As a veteran, Alice is really familiar with the word user experience.

Furthermore, people are familiar with the complaints about the series of Windows systems. As the old saying goes, if a user really wants to use Microsoft's system clearly, he must become an engineer himself.

On the contrary, Apple, which directly adopts user experience orientation, has been too considerate at this point. Although Alice still ignores too much about the future peak market value, there is no doubt that using Apple's computer system is an excellent enjoyment.

As for why this difference occurs, if you think about it carefully, it is really the accumulated product of the right time, place and people.

Unlike Jobs' philosophy, when Microsoft first developed Dos using the ibm platform, it went directly to corporate users. According to the market environment in the 1980s, more than 80% of those who could buy computers and play operating systems were extremely network administrators of large companies. So, since they were all professionals and programmers, Bill Gates, of course, would not consider the feelings of ordinary users.

As for why Apple created such a delicate graphical user interface, the historical win10 series was actually Jobs who "plagiarized" by Gates, of course, it is also related to the experience of the founder of the company. Unlike Gates, who is a completely technician, the big president of Apple, Jobs, is actually not a technical background, and his most outstanding talent is mainly focused on design concepts.

The concept of differences naturally arises like this. The bosses of the two companies, one is a simple technical maniac, programmer, and the other is a design master who loves Indian philosophy and Japanese culture, and at the same time runs a computer company, the results of course are very different.

"Bill, Bill, my dear Guy classmate." Alice reported tremblingly: "You have to know that although our current main users are enterprises, the personalization of computers is the top trend. You have made the system code so messy, aren't you just waiting for the people to keep making complaints?"

"Of course I know that computers will become popular," he immediately received a scolding from the girl after handing over the summary information. How could Gates be happy: "But this system is for large companies or even specialized network suppliers, right? Alice, you wouldn't plan to tell me that because computers will become highly popular in the future, those companies will hire non-computer professionals to manage them, right?"

So, I know you would say that.

She was almost singing praises for her own precautions. Now Gates asked herself, if there was no super cute girl named Alice in this world, wouldn’t Microsoft have to deal with his old habits in the damn system?

"Speaking of this, I have never visited Redmond in person for the research and development of this entire system, but just email guidance." An obvious question was pointed out by her: "Bill, although I don't force you to refer to my code writing model, at least there is an old product of 10 and 30 as an example. Why are those guys still so verbose?"

Of course, this is just Alice's pure complaint. Who can force her employees to be at the same level as her? Gates asked himself, even if he was asked to learn from Alice's programming style, he would not be able to achieve the level of being streamlined and efficient without taking the Ivy PhD major in mathematics!

"Alice," he said with a wry smile: "This system can be basically completed now because you are constantly guiding it. If we really let our guys study it slowly, it is estimated that the results may not be possible by 90 years. So, we are now equivalent to taking the project ahead of the time by at least two years. You really cannot avoid these problems with code redundancy."

Classmate Gaizi said it very reasonably. He actually understood it in his heart when he complained.

You know, it is the midsummer of 1988, and this project started as early as the beginning of last year. Thanks to her, she has to handle a lot of email Q&A every day, and now it has basically taken shape. According to Microsoft's historical development, this entire Windows NT project has just begun this year and has been super-hard-looking products that lasted until 1993.

Five years have been reduced to one and a half years, and it was still 1987~1988 rather than 1988~1993. Rationally speaking, Alice's complaints are indeed too pretentious now.

But this kind of thing depends entirely on what angle we should start from.

"Bill, Bill," the girl patted the captain's shoulder and said, "I'm not complaining about the efficiency of the work group now. After all, no one has stipulated that it will be listed at the end of the year. Just say that we are focusing on win30. Last month, you called and said that you would get 31. What I'm talking about now is the problem of our company's business philosophy."

If these words are put three or four years ago, when Alice first joined Microsoft, Gates had to slap this girl. After nearly ten years of establishment, a company suddenly added twelve. A three-year-old naughty child had to talk about business philosophy with the founder. Isn’t this a problem?

But now when she said this, Gates immediately pondered: "Are you talking about...our market positioning?"

"No matter what positioning is, it's the same truth." It's not difficult to get Gates, a technician and otaku, to do business, because he has a lot of business skills, but it's difficult to let him think from the perspective of customer experience.

"You think Bill, no matter whether the ones who buy our software in the future are companies or individuals, professionals or ordinary people, everyone will definitely like the simplest things to use." Regarding Windows' infamous blue screen and difficult settings, Alice really needs to talk to Gates and be heart-to-heart.

"I don't know if you understand product design concepts, simple design concepts, not how to program designs." The man in front of me certainly didn't understand. Alice said: "Or should we say that, what is the biggest difference between industrial product design and artistic painting?"

Gates, who had a slightly chaotic blonde hair, looked particularly large compared to his body, had a glasses hanging on his nose for a long time and said, "I don't understand!"

"Art requires users, or audiences to take the initiative to think. For example, Van Gogh, Picasso, and various paintings of Virgin Mary. The viewer stands in the Louvre and is stunned for an hour when he is standing at a work. This is a typical feature of the artwork."

"oh……"

"But product design is completely opposite. Its purpose is to try to enable users to use products in the simplest way. To give a positive example, ergonomic design of a chair will prevent people sitting on the back from having to prepare a waist cushion; to give a reverse example... This is even better. For example, no one will specifically design a cup mouth that is extremely difficult to pour water and drink when designing a water cup shape, right? This 'not designed like this' is the most basic 'user-oriented' design concept."

Otherwise, after Alice invested in so many companies, she was always on the title of technical consultant as a panacea. So she now easily served as an artistic director, a career that Microsoft could not hire specifically?

"I think I understand what you mean," Gates is not a fool, he just has a specialty in his profession. He thought, "But this is not a simple job. We really have to hire a bunch of designers?"

Compared with the absolute literary youth and science and engineering homes, engineering majors are relatively neutral, and design is located in this area. When it comes to what kind of "virtue" are literary youths, Gates, who is in the absolute scientific and engineering homes, of course, knows a lot about "nemesis", but when it comes to the middle area of ​​engineering, he really dares not say how much he knows.

Alice knew that this uncle still needed some excitement, and she said leisurely: "That's how apples do it~"

One sentence made her see with satisfaction that Gates's little eyes really became very serious.

After all, the exception is Alice. Apart from Cisco's concern, she is actually half an outsider about the daily development of most of its businesses. She lives a small life in her Los Angeles and Windsor towns all day long, suddenly invests in new industries, and greets the old company very bored. This is her daily life.

But Bill Gates is different. He is the chairman of a company who is diligent in development all day long. Of course, he has a constant relationship with Apple, which is in the industry. Although Microsoft is currently focusing on the software industry, if you say that Apple sold together with computers and systems has no sense of existence, it must be a fool.

"Jobs' design philosophy is indeed different," he gave a positive agreement: "So Alice, if Microsoft also wants to go into the field of user experience, do you have any good insights?"

"First of all, recruit a bunch of designers from the professional field." Alice thought about it, but then started to wonder. If you want to put this problem after 2010, it would be very easy to solve. Just post a bunch of UI designer recruitment, but now this idea, the concept of "user interface" has just appeared.

"Graphic designers, please be the main one." So after thinking about it, she could only say: "But we can't just directly ask graphic design. After all, these concepts we have now are too new. So in the written test..."

Recalling the endless strange questions of Microsoft, bones, and Facebook in the later period, Alice laughed gloatingly.

"What's wrong? What's the matter?"
Chapter completed!