Chapter 252 The $2 Billion Market
Schultz always had a smile on his face, and so did when talking to his employees.
When I heard Han Xuan admit his relationship with a billionaire, there was no change in his face. He seemed to be born so calm and gentle and comfortable.
This temperament can often be seen in my father, but he may be closer to laziness than to be as elegant as Schultz.
Living in a ranch is free and casual, and being able to do business is really valuable.
Han Xuan spread his hands and joked: "After I heard about cat shit coffee, I thought coffee was a waste pulled by cats for a long time, so I haven't drunk it for several years. Later, I read the book and found out that it grew from the tree."
"I have a can of cat shit coffee in my office. The business partner gave it to me. I didn't dare to drink it after soaking it several times. I thought I'd better drink it from my own factory."
Amused by his funny expression, Han Xuan asked, "By the way, sir, I saw two letters written by you and my father in the cafe opposite Pike Market. Can I know what happened?"
"You've been to that cafe, there should be a coffee can, it's no secret.
My father used to be a truck driver. He lost half of his legs because of an accident and had no source of income at home. He became an alcoholic again. I would beat and scold me if I did something wrong.
Before Christmas when I was twelve, I stole a coffee can and gave it to him as a gift. Later, the owner came to me and I had to run away from home. I stayed in the sewer for one night. After I got home, I was beaten up again. He also searched some of the money for part-time jobs in junior high school and high school to buy alcohol. During that period, I even hated him.
My family couldn't afford college tuition, but I played football well and received a scholarship from Northern Michigan University. I didn't go home in those years. I just wrote letters and phoned my mother and used the holidays to make money.
After getting married, my current wife Shirley asked me where my father was. I lied to tell her that my father was dead. My mother called me a week before her father passed away and said that he missed me very much.
I never thought that such a situation would happen, and it was too late to rush back when I was discussing business with a client.
The letter and coffee can in the store were found in his relics. How about it, I’m very failed.”
Schultz's face was calm. In the past ten years, what should be seen has been opened long ago.
"Now I am trying hard to be kind to my children and don't want them to have the same childhood as me. Those things are placed in the store to remind me of the original intention of preparing to open a cafe at that time."
"At least you have helped him fulfill his wish. Sir, I think your father must be very happy and can have more than a thousand cafes." Han Xuan said softly without knowing how to comfort him.
"My shares are only a few hundred, but they are enough for him to drink." Schultz shook his head and smiled.
In the production factory, the coffee smell is strong.
The sun shines on the three-story copper storage bucket, and coffee beans are transported in these pipes on the head, rustling like raindrops falling into glass buckets, making the sound beautiful.
An employee cut a burlap bag and poured the green coffee beans inside into the grating. The coffee beans were transported to a storage bucket for heating through a lift in the piping system.
The beans that were roasted were passed through the pipe and fell onto the conveyor belt. Schultz introduced: "They are picking out coffee beans with bad quality. Starbucks only sells the best coffee. We started to check from the production and production process, and cooperated with several different growers in Brazil to choose the one with the best export sense.
Cornell University is helping us cultivate new coffee beans to improve the taste of coffee, reduce pests and diseases, and eliminate the use of any pesticides. We do not add artificial flavors and colorants to give customers the best coffee.
The contract has been drafted. I heard that someone is buying Starbucks shares in the stock market. I always feel that you did it, and you are different from other children."
"It's indeed Xueshan Investment Company that is acquiring it." Han Xuan spread his hands and admitted frankly.
"They can't see the value of Starbucks. It's a waste to keep it in your hands. The market value has increased by more than 20 million US dollars. You should thank me, sir, I spent a lot of money."?
"You're so optimistic about it?" Schultz said in confusion.
The company is in the exploration stage, with many stores but limited money. The storefronts are not all bought. That is too expensive. Most of them are long-term rentals, which can only afford the rent for the first three years. He is considering slowing down his expansion speed recently.
"I think I'm still a little less. If you are willing, I can buy more, and the market value is estimated at 100 million.
Mr. Schultz, I don’t like Starbucks now, Starbucks, which cooperates with SoS Group.”
Han Xuan sat on a wooden chair and took the cup brought by a young woman. He drank it and smacked his lips. It tasted really good, and Anthony and the others also gave it to the cup.
"If I can occupy a large stake, I will make suggestions to my grandfather to sell Starbucks coffee in all sos 24-hour convenience stores across the United States.
Using this channel can bring tens of millions of consumers to Starbucks. In addition, using the SoS transportation company's channel can also save Starbucks' transportation costs and reduce operating costs, and your company's retail capabilities will be further strengthened.
Snow Mountain Investment Company has a large amount of working capital. If Starbucks receives 200 million injected capital, it can add 5,000 branches based on a $40,000 USD, which can fill most of the developed regions of Europe..."
"Europe?"
"Yes, Europe, there are more than 16,000 convenience stores in total. Excluding underdeveloped areas, according to the survey, 8,000 stores and 4,000 Starbucks direct-operated stores can occupy more than 75% of the coffee market in the United States, with an annual market share of more than 2 billion US dollars. As long as the raw materials can keep up, this can reduce Starbucks' growth period for 15 years and leave energy to expand its foreign market in an all-round way."
Schultz didn't know what to say, and he was still considering which state to expand to in the morning. Now some people say that they don't need to expand. As long as they work with me, the United States will take it. Who can not be stunned?
He reached out and signaled to wait, walked to the lounge to make a cup of coffee for himself, held the tray, and no one interrupted, which means that the experts who accompanied the boy agreed and asked in a low voice: "How many shares do you want to agree to what you just said?"
Afraid that Han Xuan would say less, Anthony hurriedly continued: "At least 85%, we can cooperate with any company, and we can build it ourselves, but we are optimistic about Starbucks' perfect production process, and its market value can increase by at least twenty-five times after the acquisition."
"During this period, I am planning to buy Starbucks' circulating shares. Only Sos Group in the United States has such a complete channel and cooperates with other supermarkets. I believe they will not pay attention to it. There are too many coffee sellers, right?
You can follow me and maintain the position of the second largest shareholder after the capital dilution. I don’t have that much energy, so Starbucks will still be left to you to take care of.
As long as you can do it for a day, there will be no big mistakes in your decision-making, I promise you are Starbucks' CEO" (To be continued.) Mobile users, please visit http://m.piaotian.net
Chapter completed!