, but it was not edited by him, but one he clicked on at random.

"One is the new song "Actor" released by Xue Zhimin. Last month, the number of comments quickly exceeded 100,000. The other is your song, Mr. Lu, which attracted a large number of comments from Weibo and major websites.

audience."

Having said this, Bian Jiang gave Lu Heng a thumbs up.

"I have to say, Director, you sing really well, especially because you are very topical. This time our company has developed to this point in a short period of time, and you deserve the most credit."

Lu Heng shook his head and smiled. Although the operation was good, it was also a plagiarized song. He had no proud thoughts.

Bian Jiang continued: "On the one hand, the number of comments, the playlists produced by users themselves, and the radio stations they set up have also gradually formed a scale. Relying on these unique features, Bian Luyun Music has become very popular among Internet music users.

Together, we have gained a good reputation. It can be said that the niche boutique route we envisioned has achieved initial success."

Having achieved initial success, they both knew what to do next.

According to the previous plan, it will take half a year to a year to accumulate original hardcore loyal users, and then we can carry out extensive publicity.

When a large number of users come in, even if there are any disputes, the initial accumulated users will be able to handle it well.

In terms of cost, this is the lowest, and it also echoes the current financial situation of Bianlu Technology.

Yes, even though Bianlu Company has received investment from Lei Jun and others, it is safe to have funds in the short term.

But people should take a longer-term view. If you spend money lavishly early, what will you do a year later?

If we work steadily, I believe that after one year, Bian Luyun Music, which has achieved results, can attract more venture capital, and by then, there will be no financial problems.

"What is the reaction of competitors?" Lu Heng asked immediately. He was more concerned about the situation of his opponents than Bian Lu's own development.

Sometimes, it's not possible to keep your head down and develop. If another opponent stumbles you, you may fall into a trap.

Bian Jiang's face became a little more serious, "I have been paying attention to this aspect, and the one with the most intense reaction was Kugou Music. Not long ago, they had a software revision. I went to see the updated version, which introduced the same song comments.

function, which shows that they are paying attention to us."

"Oh, is that so?"

Lu Heng was a little surprised. Did Xie Zhenyu notice Bian Lu so quickly?

Bian Jiang nodded and said: "Ruan Gaopei asked a few friends through his previous relationship in Kugou and said that Xie Zhenyu was very concerned about Bian Luyun's music and held a seminar for this purpose. The content of the meeting was unclear, but after the meeting,

The software revision has ushered in. It is conceivable that Kugou will take corresponding measures next.”

Lu Heng was thoughtful. He originally thought that Xie Zhenyu would relax his thoughts on Kugou Music after finding a way to make money through web games.

I didn’t expect that he would attach great importance to his flagship product.

But that was all. A businessman who had already seen the ability of web games to attract money asked him to develop unprofitable music software. Even if there was some enthusiasm at the beginning, he would not be able to invest too much in the future.

He pays more attention to QQ Music, after all, that is the hidden boss!

"What about QQ music?"

Hearing this question, Bian Jiang frowned with a strange expression.

"It's hard to say. QQ Music doesn't seem to have any movement. Even though many of their users have been robbed by us, they haven't done anything similar to Kugou. It seems that Tencent has a big business and doesn't care about the situation in the music department."

"This is impossible!"

Lu Heng shook his head resolutely, "Tencent's sense of smell is far more sensitive than any company in the industry. As long as it is involved in any field, it will try its best to do its best by any means. This is true for communication and social networking, and it is also true for games. QQ Music has long been classified

It has entered the company's business scope and has achieved very good results. There is no reason to allow its opponents to develop unscrupulously."

Seeing that Lu Heng paid so much attention to it, Bian Jiang also nodded and said, "I thought so too, so I find it very strange. It makes no sense that they didn't react."

The two of them were a little confused and finally concluded that the reason was that Tencent was too big and its movements became sluggish.

After summarizing like this, the two of them were a little lucky. The slower the reaction, the better. Bian Luyun's music could develop further before they could react.

Lu Heng and Bian Jiang continued to chat about the company, and soon it was noon, and they planned to go for dinner.
Chapter completed!