On June 28, 2007, CCTV and Hong Kong TVB jointly created the mainland premiere ceremony of the large-scale TV series "Years and Clouds" based on Geely's development history for the first time.

In the history of domestic automobiles, this is an unprecedented event. In addition, even Jiang's Automobile, which has now opened up the international situation, has not been able to shoot a TV series specifically for this.

Of course, this is mainly because Jiang Feng has no idea at all. Otherwise, with the current resources of the Jiang family consortium, it would be completely unreliable.

Jiang Feng still expressed deep respect for Li Shufu, who built Geely Cars. The private owner was only 44 years old. When he was building cars, it can be said that the conditions were immature. He only had about 100 million yuan of his own funds. He had no experience and accumulation in the automobile industry, nor had any government support. However, such a reckless man outside the door finally pried open the closed iron door.

Perhaps in order to commemorate this event, many well-known people were specially invited to attend the premiere of this TV series. They also invited Jiang Fengfa as usual, but he himself did not expect that Jiang Feng would actually come.

Jiang Feng's appearance caused a commotion to everyone, and Li Shufu ran out to greet him.

Jiang Feng congratulated the global premiere of "The Storm of Time" and gave him his own gift. Li Shufu expressed his gratitude and was also a little moved.

For a successful person, people can sort out a lot of reasons for his success afterwards. For example, for Li Shufu, some people have summarized the three major causes of his success: persistence, strong government public relations capabilities, and able to seize the industrial cycle. In response to these three points, some people have written a lot of paper-like things and published them openly in their own media.

But in Jiang Feng's opinion, these are all fucking nonsense, hindsight. Who can't?

Li Shufu, who graduated from high school, is a man with genes of gambling in his blood. He said to Jiang Feng: "When I was a child, I bet on money. For example, if I won a dollar, I put down everything, I turned into four yuan, I put down everything, I put down everything, I put down everything, I put down everything, I put down everything, I put down everything, I put down everything, I put down everything, and I will turn into sixteen yuan. Some people will take back 50 cents after winning a dollar, and the money he won is obviously much less than me. But this way of doing it may be gone for the last time. There is no point left."

Just as he described himself, in the past twenty years, Li Shufu put down all the money he earned and bet on an industry.

At first, he made some money by taking photos for others. A year later he opened a photo studio and made some money. A year later he started a refrigerator accessories factory. He made another money. Two years later he simply set up a refrigerator factory called Arctic Flower. The refrigerator factory was still very profitable, and he quickly became a famous local millionaire.

But at this moment, macro-control in the late 1980s occurred, and the political atmosphere was unprecedentedly tense. The private economy encountered a cold wave. Some owners handed over the factory to the collective. When Li Shufu was nervous, he also handed over the workshop, inventory, land, and factory passbooks. He brought tens of millions of cash to Yanshan University to study.

After avoiding a storm, Li Shufu returned to Taizhou to continue his work.

In 1993, he was determined to build a motorcycle.

At that time, the coastal rural areas had become richer, and motorcycles not only became a symbol of young people chasing fashion, but also the best tool for short-distance transportation of goods. Although Li Shufu had no experience in making motorcycles, he was born to be a genius who bypassed the red lights. Without skills, he poached people everywhere. Without drawings, he dismantled other people's cars and copied them.

The most important thing is that there is no license. He ran to the motorcycle management office of the Capital Machinery Department and asked people that they wanted to produce motorcycles. Is it a purchase here?

The official asked him back, do you know the national industrial policy?

Li Shufu replied that he had published it in the newspaper.

The official immediately laughed and said, "It's enough if you see it, why are you here?"

However, this incident did not stump Li Shufu. He quickly found a state-owned motorcycle factory on the verge of bankruptcy and spent money to buy a license. At that time, Guangyang Company in Taiwan had just produced a scooter motorcycle, which was very popular among female knights. Li Shufu immediately led it in and became the first manufacturer in mainland China to produce this motorcycle.

The success of Geely Motorcycle has made Li Shufu a true entrepreneur.

In 1997, probably because he received the stimulus of the return of Hong Kong, he had a sudden idea and announced that he would build a car.

At that time, China's automobile industry could be described in eight words, "Sharp profits are expected, and the layout has been completed."

From a macro perspective, after the Asian financial crisis, the central government tried to launch the domestic demand market, and automobiles and real estate became new consumption hotspots, and the ownership of family cars doubled year by year. Many experts have predicted that China's family cars era has arrived. Relatedly, the huge profits in the automotive industry have been revealed.

Some people compare the prices of sedans in China with the United States. The Volkswagen Beetle with the same performance is more than three times the price of the United States, the Buick price ratio is more than twice, and the Toyota Corolla price ratio is three times. The surprisingly huge profits undoubtedly mean that the automotive industry has huge room for growth.

Judging from the current industry, it is an inexplicable scene. When the national gate opened in 1978, multinational automobile companies were allowed to enter the Chinese automobile manufacturing industry. Volkswagen, GM, French Peugeot, Japan's Toyota, Mitsubishi and Nissan all chose to set up factories. The original Red Flag and Pearl brands in China's national automobile industry were cleverly eliminated.

Some people once used all kinds of illness to describe the domestic automobile industry: scattered investment, poor development capabilities, high production costs, and almost primitive sales and service system. Therefore, some people assert that if the automobile industry cannot complete structural adjustment and reorganization through the raising of huge funds, it is no exaggeration to be annihilated.

In this kind of environment, Li Shufu rashly broke in and no one applauded him.

"At that time, I had 100 million in my hand. Because I was too little, I learned the trick Cao Mengde used in the Battle of Chibi, which was known as 500 million to outsiders." Li Shufu said with a smile to Jiang Feng, "But even 500 million, it sounds ridiculous in the automotive industry."

Jiang Feng nodded and thought to himself how much money did I invest in car business at that time? I guess I can't even calculate it now.

According to Li Shufu, Lu Guanqiu of Wanxiang Group, another famous private entrepreneur in the same province, also had a dream of building cars at that time. He had been immersed in the auto parts industry for 30 years and had always been eager to open up the industrial links and build Chinese cars. When he heard that Li Shufu, who was unknown, was also shocked. Then, to be honest, he needed government approval and tens of billions of dollars in construction of cars. Wanxiang Group was not ready yet.

"I'm not ready, but I think it's easy to build a car," Li Shufu said lightly, "Once someone interviewed me, I said, isn't a car just a motorcycle and two more wheels? In fact, I built a car by making a motorcycle. As before, I first chose a copy object. The designer was a few superb board metalworkers in the factory. The first batch of cars were knocked out with hammers and hammers. The formal drawings were only filled by professionals after a few years of mass production."

The biggest obstacle for private enterprises to build cars is government permission, and Li Shufu is still seeking flexibility.

What made Jiang Feng feel funny is that his car license comes from a prison in Deyang, Yizhong Province. The prison has an automobile factory under it. Li Shufu invested funds to obtain 70% of the equity, and then acquired a factory name that was exactly similar to Boeing, the world's largest aircraft manufacturer, called Yizhong Province Boeing Automobile Manufacturing Co., Ltd.

The factory is called Boeing, the model is like Xiali, and the price is just like a high-end Toyota motorcycle.

On August 8, 1998, Geely, the first car produced by Li Shufu, was officially launched. At that time, he held a banquet of 100 tables and sent 700 invitations to officials and dealers across the country. As a result, only one came, a deputy governor of Donghai Province. The remaining 90 tables of dishes were all neglected.

However, on another battlefield, Geely achieved a major victory. This is the battlefield that can truly determine Geely's fate, that is, the market.

As soon as Geely was launched, it caused a bloody storm at an extremely low price.

At that time, most of the price of Chinese cars was more than 100,000 yuan, while the cheapest Haimen Xiali sold for nearly 90,000 yuan, while the price of Geely Haoqing was 58,000 yuan.

"At that time, the media asked me that consumers were asking, can a car worth 58,000 yuan?" Li Shufu described to Jiang Feng, "I was very happy to hear this question, so I asked the reporter, that is, if it could be driven, would consumers be willing to buy it?"

When Jiang Feng heard this, he smiled and thought to himself that this guy is really interesting, it can be regarded as a great coincidence.

In fact, Geely's entry has caused great headaches in the automotive industry.

Before, the days of various manufacturers were very prosperous, and the prices of cars were strong and rising, but when the enthusiasm appeared, it was like a native camel that pulled down the rising price increase arrow.

Li Shufu's competitive strategy is only very simple, to be the cheapest sedan in China. In order to meet the challenge, Haimen Xiali was forced to lower the price. Every time it lowered, Geely would decline. In the end, Xiali offered a blood price of 31,000 yuan. Li Shufu immediately listed 29,000 yuan. As soon as this price was released, public opinion suddenly became an uproar and the industry was silent.

"Mr. Jiang, my colleagues all hate me so much that they are dying. What do you think?" Li Shufu suddenly asked Jiang Feng.

As soon as these words came out, the surroundings suddenly became quiet, and everyone looked at Jiang Feng, the behind-the-scenes boss of the largest automobile manufacturer in China. (To be continued. If you like this work, (.) vote for recommendations, monthly votes, and your support is my greatest motivation. Mobile phone users please go to m.. to read.
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