Chapter 1641 Huge amount of research and development
The name Rolls-Royce is closely related to Goodwood Town.
The town is held every year, the most famous Goodwood Racing Festival in the world, the largest Goodwood Racing Festival, the Goodwood Retro Art Festival, the Goodwood Coffee Art Festival, and the world-famous Goodwood Horse Racing Festival.
When it comes to it, people will also think of Rolls-Royce, the world's most noble and luxurious sedan manufacturer.
In 1997, Han Xuan met a development plan for Hans Automobile Group, which suggested that the new Rolls-Royce factory be moved to the port city of Kingslin.
He hesitated for a while, considering that it was not in his own interest to continue building the new factory in Goodwood, he finally decided to build the factory in the suburbs of Kingsling and put it together with two other automobile manufacturers.
The old factory in Goodwood Town will be transformed into an antique car museum, mainly exhibiting models of the two brands: Rolls-Royce and Bentley.
Hearing Han Xuan’s questioning, Kesten Millerceo quickly replied: “Most of them will follow us. I had complaints before, and most of them agreed after a 10% increase in salary.
Without these craftsmen, the brand value of Rolls-Royce would be greatly reduced. Their skills are great, so how could they not be taken away? The relocation work will not delay production. Please rest assured.
The company will be responsible for helping them arrange their residences, and the employees who plan to move to Kingsling to settle in, their children's admission issues have been dealt with.
Boss, are you free today? Would you like to visit Goodwood with me?"
"That's good.
You go by yourself. I won’t go in such a situation where people are scolding. What if someone throws eggs at me?"
Han Xuan honestly said.
He just visited a few months ago. The manufacturing process is not all manual, it is not much different from other factories, and it is also an assembly line operation.
"……All right.
The news has been released long ago. They knew that the factory would move out more than a year ago. Mr. Lauda, the head of the Rolls-Royce department, told me that the situation on the scene was not serious, so no one should throw eggs at me.
The workers who were unwilling to leave Goodwood were quite satisfied with the amount of our severance, at least most of them were satisfied. Those who were terrified, don’t think about getting even a pound more, and the company did not treat them unfairly.”
Kester Miller said speechlessly.
Then, he took out a folder from his bag, Han Xuan took it and opened it to look.
It says various automotive electronics research and development projects, and the funds expected to be invested within three years are marked, with a total amount of more than 1.68 billion US dollars!
The so-called "auto electronics" refers to the general term for vehicle body electronic control devices and vehicle-mounted electronic control devices, including engine control systems, chassis control systems and vehicle body electronic control systems, etc. They can improve the safety, comfort, economy and entertainment of the car.
From the 1980s to the present, the proportion of automotive electronics in the total cost of a car has gradually increased from 16% to 23%. The development of science and technology has affected all aspects, including the automobile industry.
In some luxury supercars, the cost of the automotive electronics even accounts for about 40% of the total cost. The cost of those electronic components is not high, but it contains an astonishing amount of R&D costs.
Far from the other side of the Pacific Ocean, some media once "exposed the truth" and published an article in a newspaper saying that the manufacturing cost of blueberry phones is actually less than 1,000 yuan, but they are sold at a high price of more than 3,000 yuan.
This report caused quite a response. Countless people who were not sure of this criticized him, and some of the "ancient" keyboard warriors even went to the Weibo homepage of Han Xuan registered in China, leaving a message saying that he forgot his ancestors and had nothing to say about such people.
After learning the news, Blueberry Group quickly issued a clarification statement, telling the company that it invested about 11 billion yuan in 1998 to develop mobile phones.
Coupled with transportation, labor costs, intermediary profits, taxes, etc., the market price is so high, and the real profit is only about 3.7%.
In fact, the net profit is far more than 3.7%, but due to tax reasons, the profit margin is even lower than that of Western countries, the United States, Britain, Australia, France and other countries. However, if the payment is too much, there will be partial exemptions accordingly.
The personal income tax of ordinary people is also the same. As long as the tax is paid on time, a portion of it will be returned to them when they are unemployed, which is called "unemployment insurance". Generally speaking, the unemployed can get about 50% of the original salary.
In other words, if a person declares his personal income to the government every month for 2,000 US dollars, then he can get about 1,000 US dollars of unemployment after he is unemployed. Of course, there are many various accompanying requirements, but his life can be barely guaranteed.
This is also the reason why they are willing to pay taxes. It is considered as an insurance, rather than paying the taxes, and it will be gone after paying it, and there is no protection.
All kinds of taxes are one-size-fits-all, and I’m sorry for the consumption tax refund. After paying a tax, I have to pay it again when spending.
The automotive electronics sector alone invests in R&D funds in one year, which is as high as 500 million US dollars. Compared with other large automobile groups, sales are still far behind those in the middle, but R&D investment ranks first among global auto companies last year.
I have to sign even if I feel sorry for it. Part of the reason why Han Automobile Group catches up so quickly is because it has received the support of the two automotive electronics giants, "Bosch" and "Mainland", which greatly improves driving comfort and safety.
Only when high investment can you get high returns. Han Xuan understands it better than anyone else. This company has a short development time. Only when investing more funds than other companies can you catch up with them.
"Oh, the bottomless pit, I only saw that I threw money in. What year will it take to start making money."
Han Xuan finished reading the contents in the folder and signed the letter and gave it to Executive Officer Kesten Miller.
Kesten Miller is used to complaining every time he asks for money, and replied with a smile: "Don't worry, if nothing unexpected happens, the goal of making money can be achieved within three years.
This year, the book is still losing money, but the group's estimated market value has risen sharply, and the investment community is optimistic about its development prospects.
Our group's products occupy a market share that is constantly increasing. Now we must maintain our leading advantage and continue to expand the market. High investment is inevitable."
"Don't be nervous, Kesten Miller, I'm just talking casually. I understand these principles. Has the next generation of Rolls-Royce Phantom been developed?"
Seeing the other party nodding, Han Xuan continued: "Help me build four bulletproof versions first. Don't use crystals in the three-dimensional car logo. I want it to be a little special..."
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Chapter completed!