Chapter 463 Government Vehicle Procurement
Jiang's Group's automobiles, computers and mobile phone products have been sold well in China. One of the reasons is that Jiang's Group's products do have good performance. Another reason is that Jiang's Group's advertising activities are done very well. Especially Jiang Feng invited Premier Wen, the third person in the country (the chairman was ranked before the prime minister at that time) to the event site for the launch of new products, which made the event directly on the Central News Broadcast at 7 o'clock that night. And because neither the President nor the Chairman had any activities on that day, this news appeared directly on the first post of the News Broadcast.
There are several other factors that have achieved a big sale, such as the News Broadcast and Jiang's product promotion advertisements, which are truly products with completely independent intellectual property rights. In addition, because Jiang Feng knows the future development direction of products such as automobiles, computers and mobile phones, the appearance design of these products is completely ahead of this era. Such products are truly at a high price.
Of course, in order to repay Prime Minister Wen's support for him, Jiang Feng gave the government twelve top-level "Shenlong" cars, that is, "Shenlong" marked by Jiuzhao. According to Jiang Feng's meaning, nine of them are the cars of nine members of the Standing Committee, and the other three are luxury concierge cars that the foreign heads of state came to China.
After Premier Wen saw the performance test held by Jiang's Automobile Company, Premier Wen was completely shocked. The nine-clawed "Shenlong" is really perfect, and both performance and appearance are impeccable. According to rumors, Premier Wen is negotiating with senior management, hoping to use Jiang's Automobile Company's "Shenlong", "Yanhuang" and "Huaxia" as the government's purchasing cars.
This is really good news!
If this matter can be achieved, Jiang Feng would really make a lot of money. So, after Jiang Feng heard the news, he smiled.
With the continuous development of my country's automobile industry and the continuous increase in the total amount of government procurement, the proportion of automobile procurement in the total amount of government procurement is also rising. In 2002, more than 60,000 cars were purchased, with the purchase amount of 10.57 billion yuan; in 2003, the purchase amount of cars was 35 billion yuan; in 2004, the purchase amount of automobiles is expected to reach 50 billion yuan, accounting for one-quarter of the total amount of government procurement for the whole year; and in the future, this amount will increase rapidly at a proportion of at least 20% per year.
This number is still incomplete, mostly referring to local procurement and car procurement. At the same time, the government procurement market has attracted more and more attention from car manufacturers in the past two years.
If such a big piece of cake can fall on Jiang's car, it would be a pie that would really fall from the sky.
Of course, such a decision cannot be made easily, because the current government-procurement car, Jetta, Audi, Santana, Passat, Accord and other "joint venture faces" still account for the majority. Especially in the high-end car market, Audi danced solo for four years. At that time, the private consumer market for high-end cars had not yet matured, and Audi used almost all of its energy to cultivate the government-procurement of this sapling. In just 4 years, the seedling grew into a towering tree.
Statistics say that the sales volume of its government procurement market accounts for 20 of the total sales. At the same time, the private consumer market has also been booming under the leadership of government procurement, and has been playing all the way. Audi has been able to enjoy the pleasure of "being backed by a big tree and enjoying the cool air".
If you decide to purchase the car series of Jiang's Automobile Company now, it is likely that diplomacy will be involved, which is not a trivial matter. After all, there has always been a saying that diplomacy is nothing trivial.
However, this is not something that Jiang Feng should be angry about.
People feel happy when they are happy. After receiving such news, Jiang Feng is naturally very happy.
But before he could have a good time, Ozawa called from Japan and said that it was entrusted by someone and someone wanted to meet Jiang Feng.
"A subsidiary of Mitsubishi Zaibaku, a deputy general manager of Mitsubishi Materials, is named Yusuke Iwaki," said Ozawa Masayoshi.
"You're not wrong?" Jiang Feng was very surprised. How could Masato Ozawa call him over the overseas phone for such a small matter? "The vice president of a small company also wants to talk to me on an equal footing? And he also wants me to go to Japan?"
Mitsubishi chaebol Jiang Feng naturally knew that it was a giant larger than his Jiang Group. However, Jiang Feng didn't take it seriously. Even if the head of Mitsubishi chaebol wanted to see him, he came to China from Japan, and Jiang Feng would not go to Japan, let alone that guy Yusuke Iwaki was just the vice president of a company under Mitsubishi Group.
"This Yusuke Iwaki is very famous." Ozawa Masato explained to Ezuki, "his ancestor was Yataro Iwaki, the founder of Mitsubishi chaebol."
After listening to the explanation of Ozawa Masato, Jiang Feng realized that although Yusuke Iwaki was a vice president, his status among the Mitsubishi chaebols was not low. Due to his age, he has not entered the top management of the headquarters, but his influence is very great and he is treated as the next heir of the Mitsubishi chaebols.
The Mitsubishi Group has long surpassed the Mitsui Group, which ranked first in Japan before World War II, and has become Japan's largest monopoly consortium. In 1970, the group announced that its 44 major companies' annual turnover exceeded 1/10 of Japan's total national income, and said that in the 1970s, it would become the "world-wide Mitsubishi" and the "all-inclusive Mitsubishi". The world economic comments call it: "Japanese giants", "sharpening Japan" and "Mitsubishi Empire". In the Japanese economy's economic take-off and contend for the world, the Mitsubishi Group's role is huge and irreplaceable.
Heavy industry is the "mother of the national industrialization". Mitsubishi Heavy Industry, founded and laid the foundation by Yasuke Iwasaki, developed by Hiya Iwasaki, Koyata Iwasaki and others, and Mitsubishi Motors and Mitsubishi Electric, which were separated from it, are the foundation of Japan's modern industry and an important pillar of Japan's economic growth.
Mitsubishi Heavy Industries, which people usually hear a lot, is the company that Jackie Chan often endorses car advertisements for them. It sounds like it produces tractors and cars, but in fact they produce everything from aircraft, tanks, warships, missiles and satellites. They even produce nuclear power plants, which are an absolute military-industrial enterprise.
Mitsubishi Heavy Industry Corporation is the "base camp" of Mitsubishi Zaibattle and the pillar of its fortune. The company is Japan's largest comprehensive heavy industry company, and its shipbuilding capacity has long been the world's first place. In 1971, the company first built a Xiangshao Shipyard in the world that can build more than 200,000 tons of super-large tankers, thus establishing its position as the "world's shipbuilding overlord". It ranks leading position in Japan in the fields of ship repair, steam turbine production, boiler production, pulp and paper production equipment. The company has also always focused on the development of military products as a focus of its business development strategy.
The company ranks first in the military orders of the Japan Defense Agency over the years; most of the new weapons and equipment in Japan's military expansion plans were undertaken by the company.
The Mitsubishi Group, mainly Mitsubishi Heavy Industries, occupies an important position in Japan in the development of atomic energy and artificial satellites; in the development of supersonic aircraft and modern weapons, they not only dominate the domestic market, but also actively target the international market.
In 1981, the total military expenditure of the Japanese Defense Department was 750 billion yen, of which Mitsubishi Heavy Industries earned 105.2 billion yen, accounting for 14; in 1983, the total military expenditure was 111.13 billion yen, and Mitsubishi Heavy Industries earned 205.9 billion yen, accounting for 18.5, while Japan Electric, ranked second, only 124.5 billion yen.
Therefore, in Japan, there is a saying that "Mitsubishi Military Capital Province". In 1993, the company's sales were US$25.804 billion, ranking 43rd among the world's largest industrial companies; assets were US$39.229 billion and profits were US$740 million.
While expanding its strength in the mechanical industry and military industry, Mitsubishi Heavy Industry Co., Ltd. also cooperates with US capital to produce Japanese Ryder, which produces vending machines and other products, Japanese Clark, which produces compressors and other products, Mitsubishi TRW, which produces automatic control systems and other products, Mitsubishi Precision Machinery Co., Ltd. which produces aviation control devices, Japanese Denison, which produces hydraulic machinery and other products, Kavopira Mitsubishi, which produces tractors and bulldozers and other products, and New Mitsubishi York, which produces air conditioners and freezers and other products.
Mitsubishi Heavy Industries is also one of the pioneers of Japanese companies in its entry into the international market.
Mitsubishi Motors was developed based on the automobile department of Mitsubishi Heavy Industries. From 1973 to 1974, the US's high-powered and super-luxury cars suffered heavy losses. Small cars represented by Toyota and Nissan were popular in the market, while Mitsubishi's super tankers were also weak and backlogs.
As a result, Mitsubishi Group made decisive decisions and concentrated funds to invest in the automotive industry. Mitsubishi Motors' equipment and technology quickly caught up and became the fifth largest automobile company in Japan. In 1993, the company's sales were US$27.311 billion, ranking 41st among the world's largest industrial company, 11th among Japan, and surpassed its parent company, Mitsubishi Heavy Industries; its assets were US$23.582 billion and profits were US$52 million.
Chapter completed!