Facing the old man who looked calm but was actually angry, Lu Heng couldn't help but smile. Fastest update

"Your products are too single! Do you think this reason is reasonable?"

"Well"

A look of astonishment appeared on the old face, and a burst of anger was vividly displayed.

Lu Heng said to himself: "My company is engaged in agency and retail business, and its subsidiaries are taking the road of brand 4S stores. Lifan is indeed a brand, but I know how many brands you have now.

.Three years have passed since the development of the first Lifan 520, and you still haven’t produced any new products, but you have built quite a few vans. However, vans are not our company’s main product, so do you think we will do it for you?

Should we build a 4S store for Lifan Motors based on one car?”

Yin Shan was silent, what Lu Heng said was the truth, and it was also the pain in his heart.

Since the first car rolled off the production line and went on sale, to this day, Lifan Motors still has not released a second product, which undoubtedly puts them in an embarrassing situation.

He opened his mouth and said unwillingly: "Immediately, we will launch two cars at the same time in September this year, Lifan 320 and Lifan 620. This should be able to make up for the singleness of our products!"

Lu Heng shook his head and smiled without saying a word.

Facing Lu Heng's smile, Yin Shan couldn't help but smile bitterly. His unwilling words were indeed a bit forced.

Even if it launches two more cars, Lifan Motors will only have three models, and the product will still be single!

Originally, after Yin Ximing analyzed Lu Heng's company for him, Yin Shan almost instantly came up with a solution that could change Lifan Motors' predicament.

Cooperate with the other party to let Hengcheng Group become the general agent of Lifan Motors and use their channels to increase sales and occupy market share.

However, Lu Heng refused without hesitation, causing his plan to fail.

The old man sighed and said lonely: "It seems that I have reached a high level."

Lu Heng felt nervous. It would not be good if he left an arrogant impression. After all, he was doing business locally.

We are still in the car business that is closely related to the other party. If we offend him, we will never see him again, which will not be a good look.

Putting away his smile, Lu Heng looked at Yin Shan sincerely.

"Old man, don't think that I look down on your brand. How could I dare to do this?"

"You don't need to comfort me."

"No, to be honest, my career has just started and I need immediate cooperation, so I can only regret not cooperating with you. After all, there are so many people eating with me. But if you don't cooperate now, it doesn't mean you won't cooperate in the future.

In fact, I am still very optimistic about Lifan Motors."

Yin Shan stared at Lu Heng, and seeing his sincere face, some of the awkwardness in his heart disappeared.

This young man speaks and does things very nicely, which makes people less off-putting.

He suddenly became interested and asked with a smile: "You said you are optimistic about my brand, how do you think so? You know, I am not so confident in it now."

As a reborn person, especially in the automobile-related industry, Lu Heng is very familiar with the information of most automobile brands.

Especially since he is in Chongqing, he has a better understanding of the two local car brands, Changan and Lifan.

Needless to say, the former is successful in the domestic market and is almost a household name. It is backed by the China Ordnance Equipment Group and is a state-owned enterprise with strong strength. It also has joint ventures with a series of well-known foreign brands such as Mazda and Ford, so it is very convenient to absorb automotive technology.

But Lifan is not so relaxed. It started out as an engine manufacturer and is a private enterprise, so every step has been extremely difficult.

Almost in the first few years after starting to build cars, there were very few famous cars.

It wasn't until they found their market positioning that they gradually started to improve, barely finding a place among domestic and foreign car brands.

As for their market positioning, Lu Heng is very clear about it.

"Perhaps you should look further ahead and stop focusing on the domestic market." Lu Heng said carefully.

Yin Shan's interest was instantly aroused and he asked curiously: "How to say it?"

Lu Heng asked: "In terms of the domestic automobile market, what do you think Lifan should do to occupy a certain market share? Should it continue to develop new cars or increase publicity?"

Yin Shan's face froze. It was obvious that Lu Heng's two suggestions were what they were currently doing.

But the effect doesn't seem to be very good.

"Your Lifan 3ini and 620 are just low-priced cars. Let me put it bluntly, it is difficult for these two cars to get a share of the hot car market!"

Lu Heng was talking eloquently. By this time, he knew very well that no matter how excessive he said, the other party would not be angry.

Because this is the fact, he doesn't believe that Yin Shan can't understand it!

Sure enough, after Lu Heng finished speaking, Yin Shan's expression only fluctuated slightly, and he closed his eyes in an instant, shook his head and sighed.

When he opened his eyes, he looked at Lu Heng with burning eyes.

"You are a car agent and a young man who is easy to accept new ideas. You should see further than me. Do you have any advice for me?"

Lu Heng waved his hand, "I don't think I should take my opinion seriously, but I have a few opinions. If you think they are reasonable, you might as well consider them."

"You say it, I'm all ears!"

"Stop making family sedans. In the domestic market, Lifan cannot compete with joint venture brands. This sentence actually applies not only to Lifan, but also to most domestic brands!"

Yin Shan wondered, "If you don't make a family sedan, what else will you do? Off-road? Isn't that more difficult?"

"Suv! It is an urban sports off-road vehicle that is between family sedan and off-road. The requirements are not so high and the cost is low. The key is that you have the foundation of making vans and cars. With a little thought, you can launch a product

.The space should be large, the fuel consumption should be low, and there should be no need to think too much about comfort.”

Lu Heng said lightly, he had told Yin Shan all the most popular types of cars in the next few years, and he was really sincere.

"Believe me, this will definitely be a big-selling car, and it will produce results much faster than your family sedan. Maybe it will also make the Lifan brand popular!"

After listening to Lu Heng's words, Yin Shan looked at the confident Lu Heng and fell into silence again.

It took a long time before he spoke.

"This is just a product aspect, any other suggestions?"

Lu Heng shrugged, "Are there any overseas channels? If so, try building a car factory in a foreign country! You can not only gain national support, but also take a road that domestically produced cars dare not take."

Yin Shan opened his mouth wide and was shocked. Is this going to be exported to the outside world?

Lu Heng and Yin Ximing left, and Yin Shan sat alone in the living room, lost in thought.

His old face was calm, but his heart was full of thoughts.

Yin Wei walked downstairs leisurely, glanced at the living room, and said carelessly: "Let's go, I just said, I must be here to borrow a car for fun. I don't know my brother's friends."

"Shut up!"

An angry shout came from Yin Shan's mouth, a pair of old eyes stared at the trembling Yin Wei, and said sternly: "Be more polite to Lu Heng from now on!"

Yin Wei's body trembled. In her memory, she had never seen her old father so angry.

Outside the Yin family villa, Yin Ximing said goodbye to Lu Heng apologetically.

"My sister has the same father as me and she doesn't get along well with me, so I angered you. I apologize for that."

Lu Heng looked indifferent, "It's just a little girl who can't help but care about people. There's nothing to worry about."

Yin Ximing couldn't help but smile, "She is two years older than you."

Lu Heng shook his head, "Forget it, where's the car? Give it to me!"

Yin Ximing recalled that before he came out, his father held him and taught him earnestly, asking him to get along well with Lu Heng.

He was wondering in his heart what Lu Heng had talked about with his father, and why his father, who had not paid much attention to it before, would tell him this.

But since his father said it, he would naturally do it.

"Don't worry about the car. Just tell me a place and I'll send someone to drive it for you! You can do whatever you want later. If you need my help, just give me a call!"

Lu Heng glanced at Yin Ximing in surprise. He seemed to be afraid of trouble before, but now he is enthusiastic.
Chapter completed!