【Chapter 162: Gap】
Chapter 162: Disaster
"There are more than ten eye-catching innovative technologies that exceed the expected upper limit" The New York Times
"This is a perfect work of art for $1,099, absolutely worth the ticket price" Reuters
"Apple is not without the power of a fight" Empire Magazine
"The unparalleled battle between the two companies in the technology circle" Times
After the 9s press conference, the media immediately spread the first news to all parts of the world, and American media basically praised it. ⊙, and 9s did make the world's eyes shine, and emerging technologies also made this product have a qualitative leap compared to the previous generation.
The exquisite appearance and powerful new features of 9s have almost reached the extreme of the phone. The crystal-like body is more like a perfect work of art. Apple's design is as lovely as ever.
Although it is perfect and impeccable, there is one fault that is that 9s is still a manual control device. This is the biggest flaw and flaw of 9s. Apple's voice assistant private sr is simply mentally retarded to users. It is completely incomparable to Xiaoyou Assistant, a subsidiary of Matrix Technology. The resignation of the initial team of private sr several years ago caused Apple's progress in this field to be severely lagging.
Voice control equipment is a major trend in the entire industry, and Matrix Technology is the first to launch the most mature applications in this field and lead the world. Xiaoyou Assistant is unparalleledly powerful. This alone puts 9s in a huge flaw. It is indeed a "work of art". But it is flashy and it is still a cold machine that has not been injected into the soul.
Voice assistant, this is the eternal pain in Apple's heart. Whenever you see the performance of its private SR's mentally retarded performance, you feel deeply powerless. The American media unanimously praised the 9s. But they did not mention this biggest flaw at all.
Generally speaking, with the 9s being unveiled at the press conference, the highlights are still greater than their criticisms.
Next, what people are most looking forward to is undoubtedly the shipment volume. No matter how thoroughly bragging or belittled, the final sales volume depends on the outcome.
The next day, Apple Spaceship Headquarters.
Cook didn't sleep almost the whole night last night, and all his mind was entangled in sales and sales. More than 80% of the media's feedback was positive, which was good news for him, but positive information feedback was just feedback, and the real result still depends on sales.
Cook, anxious in the office, was waiting. Finally, the marketing department came. Cook immediately stood up and asked, "How is the sales volume that day?"
"7.6 million units shipped, Mr. Cook," the marketing department responded with excitement.
"You're sure if you're sure" Cook's eyes lit up and his voice rose again.
"It's true," said the marketing department's person nodded quickly.
"Nice" Cook was confirmed again and punched each other hard. He covered his nose with both hands and took a deep breath.
The sales of 7.6 million units on the first day are the rhythm of a big hit
"Sales on the first day are just a good start. The sales volume in the first week are the main points. Whether you can be sure of the big explosion depends on the sales data in the first week. I will immediately announce this news and continue to build momentum." Cook was not overwhelmed by the sudden joy.
As the marketing department left, he sat on the chair again, a smile appeared on the corner of his mouth, and his heart hanging in the air fell steadily. The sales on the first day were 7.6 million, at least a good start.
After Apple announced the news, the US media immediately followed up and reported it. It hyped up the 9S success and used the first-day sales data of 7.6 million yuan as a reference. Judging from this trend, Apple can not only have the power to fight Matrix Technology, but it will not even be weaker than a disadvantage.
When there were signs of a fire in the 9s, as its most powerful competitor, Matrix Technology still did not make much moves, everything was going smoothly, and the "s2" press conference will be officially held as scheduled in five days.
Matrix Technology Headquarters.
Wang Lei came to Ren Hong's office with a piece of data.
"Chairman, Apple's first-day sales of 9S have come out." Wang Lei said.
"7.6 million" Ren Hong was slightly surprised, and then smiled and said, "It looks pretty good."
Wang Lei said angrily: "It's so shameless. Almost all the so-called breakthrough core technologies are stolen from our company. That old guy Cook performed on stage is really impeccable. People who don't know think it's really the innovation of their company. How can people be so shameless?"
"The mall is like a battlefield. If he doesn't perform like this, he wouldn't have Apple's eo Tim Cook." Ren Hong said indifferently: "The first-day sales of 7.6 million is indeed eye-catching, but this data is basically a loyal user of Apple, so it still depends on the sales of the first week." Ren Hong saw Wang Lei's indignation and immediately smiled: "Why don't you have confidence in S2?"
When it comes to s2, Wang Lei is very proud at the moment, "The so-called breakthrough and innovation in front of s2 is simply a pediatrician."
"The show has officially begun." Ren Hong chuckled leisurely: "The higher you fly, the worse you may fall."
"How are you preparing for online and offline channels?" Ren Hong asked then.
"The major direct sales channels under its jurisdiction have begun to be shipped secretly," said Wang Lei. The so-called offline channels are naturally the direct sales network covering the entire Greater China region. In recent years, the layout has been basically completed. After a while, Wang Lei added: "As for the international market, our partners are ready to pick up the goods at any time." The international market is handled by the three major consortiums. Matrix Technology has not actually made any arrangements in the international market, and everything is handled by the three major consortiums. Although it has divided a lot of profits, it is impossible for the huge international market to really give up, and it is inevitable to share profits. The three major consortiums cannot be "thugs" with you in vain.
"Well, confidentiality work must be done well and cannot be leaked in advance." Ren Hong nodded and reminded.
"No problem. As for the goods shipped to domestic direct channels, they are all under the guise of S1, and they are all our own channels and personnel." Wang Lei said confidently.
As time goes by, the release date of s2 is approaching. However, before the s2 press conference is held, the most concerned thing for the public and the media is how much sales will be in the 9s. This unprecedented battle has attracted worldwide attention in the industry. Traditional old giants are facing the challenges of upstarts. Faced with the invincible matrix technology, whether Apple can keep it is something that everyone cares about.
The five-day sales data of 9s are already in front of Cook. The greater the hope, the greater the disappointment. This sentence is suitable to describe Cook at this time.
Sales in five days are 8.9 million.
Sales accounted for 760 units on the first day, and only 1.3 million units were sold in the next four days. The comparison between the two data was like rolling from heaven to hell. Cook saw this data so hard to accept. Why was it so unbearable that he could not believe this data, and even seriously doubted it.
At this time, his assistant came to the office, "Mr. Cook, this is market research data."
The indifferent Cook immediately picked up the file and started browsing. Data from the marketing department survey showed that many mobile phone users said they wanted to take a look at the "s2" under Lous Company before making a choice. Because S2 held a product launch conference this week, more than $1,000 is already a considerable expense for ordinary people. In addition to some loyal fan users, most people still choose to spend more rationally. Anyway, they only wait a few more days. In order not to buy products that they regret, the waiting is worth it.
S2 is like this because of s2's sniper. Cook feels so dazzling when he sees this word. Everyone is looking forward to s2. Even if it is so excellent, he has to wait for s2, who is extremely irritable, to throw the research report into the trash can. At this moment, his heart is as if he has been treated by both ice and fire.
Competition is so cruel reality is so cruel
The fact that s2, which has no parameters and no information, can get people's strong expectations, is based on the foundation of s1 and the signature of matrix technology.
Matrix Technology Black Technology. This is the world's view of this company, because since its establishment, this technology company has never had a vulgar product since it was launched on the market. Every invention and innovation has profoundly influenced the current era and changed people's lifestyles. With such a foundation, even if s2 does not publish any parameter information, under the Matrix Technology brand, there are still enough reasons for users around the world to look forward to it.
To be continued.
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Chapter completed!