Chapter 2026 There are many fake problems
Ma Yun was a little confused. Our products are cheap and can attract more customers. Is this a mistake? The low price gives them the biggest advantage. Why does Feng Yu say it is a problem?
Could it be that Feng Yu believes that the product price should be increased to increase the profit of single products? But in this way, our competitiveness will be weaker.
"Dong Feng, I don't understand very much."
Feng Yu opened the computer on the Ma Yun table, then clicked on the Daobao.com to search for the Li Tuo Sports brand.
"Look, as an example, the store price is 399 yuan rmb, but you can see that there are prices from 59 to 399 on Dabao.com. Are the pictures exactly the same?"
"Of course there are pictures incorrect, maybe this shoe is not this one, so it is relatively cheap. Some may be doing promotions, so there are discounts, but there are more of them, just fakes!"
"You think that counterfeit goods are harming the interests of brand merchants. You just provide a platform and indicate that if the other party sells counterfeit goods, you will retain the responsibility for prosecution. But how much have you done over the years?"
"Many people, especially some users who have just used Dabao.com, think that Dabao.com's things are cheap. You are promoting this way, right? But is it cheap enough to be lower than the cost price?"
"Normal even if it is a discount promotion, it will not be sold for a discount. But you can calculate it yourself. Why should the shoes cost 399 yuan only be sold for 59 yuan? Is the cost of these shoes so low?"
Why do many people choose Taobao.com? The most common answer is one, which is cheap.
Cheap is not a derogatory term, but if the cheap one buys fake goods, then the nature will completely change.
Feng Yu searched for other products, such as a Chanel lipstick, the genuine product is priced at 299 yuan, which is already a very cheap one, but what about it on the DAO website? There are 29.9 yuan per piece, and there are even cheaper ones.
The cost of the store is so high? Absolutely not!
Obviously, the one with the lowest price is the fake.
Perhaps there is one case, not a fake. For example, a fire broke out in a clothing factory and was later extinguished by firefighters, but many of the clothing was soaked in water and sold for sale. The price is genuine, but the reason will be indicated.
More cheap big-brand products are simply fakes. They not only harm the interests of brand manufacturers, but also do not harm the website? If everyone thinks that all the online products on Taopau are fakes, it will definitely be accompanied by a large number of users in the future.
Why was there so many e-commerce companies in China in the past? When Taowo has been in business for so many years and its users have far surpassed the other party. The biggest reason is that others are under the name of genuine products.
Many people don’t care how much cheaper they just think online shopping is more convenient. Most people care more about whether the product is genuine compared to cheaper prices. Because many people obviously spend high prices, the same price as specialty stores, but the ones they buy are still fake!
I don't want to be cheap, and the one I bought was fake, which makes it very difficult to accept.
Ma Yun retorted at this time: "Dr. Feng, we are indeed really hitting this, but the cost is a lot, the workload is too large, the results are very little, and it may even hurt the root cause."
Feng Yu shook his head: "Do you think that consumers are not stupid? They must know that such products with very cheap prices are fakes, but they just buy face and satisfy their vanity. Such consumers will not complain, you have no responsibility, right?"
"But have you ever thought about it? Our entire country is fighting counterfeiting, causing the counterfeit goods in those shopping malls to gradually disappear. Now it is recovering on our treasure network. Who do you think the next time the boss fights counterfeiting will be the biggest impact?"
"We provide the platform. We waive online store rent, but we charge the other party's advertising fees, right? Our intelligent search system pushes fakes to consumers, right? Is this really nothing to do with the website?"
"The way to grab the market at a low price was originally correct, but there is a big problem, that is, low prices cannot sacrifice product quality, website credibility, or even violate laws and regulations!"
"But the first thing consumers choose to do is to look at credibility. We have a diamond and crown rating system, which is still very effective." Ma Yun defended again.
"Yes, diamonds and crowns can reflect the merchant's credibility to a certain extent, but you admit it, right? And at the beginning, many consumers didn't know how to complain, so even if they bought fakes, they wouldn't complain, and the system defaulted that the other party had a good review."
"You also searched the Internet and saw that the seller of Tabao threatened consumers to delete negative reviews and harassed them every day, which made people tirelessly."
"This kind of news may be released by competitors, but are you sure there are no real cases?"
"I know you are attracting consumers and merchants, and now you are starting to charge some fees to make money, but you don't notice that many stores have just opened, and there are only a few diamonds in less than a week. Are their products really so popular?"
Many new shop owners who have settled in Dabao.com found that without diamonds, it was really difficult to attract customers, so they found someone to brush orders. Anyway, they were just right and left. Dabao.com charges very low, and many even didn't charge any fees. The cost they paid was extremely low, so they could make their credibility a few diamonds or even crowns.
If you browse orders and praise, you can read them online, and many praises are simply inappropriate.
"Mr. Feng, I know what you said, but it already exists. If we clear them all, it will not only be a matter of workload, but many businesses will disappear, and many of our consumers will also leave, because some people come for the cheapest."
Feng Yu shook his head: "You don't fully understand these meanings. Some products may not have their own brands, but they are designed and produced by themselves. Such brands do not require other people's big brands. As long as we are willing to recommend them, they can still sell well and there is no risk."
"And if we keep some products that are obviously fake, then Dabao.com will be considered by consumers in the future to sell fake products and will not attract many high-end consumers. We can't even think about selling expensive things."
"Mr. Feng, we have also considered this. Our idea is to split the Dabao.com, slowly inspect the reputable merchants, and bring them into new websites, such as establishing the Dabao Mall. Some discounted and promotional products are allowed to enter a website that specializes in discounted and promotional products, and launch special products every day, like supermarkets."
"The original Taobao.com will continue to be retained, and it can even increase the crackdown in this area in the future, so that the counterfeit goods will gradually disappear!"
...
Chapter completed!