For Coca-Cola, there are too many people who study their success methods and have summarized a lot of experiences, which are worth learning from.

For example, the cost of developing products in the beverage industry is very important. The cost per bottle of Coca-Cola is extremely low, even less than a cent. Moreover, Coca-Cola is not a capital-intensive product, and it is not difficult to produce, and it is not labor-intensive, although its production process is highly confidential.

Another important thing is that before the product reaches consumers, people engaged in circulation should make a lot of money first.

This principle is very simple. If the cost is low, you can increase the price significantly during retail. Coca-Cola has the characteristics of making a lot of money, so over the years, anyone who has dealt with Coca-Cola has become very rich. These include bottle manufacturers, shareholders, wholesalers, and people who provide trucks, pallets and vending machines. This effect makes people very grateful to Coca-Cola Company and are happy to contribute to the Coca-Cola cause.

The most important thing is to make everyone affordable. From the start of a business to the 1950s, each bottle of Coke was only five cents. Even today, it was not very expensive, so people in third world countries could afford it. Even in difficult times, Coca-Cola was still popular. During the Great Depression in the 1930s and the recession in previous years, Coca-Cola manufacturers were still rich.

As a beverage, the beverage that is widely consumed by the public must ensure that there are enough retail channels to make the product everywhere. The product must be within reach and make it everywhere. It must be accessible in dance halls, barber shops, offices, trains and other places. Early Coke salesmen once said that people cannot avoid Coca-Cola.

The method of selling products must be very smart. This is very simple, but how, when and where to promote and promote products is the key to success or failure.

For example, in the early 20th century, Coca-Cola Company spent more than one million dollars to stimulate people's desires and make Coca-Cola the best product in the world advertising. They hired painters to promote its red-white product logo on white walls across the United States, covering an area of ​​more than 5 million square feet. Later, the company dispersed more than 100 million small gifts with the Coca-Cola logo, which made people see the Coca-Cola logo at any time on frequently used thermometers, calendars, event notebooks, notepads, baseball cards, Japanese fans and cartoons, etc., thus leaving a deep impression on people.

According to historical records at that time, a customer claimed that he often had nightmares and dreamed of a big white demon holding a stove in his hand and shouting Coca-Cola was chasing him.

Even today, Coca-Cola companies spend every year on advertising to promote Coca-Cola in a global country, which is rare and large-scale, because they are very clear that they should promote the image of the product, not the product itself.

A Coca-Cola advertiser once warned his employees with rich imagination and creativity that we sell something that does not exist at all, and that they drink only an image rather than a product.

At the beginning, Coca-Cola advertisements hyped up its drug effects, claiming that it can boost the mental worker's spirit, reduce headaches and pains from people who drink too much, and bring pleasure. But those who named and wrote beverages quickly realized that promoting Coca-Cola as a refreshing drug rather than a patented drug can attract more customers, and also avoid unnecessary legal disputes and troubles.

Of course, Jiang Feng thinks that the best thing about Coca-Cola is to make extensive use of the celebrity effect.

Coca-Cola hired celebrities to advertise at the beginning, but there is also danger of relying on the celebrity effect, that is, audiences remember mostly stars rather than products. Coca-Cola has always maintained its true celebrity status in commercial advertising, and Pepsi has a headache for celebrities who ask for too much, which also shows another danger of relying on celebrities.

To solve this problem, since the 1950s, Coca-Cola has produced a model advertisement that can be used in various cultural backgrounds with just a little modification or without modification. How can this be done? Coca-Cola advertising slogans have universal charm. After drinking Coca-Cola, you will become more confident, happier, more popular, sexy and younger. In order to strengthen the publicity effect, Coca-Cola sponsors various sports competitions and concerts throughout the beacon.

The most important point is that beverages must attract young people. In fact, advertising in sports and concerts is mainly to attract young people. If you establish credibility among young people, you will gain a long-term consumer market. And when an action becomes a habit, it is very likely that this beverage will accompany him throughout his life, which is beyond doubt.

Jiang Feng also needs to learn from the experience of these achievements when launching his own products. Moreover, with the Jiang family's extensive business scope, it is really easy to do these things. After all, Jiang family itself has its own media promotional channels, and Jiang family Entertainment covers various media promotional channels today, and does not need to use others to pretend to behave.

Therefore, even though Jiang has not produced its own Coke products yet, the early advertising preparations, such as signing a contract with some endorsement star, have already begun vigorously.

Now, the most well-known endorsement star signed by Jiang's family is considered Oscar winner Sally Seron. In addition, Jessica, Song Hye Kyo, and Kim Tae-hee are also very well-known stars. There are Ye Lanqiu and the others in China, and these Jiang Feng women are promoting their company's products. It goes without saying that they are.

In addition, there are many stars in the sports world. After all, because of the excellent performance of the "Athlete Health Protection Club" under Jiang's Biotechnology Company, there are too many sports stars in the Internet, such as Ronaldo, Fanny, Zidane, Beckham, etc. in football, Sharapova, Federer, etc. in tennis, Yao Ming, McGrady, Kobe, Duncan, etc. in basketball, and Liu Xiang, Johnson, etc. in track and field events, are all members of the "Athlete Health Protection Club". When Jiang's Group told them that they wanted to invite them to endorse Jiang's drinks, they didn't hesitate. After all, this not only deepens their connection with Jiang's, but also receives a considerable endorsement fee.

Especially Manchester United players, basically all of them have signed endorsement contracts with Jiang.

In fact, Jiang Feng is now trying his best to control the maximum salary of Manchester United players, and paying most of his income through signing endorsement contracts with Jiang's products. This is also considered Jiang Feng's preparation for the upcoming financial fairness system UEFA will launch in the future.

After finalizing the spokesperson, other things will be much simpler, just shoot advertisements and advertise around the world. As for the product launch, it cannot be completed in a short time. After all, Jiang Feng launched Jiang's beverages this time, but plans to be launched simultaneously around the world, which will definitely take a long time to prepare.

While carrying out these preparations, Jiang Feng made great efforts to clean up the team of senior management of the beverage factory and ensure the purity of the team. The first thing he had to do was to inspect each beverage factory, promote and appoint a group of new people, and at the same time start producing his own Coke.

In the principle of using newcomers, Jiang Feng’s requirement is to ensure that these people are young and strong talented talents promoted from the grassroots level, because he knows very well that only leaders who have experienced the hard work of workers on the grassroots assembly line can consider various practical difficulties more, rather than turning enterprises into sweatshops criticized by society like Foxconn.

At this point, Jiang Feng repeatedly told them that although pursuing profit maximization is the ultimate goal of the company, it cannot be at the cost of endlessly squeezing employees' blood and sweat. The companies of Jiang's Group are large enterprises with advanced management experience and economic strength far exceeding their peers. Among such companies, it is very shameful if a similar situation occurs.

This concept has indeed been implemented in the company, so recruiting employees of Jiangshi Group is the easiest to do. Highly educated talents are willing to invest here, because working in a large, responsible, and righteous company is not only a beneficial supplement to your life experience, but also a good help for those who may leave this company in the future and go to other places to find jobs.

At least when everyone heard that, oh, it was someone from Jiang's Group. As long as there was nothing big, these people were quite popular. Therefore, the entire Jiang's Group is more like a university, cultivating countless talents for the society.

Jiang Feng's attitude towards talent flow has always been relatively open-minded. In addition to the core staff of the company, he hopes that they will always tie them to the company, those executives and some important managers need to sign long-term contracts. As for ordinary technicians and employees, they are basically free to come and go. Moreover, when these people leave, based on their performance in the company, Jiang's personnel department will also provide a certificate indicating that the employee's condition is good at the company. This certificate is often a powerful certificate for departing employees to seek other things.

People who have not obtained such certificates are generally embarrassed to tell others that they came from the Jiang Group, because that means they are not good at work or have moral qualities and are fired by the Jiang Group.

It is too embarrassing to be fired by Jiang's Group, so they naturally won't go around to promote it. (To be continued. Please search for Astronomy for the novel, which is better, faster and faster!)
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