Perhaps because of the pressure they felt, these defendants had no objection to the trial result and were willing to accept punishment. A large number of people said that they had accepted the support of Coca-Cola Company and took the money to speak for others.

Suddenly, Coca-Cola Company's China region immediately felt great pressure, especially the criticism in public opinion, which made them feel that the work was difficult to carry out. The senior vice president who came from the US headquarters was arrogant before, but now he has become weak after the failure. I heard that the young people at the headquarters will come here later and handle the matter urgently to avoid further swelling the situation.

However, just before the head of the US headquarters rushed over, something broke out, completely disrupting Coca-Cola's strategy.

A Chinese student studying in Germany broke the news to major portals through the Internet, proving that the German branch of Coca-Cola used insulting China advertisements to attract consumers, especially young people with anti-China tendencies. At the same time, he also sent the relevant pictures back as evidence.

Coca-Cola Company immediately issued a statement saying that a Coca-Cola advertisement recently reprinted on some blogs and forums in China was one of a series of marketing advertisements launched in Germany in 2003 with the theme "MakeItReal" (Chinese "Bold to Try"). The theme advertisement aims to encourage people to be brave enough to try new things and feel the joy of life. There are more than a dozen pictures of different groups of people enjoying life happily on different occasions.

Coca-Cola also stated that the advertisement does not contain any political or religious background and has nothing to do with the ZD incident. They regret that this old advertisement was misunderstood by netizens who did not understand the background and meaning of the advertisement in some Chinese blogs and forums. However, they respect the feelings of Chinese consumers. The old advertisement at the German Bremen Railway Station has been removed on the same day.

Coca-Cola also stated that Coca-Cola is a non-politicized institution and one of the most inclusive brands in the world. Coca-Cola provides services to consumers of different cultures, religions and history in more than 200 countries around the world. Coca-Cola and its local bottling partners follow international business norms, do not interfere, and do not participate in the political and religious affairs of any country or government. In any country around the world, they stick to this position.

However, Coca-Cola's statement was quickly slapped in the face because a netizen soon posted a photo from 2004, and the photo was taken at the location of Coca-Cola's advertisement. The photo clearly proved that in 2004, there was no advertisement at that location. Coca-Cola's so-called old advertisement was completely fooling people.

Coca-Cola's dishonest behavior has aroused the disgust of many countries, including China.

In fact, these pictures were posted at the instructor of Jiang Feng. He not only wanted to use this to warn Coca-Cola, but also warn other companies with bad intentions. Jiang Feng did this for a reason. In fact, in recent times, there have been quite a lot of insulting advertisements around the world, especially those in Japan.

In the 12th issue of 2003, the 168th issue of "Friends of the Automobile", Toyota published three car advertisements, namely its three new cars, "Land Cruiser", "Dubo" and "Terui". Two of the questioned advertisements are located on pages 8 to 9 and pages 56 to 57 respectively.

On the advertisement page of the "Bully" car, a domineering car parked in front of two stone lions. One stone lion raised his right claw to salute, and the other stone lion bowed downward. The background is a tall building, and the slogan with the picture is "Bully, you have to respect".

In the advertisement of "Toyota Land Cruiser", the car dragged a green domestic truck with steel cables on the snow-capped plateau. The shooting address was in Kokoxili.

The lion has a special meaning in China. It is the sacred mascot in the minds of the Chinese people and is one of the symbols of the Chinese nation. From the people's homes to the Forbidden City, to many government agencies, stone lions are the most common decoration. The "Toyota Prado" advertisement makes them "salute" and "bow" to a Japanese brand car. "Thinking of the relationship between Lugou Bridge, stone lions and anti-Japanese war, it is even more angering." Regarding the "Toyota Land Cruiser" advertisement that drags the truck, many people believe that the truck in the advertisement picture is "domestic Dongfeng cars, and the green Dongfeng trucks are very similar to our military vehicles."

At that time, some people from the country were angry and said that your advertisement contained sinister intentions and was to provoke and insult the Chinese nation.

The Japanese say this is a pure commodity advertisement and there is no other meaning. Naturally no one believes this statement, and fools understand the meaning of it.

Needless to say, how big a company is Toyota. Even Shengshi Great Wall International Advertising Company, which was instructed to produce this advertisement, is a well-known 4A company in the world. With such a large investment, such a large production, and such professional company, will not understand the implicit intentions in it?

In fact, they are very clear about what they are doing. They are helping their country rebuild the Southeast Asian co-prosperity circle. They are increasing their reputation and credibility in Japan. They are not afraid of Chinese consumers because they think that Chinese consumers are all humble cords. Even if I insult your ancestors, as long as my product quality is good and cost-effective, you still have to choose my brand. To put it nicely, you are tolerant, to put it bluntly, you are to be a cheap cord, you are to forget your ancestors. You understand I will do this, and if you don’t understand I will do this.

In fact, the sales of Toyota cars were not affected, and the Chinese lion saluteed, but the incident increased the popularity of the Toyota car brand, but its reputation was almost unscathed. However, the Chinese were laughed at by a heavy blow.

The Japanese believe that even if their prime minister visits the Yasukuni Shrine again, the Chinese still buy their products, which is undoubtedly very sad.

Unfortunately, everyone is just talking about it. When it comes to buying a car, Japanese cars are still very popular.

Jiang Feng once had doubts about this phenomenon, but then he realized that the protests and insults China are basically young people. Although they are passionate, their purchasing power is limited. Even if they shout to boycott Japanese goods, there are actually not many people who can afford a car. On the contrary, people with consumption ability are generally older and have basically been smoothed out by reality. The topic of patriotism or not has nothing to do with themselves. Supporting a family is the most important thing to be profitable.

Faced with a series of insulting advertisements, relevant scholars pointed out that in this incident, there are not many people who truly face the patience of PK Chinese people in China. In the seemingly lively scenes, the behavioral limits of some multinational companies are just to cater to consumers in different regions and play double-faced abroad.

As the saying goes, trees are in the forest, and wind will destroy them. Against the backdrop of China's rapid economic development and continuous strengthening of comprehensive strength, various incidents reflect the complex and subtle contradictory mentality that Western society has developed in the face of the rising China.

Especially in recent years, the growing economic data and the overwhelming Chinese goods have allowed Europeans to truly see China's development and rise.

At the same time, in order to ease domestic employment pressure and economic recession, some European and American countries often point their finger at China to divert the public's attention. As a result, arguments such as China's energy threat, China's manufacturing threat, and China's environmental threat have come one after another, laying the groundwork for various incidents.

Taking the past one or two years as an example, European and American customers cannot let go of Chinese goods that are cheap and affordable, and on the other hand, they criticize and criticize Chinese goods. As a result, the toy problem, toothpaste problem, dumpling problem, etc. emerged. As a result, the loss of lead roofs of British houses, the lack of German milk, and the excessive cutting of Brazilian rainforests are all marked by China, and blame China for its rapid development and excessive demand. Some Western politicians with complex mentality have no ordinary heart and squeezed to the front desk without any implicitness, borrowing from Tibet, Taiwan and Darfur to talk about things.

People are bustling for profit; people are bustling for profit. Some multinational companies or a small number of members are trying to use the anti-China sentiment of some foreign people to hype in order to achieve the purpose of attracting attention in the short term, which also prompts them to take the marginal route and make tricks on the Chinese people.

This kind of behavior is often ridiculous, but it is also intolerable. Today, when informatization is extremely developed, the earth has become a village, and it is easy to pursue a third party, let alone advertisements? Once any insulting advertisements appear in the corner, all Chinese people will soon know.

Especially at this sensitive moment, Coca-Cola's insulting China advertisements obviously found a reason for opposition to the doubting Chinese.

The Chinese have a good face, which probably stems from the five thousand years of Taoism that has been passed down from the great Celestial Empire. But then again, in the past century, this face has been almost gone.

Because of this reason, I became more and more sensitive to such things. If the country was still the prosperous era of the Han and Tang dynasties, I guess the mentality of the Chinese people would naturally be relatively calm. When I heard this, it was nothing more than a saying that Yelang was arrogant and could not have any excessive reaction.

But now, it is obviously a big deal to do this kind of thing.

Based on the principle of pragmatism, many multinational companies are friendly and cautious in their attitude towards China, and the two sides can communicate and understand each other. No matter which country, the purpose of the company is to actively explore the market and better promote products.

To this end, multinational companies generally have a deep understanding of the historical and cultural people's psychology of their country, grasp the cultural taboos and psychological taboos of their country, and do not touch these minefields.

However, during this sensitive period, Coca-Cola's insulting China advertisements were released, which was tantamount to pouring another bucket of oil on the fire of many Chinese people who opposed the Coca-Cola cultural invasion, which immediately caused a violent reaction.

For a time, Coca-Cola became a crossing rat in China and was severely boycotted by Chinese consumers. The senior executives of Coca-Cola's headquarters were also worried about this matter. (To be continued. Please search for Piaotianwen, the novel is better and faster!)
Chapter completed!