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Chapter 54 Failed Projects

Over the years, Xueshan Group has been vigorously promoting the development of the new energy vehicle industry. This not only carries Han Xuan’s sentiment of “maintaining the sustainable development of the earth”, but also has tangible profits.

Considering the number of car ownership in countries around the world today, if new energy vehicles can be launched and people can slowly eliminate fuel vehicles, there are trillions of dollars in wealth hidden in this process, and almost all the necessary patents for developing new energy vehicles are in the hands of Han Xuan.

The idea is good, but electric vehicles are still not accepted by people. Even if they receive government subsidies, it is difficult to compete with traditional fuel vehicles. The battery life problem has always existed. Using your free time to charge and lay charging piles, it is not convenient to refuel directly. Except for short distances in the city, you cannot drive electric vehicles at all.

Until the end of last year, the global electric vehicles barely exceeded 2 million, and half of them were sold in China. The high depreciation rate and the small demand resulted in electric vehicles not retaining their value. There were also spontaneous combustion incidents. There were no parking spaces and garages, so it was not convenient to build home charging piles, and charging was often even more troublesome.

At this time, Mr. Kesten Miller, CEO of Han Automobile Group, shook his head and sighed: "There is no other way. We plan to separate the electric vehicle department and set up a subsidiary specializing in the development of electric vehicles.

It is unlikely that it will be launched directly. None of the officials of various countries have the courage to directly develop electric vehicles. In the past two years, companies competed with us for the electric vehicle market, but now they can no longer see it, so they can only slowly solve various problems.

I think the most critical reason for limiting the development of electric vehicles is that the technological level has not yet developed to that stage. With today's battery technology, the results of running 290 kilometers are already very good, but unfortunately it still cannot meet people's needs.

The ones I bought the most recently are taxi drivers. They can reduce costs by using electric vehicles. In addition, only those who like to try new things will buy them.

The high price leads to losing the advantage when competing with traditional cars. You can buy a Maserati at the same price. So why buy an electric car? You should know that people do not pay attention to environmental protection and most of them think it has nothing to do with them.

The company has invested about 2 billion US dollars in electric vehicle promotion projects. When using this money to plant trees, it will definitely play a greater role. Factory buildings, advertising, and design all cost money, especially R&D."

On stage, Han Xuan was quite helpless after hearing this. Judging from the situation, he was indeed naive back then. In this era, he was really unwise to develop new energy electric vehicles.

Oil traders, traditional automakers, have the ability to influence Congressional resolutions, and now nearly half of the states in the United States do not implement new energy vehicle subsidies.

In addition, the amount of subsidies is also very low. If you buy an electric car worth $60,000, the California government only subsidizes 3,000 US dollars. This is far from enough. Without the support of the state, it is completely unlikely to achieve the traditional car market by yourself, unless you create a car with ultra-long-range endurance and charging super fast.

The difference between electric vehicles in this era and traditional fuel vehicles is actually reflected in the powertrain. The entire industry form, the high capital, high resources, high technology, etc. required is not much different. Han Xuan's automobile group does not lack funds to improve the supply chain, operation system, after-sales system, product marketing, etc., and what is lacking is official support.

The other side of the Pacific Ocean is swaying, and the amount of subsidies for new energy vehicles has been reduced again and again, which involves many issues. In fact, initial results have been achieved in the past few years. It can only be said that the plan cannot keep up with the changes. Han Xuan doesn’t know what to say about this. Since the reduction of subsidies and tax exemptions, sales of new energy vehicles have been declining again and again.

Unfortunately, the technical level has limited the development of the electric vehicle market. A lot of funds have been invested in the research and development of high-performance batteries, but the progress has not been smooth. The research and development of super batteries, including graphene lithium batteries, has not progressed quickly, and it is difficult to meet the long-term power supply of mobile phones. This is also one of the reasons why smartphones equipped with beos operating systems have not been put into the market. Each battery progress will make the technology industry take a step forward, and its position is very important.

Speaking of the electric cars developed now, the engineering car that surprised Han Xuan the most was named Roadster. It is the world's first new energy electric supercar. It can accelerate within four seconds by 100 kilometers, with a maximum speed of 200 kilometers per hour, and a maximum range of about 390 kilometers.

Similarly, the price is also very "beautiful". This roadster starts at $98,000, while the Ferrari entry-level model is only more than 100,000. You can imagine the reservation quantity, mainly purchased by a group of Silicon Valley masters.

This roadster uses a large number of carbon fiber exterior components, such as the rear wing, the lower edge of the front air intake, the air intake on the engine, and the body reinforcement rod behind the seat, etc. Han Xuan hasn't had the chance to drive yet, so he has the idea of ​​trying it out.

He spoke to the executive officer Kesten Miller: "Okay, then go out independently. The situation is already so bad. Don't drag other departments down because the electric vehicle department has dragged down other departments. The main thing is to promote traditional fuel vehicles.

As for new energy vehicles, I will think of another way. The future will definitely be the world of electric vehicles. This will definitely not be wrong, but the development time may be longer than I imagined. Let’s talk about it at that time. Continue the design and the promotion efforts will continue, and don’t relax after-sales links.

Musk, are you interested in this department? How about you let it manage?"

Paypal, Spacex, and Tesla, these three companies were originally industries built by Elon Musk in their previous lives. After Han Xuan said this, many people looked at Musk. He is now responsible for building rockets. The two industries seem to have nothing to do with, and I don’t understand why the boss asked him.

Musk himself was also surprised. He now focused on launching rockets, researching recyclable rockets, manufacturing spacecraft that can be logged into Mars, etc. He looked at the executive officer Kesten Miller with a shocked expression. He thought it was the head of the automobile group who recommended him. After thinking for a while, he nodded and said, "I can be responsible. I am quite interested in electric cars, but I need to get the support of your automobile group, including talents, sales, technology, etc."

"Of course, okay." Han Xuan skipped the topic and asked Starbucks CEO Mr. Schultz, said: "I saw from the report that Starbucks' closings have been increasing this year. Why is it that it has not been investigated in advance?"

“No, maybe it’s because there are too many competitors.

Including costa, the recently appeared panera-bread, etc., the initial ones were private milk tea shops and cafes. Their too many were caused by the decline in Starbucks' turnover."

Executive Schultz, who had known Han Xuan very early, replied.

Han Xuan thought of various beverage shops spread all over the streets and alleys and said domineeringly: "Then find a few of the strongest and most powerful ones to buy them!"

...
Chapter completed!
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