Finally, Jiang Feng talked about the latest industry involved in Jiang's Group - the beverage industry.

In fact, the beverages of Jiang's Group are produced by Jiang's Biotechnology.

"The beverage industry is also a very interesting industry, but the competition we face in this regard is very fierce." Jiang Feng then changed his subject and changed direction. "Almost all manufacturers in the beverage industry produce themselves, and even outsourcing controls the bottle filling factory very tightly. What does this mean? Beverages make money and profits are huge! Otherwise, how can Coca-Cola and Pepsi develop to such a large scale? And they also have a large group of shareholders, all of whom live so well?"

Everyone burst into laughter again.

The actual situation is indeed the case. From the terminal market, the beverage industry seems to be the king of marketing. Therefore, after taking the entire beverage industry as the main research object and comparatively studying the sales strategies of leading market brands and market trends, we can summarize the essence of the beverage industry.

Starting from Coca-Cola and Pepsi, we can study the entire industry, adopt the concept of virtual value during the research process, and conduct in-depth analysis of the essence of the beverage industry, and discover many problems.

The so-called virtual value is the remaining part after the value of a bottle of beverage is removed from the actual value of the beverage liquid and its nutrition, function, etc. After studying the virtual value, it is easy to draw a conclusion that the proportion of virtual value of various types of beverages is different, resulting in different market rules.

The smaller the actual value ratio, the higher the consumer's demand for feeling, the more important it is to create virtual value; on the contrary, consumers have stronger demands on the nutrition, function, etc. of beverages.

"Specifically, the actual value of carbonated beverages accounts for a very small proportion. It focuses on a cool taste. Consumers have low demands for their nutritional value. Therefore, how to create virtual value, satisfy consumers' desire for feelings, and create a specific drinking feeling becomes the magic weapon for this sound product success." Jiang Feng said, "Which juice drinks pay more attention to taste, but the nutritional content of the juice itself increases the proportion of actual value. At the same time, the actual value ratio of juice drinks due to different concentrations leads to different concentrations of juice. Therefore, different concentrations of juice choose corresponding different strategies: low-concentration juice drinks have a lower actual nutritional value, and the taste dominates, and the strategy is close to carbonated beverages; medium-concentration juice drinks have no difference in taste, and the actual value and virtual value are promoted in strategy; high-concentration juice has a high nutritional value, and consumers are more willing to pursue the nutritional value of juice. At this time, it is important to highlight the actual value of juice."

Everyone listened very carefully. In fact, although what Jiang Feng said was from the perspective of food processing and beverages, some of the concepts contained in it can be transplanted to other aspects, which are very reference-based.

After talking so casually, everyone's interest was rising. You said something and said something, and it was much better than just talking on videos.

One of the executives raised some issues in daily management, such as how to improve employee work efficiency, etc., but the gap between the industries is quite large, so everyone talked about their own management experience in general, and was not very satisfied.

When Jiang Feng talked about this issue, he considered it and said: "It is difficult to have a general solution to this problem, so I also chose to give an example. You can listen to it casually to see if there is anything worth learning from."

Jiang Feng tells the story of a foreign entrepreneur.

This is a family-based machining enterprise that has experienced three generations of successors. The current chairman is a person with the courage to do great things. After he took over, he nearly doubled the scale of the enterprise, and the number of employees has increased significantly accordingly.

For a while, the chairman found that the company's profits fluctuated cyclically, and the performance and profits declined in the first week of each month.

This is a phenomenon that has never happened before the company expanded its scale, so he arranged for the personnel department to be responsible for the investigation.

Two weeks later, a research report was placed on the chairman's desk.

It turned out that a few days ago, the company expanded its recruitment for employees and recruited a large number of young and middle-aged people in the northern mountainous areas. They would go to the bar to drink after get off work during the days when they were paid at the beginning of each month.

People in the northern mountainous areas have a habit of drinking, which is to mix some locally produced wild fruit juice into the wine. The wine added with wild fruit juice tastes mellow and has a good taste, but it is very irritating. After drinking it, people are very excited, but they are extremely tired after sobering up.

In order to attract business, the bar owner naturally responded to his requests and specially brought wild fruit juice from the northern mountainous areas.

Because they went together and the scene was lively, the employees would always drink too much every time, which made them extremely sleepy when they went to work in those days, which naturally affected their work efficiency.

The reason was investigated, and several managers suggested: either talk to the bar owner to ask them to give up adding wild juice to the wine, or fire employees from the north.

The chairman thought about it and denied these suggestions. He believed that it was the rights and freedom of bar owners and employees, and he had no right to interfere. He wanted to find a solution from the perspective of the company itself.

After careful consideration, the chairman decided to reform the salary system. He changed the original fixed first day of the month to the payday, and changed it to three paydays at the beginning of the month, mid-month and end of the month.

Of course, employees who are willing to receive their salary on the next two paydays can receive an additional half month or one month of interest accordingly.

After the implementation of this system, employees no longer drank in groups at the beginning of the month, and the company's benefits returned to their original benign state.

Edward has been working in Shicheng for almost five years. In addition, he has always been willing to study Chinese culture, so he is basically a Chinese master. After listening to the story told by Jiang Feng, he suddenly laughed and said, "The story told by Director Jiang is a bit similar to that story that is fickle."

Of course, the chairman's approach is much better than the owner of the monkey in the idiom allusion of fickle idioms. At least he skillfully improves the treatment of employees without changing the original welfare benefits, so that they can have a small choice to increase their income.

"Although it's just a little interest, it has changed the habit that employees have formed over the long period of time. This incident made me feel a lot." Jiang Feng said, "So I was thinking that in our daily management, rigid management should be used and flexible means should be used. Sometimes, the adjustment of these flexible policies may play a better role."

After hearing this, everyone talked about it, but they also thought of a lot of their management experiences at work. After such exchanges, they became even more enthusiastic and did not stop until lunch time.

Of course, the reason why Jiang Feng gathered all the executives to have a meeting was not just because he wanted to tell them a story and summarize his management experience. In fact, he still has several more important things to solve now, but he gathered these people to handle some things more conveniently.

Sometimes, without any signs being revealed, meetings are the best way to adjust the leadership team. Wasn’t the arrest of the Gang of Four in the first place in the name of the meeting?

Yan Chenhui needs to adjust two industries, one is that Jiang's Group is involved in the very early construction industry, and the other is involved in the very latest beverage industry.

In fact, the production of these two industries is still relatively stable at this time and the profits are also relatively rich. However, Jiang Feng believes that not improving is equivalent to regressing, especially the competition between these two industries is relatively strong. Once they cannot lead the entire industry, the outcome of being eliminated by the market is expected. This is absolutely not possible. Jiang Feng believes that this precedent of silence from industries that already occupy a great advantage is absolutely not allowed in his company.

Although it is common to make some strategic adjustments in a large group company, it does require a lot of courage to completely withdraw from an industry. If it is not helpless, I will definitely not want to give up.

For Jiang Feng, if there are some industries that are forced to give up in the huge Jiang Group, their influence will definitely be infinitely magnified. For example, someone will immediately say that the huge Jiang Group has to undergo strategic contraction, which is something he doesn't want to see.

The most important thing is that Jiang Feng received a report that there were serious corruption and malfeasance among his subordinates in the beverage industry and construction industry, and sufficient evidence has been obtained.

Jiang Feng thought he was very generous to them, whether it was salary, benefits, or red envelopes at the end of the year. However, such a thing happened at this time, which made him feel unbearable. Therefore, this time he took advantage of the opportunity to invite them to come for a meeting and made great adjustments to personnel relations.

Of course, this adjustment also caused some rebound. After all, these people have a relatively large influence in both industries, especially in enterprises, which has led many middle-level leaders to collectively oppose the headquarters’ handling of their superiors.

However, Jiang Feng obviously didn't care about this. The group of people who caused trouble were dismissed directly.

Of course, this incident has also attracted the attention of many media, and more importantly, it has attracted the attention of peers. While the media was competing to report that Jiang's Group was undergoing large-scale personnel adjustments, hundreds of middle and senior management personnel removed from Jiang Feng were all invited from other companies in the industry, which made them feel a little brighter and brighter. (To be continued. Please search for Astronomy, novels are better, updated and faster!)
Chapter completed!