Chapter 1575 Jaguar Land Rover
Han Xuan said this calmly, but the word "money" is revealed everywhere, and the interior is still very new, just because he is tired of it.
Renovating the interior of an aircraft is a lot of money. It is not about decorating a small house or a small shop. It is often in tens of millions of dollars, and hundreds of millions of dollars are also possible. Design alone requires millions of dollars.
His father stretched and happened to think of something, and asked his son: "By the way, do you know BMW plans to sell the two brands of Jaguar and Land Rover?
They couldn't find you, so they called me all the phone and said it could be considered cheaper, without a premium purchase, only about 3.4 billion US dollars.
Why, don’t you plan to continue to acquire this time?”
"I have heard of this. They hope to sell Jaguar with Land Rover. Jaguar is very famous and does not have to worry about selling it. I guess they are afraid that Land Rover will not sell it alone, so they came up with this method.
If you don’t buy them, the price is too high, and the company doesn’t have that much energy to manage, I think no one should be willing to take over this time.
Just two brands, the technology and production lines are too old, the sales channels and sales volume are not good, and only fools will pay so much money. You can try to win Jaguar in the future. Its design style is quite distinctive."
When Han Xuan spoke, he remembered the scene where a group of wealthy people in China in his previous life actually regarded Land Rover as a high-end luxury car.
In fact, this brand is not famous in European and American countries. Even if Maserati declines, it is much more famous than it. Its brand heritage is very important in the automotive industry. Maserati's Italian reputation as "Two Emperors and One Queen" is not a false reputation.
The reason why BMW Group tied Land Rover and Jaguar together is because it was worried that no one would take over it. Jaguar classic cars are very popular in the antique car collection market, but who has heard of Land Rover classic cars?
Land Rover’s image in the UK is probably the “Rover Car for Agricultural Use”. The “land” in its name actually represents the farm.
The former agricultural truck of Rover Automobile Company was developed after World War II and was widely loved by European and American farmers and ranchers. It was not until recently that it began to gilt and racked its brains to get involved with the British royal family.
It was on the verge of bankruptcy in its previous life, but it was reborn in the hands of Indians, especially in the future Chinese market, which is particularly popular.
For many Chinese rich people, Mercedes-Benz, BMW and Audi have become street cars, and the price of entry-level models is getting cheaper and less expensive, and they are not high-quality, so I feel that they have the best share.
Land Rover has no such problems. It looks high-end and expensive. As the saying goes, "Buy only expensive things but not the right ones", this just caters to the consumer psychology of Chinese rich people with good face.
In other words, the future rich people in China have made great efforts to save this second-rate brand that is about to go bankrupt. Later, some media revealed that the price of some Land Rover models in China is three or four times that of foreign countries! The maintenance price is also amazing!
This unreasonable super high price can no longer be explained by the "high import tax on automobiles". It is completely a black-hearted businessman who is deceived by unknown Chinese people, putting it on a false noble coat, concealing its actual value, and making high profits from it. The more expensive it sells, the more people buy it.
I guess foreigners will wonder when they see it, why did they become a rich man when driving a Range Rover with an entry-level model of only more than 80,000 US dollars?
Those people are indeed rich people. They buy the same car at three or four times the price abroad. What are they not rich people? Are they rich and willful...
However, from the perspective of appearance design alone, some Land Rover models in the future are indeed good. Han Xuan does not need to buy it from the BMW Group as a sucker and take over the market. Just borrow the style from Maserati and become another SUV car series under its jurisdiction, or create a new brand alone.
It involves a logical issue. Plagiarism in the future does not seem to be considered plagiarism, because there is no prototype in the world that he can learn from, so there is not much psychological burden.
What Mr. Han cares about is Jaguar, which has a strong British style, and rarely interferes in his son's business. He shook his head and said, "Whatever you want, I heard them tell you that Ford Group has the intention to acquire them. Wouldn't that become the fool you call?"
Recalling a little, Han Xuan remembers that Indians in his previous life did eventually acquire these two brands from Ford Group for US$2.3 billion.
I felt a little bored and felt that Indian cars were more popular than domestic ones, which was actually similar to Volvo’s starting point. However, foreign monks were good at chanting scriptures, and the boss of the Indian Tata Group was absolutely laughed to death.
He sighed and said, "It's true, you can wait and see, Ford Group will regret it within a few years."
Fat Ding suddenly had a stomachache and wanted to go and poop. He pestered the flight attendant to take him there. He couldn't help but fart. The sound was very loud and he was facing Obama, almost smothering it to death.
The young and beautiful flight attendant was in a dilemma. The plane was about to land soon, but he still took it away. This distinguished guest should not be neglected. If he was forced to force him, he would scold him.
Anya handed the water cup to another flight attendant, smiled and said thank you, fastened her seat belt, looked out, the plane had already arrived under the clouds.
You can see towns and roads, and the distance is blue, Sydney is close to the seaside...
Kingsford-Smith Airport on the outskirts of Sydney.
A large group of people were gathering at the exit, with thousands of fans and reporters surrounding the exit.
The sound was noisy, and the people who had just walked out were frightened. Then they found that it was not easy to find friends and relatives to pick them up from so many people.
The security guard, who was not sure about the situation, originally thought that an international star was coming, but when he learned that the guy who was about to come was actually the world's richest man, Han Xuan, his expression became surprised. This was his first time to come to Australia.
This country is also dominated by white people, and Han Xuan’s reputation in Australia is no worse than in the United States.
From the airport staff, I learned that his private plane was about to land, someone rushed out of the exit and looked up at the sky.
Not long after, a large red plane appeared in sight, and it immediately glided and landed smoothly. When people heard the news that he had arrived, they were instantly excited...
Four bulletproof versions of the crystal logo Rolls-Royce drove out of the cabin, plus an Aston Martin Vulcan Supercar.
I heard that Australia's roads are flat and there are few vehicles, Han Xuan plans to take this opportunity to enjoy it, and it also has the meaning of a test drive. If you encounter any problems, you will give them feedback to the company's designers to help them improve.
He was about to leave by car directly, but at this time the person in charge of the airport ran over. He was quite old, his hair was completely white, and he shouted: "Han! Please wait!"
Chapter completed!