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Chapter 1086 Marketing erupts!

In the subsequent tour, it basically became a way to combine tour and roadshow. The audience bought a ticket and could not only watch the performance, but also interact with Zhou Xing, Liu Tianwang, and Xing Daming.

Roadshows are not simply meeting each other, and there are some interactive sessions, which naturally make the audience excited, but the consequence is that every tour after that, the tickets are in short supply, and many scalpers have taken the opportunity to increase the price.

This is something that cannot be avoided. Audiences can still prevent tickets to laughter factory, but this kind of tour, laughter factory cannot do too well. If you eat by yourself, you have to give others some soup.

Of course, this other person is not a scalper, but a local ticketing agency. After all, in every city, if there is no local support, many work will not be carried out so smoothly. At least with them, it will be much more convenient.

Zhou Xing and the others understood this principle, so they didn't care much. Anyway, the tickets were sold in the end, and those who were willing to accept the price of scalpers were not bad. If they were unwilling to accept it, the price would naturally be reduced if the scalpers could not be sold.

Moreover, the tour cannot be held every year afterwards, but occasionally it will not have much impact on the reputation of the laughter factory, so Zhou Xing and the others did not pay attention.

With the launch of publicity, a series of online and offline promotions, and the Weibo promotion of Zhou Xing, the super big v, the movie has reached a level that everyone knows, at least I have heard of the name.

This is the role of popular stars. Whether in Zhou Xing’s previous life or here, many directors have to arrange one or two traffic actresses or young actors even if they deliberately add to the show. Even if their acting skills are as good as shit, they will never repent, and they will ignore the audience’s crazy squirting.

Just because they have a large number of fans, they will pay for tickets without hesitation as long as the movie is released.

Of course, those celebrities also know this market, so they are not ruthless when asking for prices. They often expose sky-high pay, often tens of millions or even hundreds of millions of dollars.

As for Zhou Xing, whether it is Zhou Xing or Liu Tianwang, the appeal is naturally needless to say. Coupled with Zhou Xing's own national tour and the traffic of Vision Network, the influence is far greater than that of one or two popular young actors.

And of course, the attractiveness of this movie is not only Zhou Xing and Liu Tianwang, but also Zhou Xing and Jura play the protagonists.

Since the relationship between Zhou Xing was exposed in the United States, it has been a topic that Zhou Xing’s fans and even talked about by the public, which is exactly the same as the saying goes, a pair of talented men and beautiful women, made of heaven and earth.

Zhou Xing's sketch "The Return of the Great Sage" was revealed by fans again after the relationship between the two was exposed, allowing more and more people to see this girl with a "fairy spirit". Her smart figure and delicate facial features surpassed countless goddesses, and the key is that she is more low-key than any goddess.

These days, after a period of wild growth and scandal, the more low-key actresses are, the easier it is to win the public's favor. On the contrary, actresses who often hype and post selfies are disliked.

This time, the two worked together in a movie, and they were showing off their food in the movie openly, which also made many people look forward to it.

In addition, there are Xing Daming and Zhou Xing, one is the famous Monkey King, and the other is the Monkey King who has only played once in the sketch. What kind of sparks will be created when the two generations of Monkey Kings collide in the play?

Can Zhou Xing handle such a classic role well? Especially when he acts in front of Xing Daming, will it be more stressful to show off his skills?

Although many viewers are not optimistic, in fact, this kind of psychology also triggers expectations. If the expectations are exceeded, everyone will naturally be happy. If it is messy like dog shit, there is also a reason to squirt.

In marketing, Zhou Xing assigned Peng Hui to contact Nongfu Spring's vice president Zuo Xin to print the poster of "A Chinese Odyssey" on Nongfu Spring packaging. Each package has a QR code printed on it. You can win the prize by scanning it. The highest is a one-day trip to the Laughing Factory and get the chance to meet Zhou Xing and Zhula. And because the lowest prize is another bottle, the probability of winning is very high.

Of course, this activity is not done for free at Nongfu Spring. Xinghui Pictures needs to pay Nongfu Spring. Not to mention that Nongfu Spring only holds 15 shares, even if he owns a sole proprietorship, the expenses that should be left must be left, such as between Laughing Factory and Vision Network, such as between Xilian Entertainment and Xinghui Pictures.

This must be included in the promotional and distribution expenses. For the entire promotional and distribution expenses, this part is not high. After all, this is also a promotion for Nongfu Spring. Both sides have a win-win situation. With this relationship, the price is naturally not much higher.

Therefore, when people were buying Nongfu Spring and found that they had changed their packaging, especially the familiar avatar of Zhou Xing and Liu Shengan, and four big characters "A Chinese Odyssey" were printed on it, they immediately became energetic.

It was so convenient to scan it. Just scan it directly and you saw another bottle. Although you didn’t win the highest award, you still got a surprise.

This is just the mentality of ordinary people. For example, fans of Zhou Xing will buy several bottles after seeing this, or even one piece or one box. The chance of winning more is definitely greater.

Anyway, mineral water is a fast-moving consumer goods, so you won’t waste it if you buy too much.

Some people failed to draw, and naturally some people won. The official Laughing Factory One-day Tour quota was 1,000, and they were received in three batches. The number of this prize was more similar to other products, which stimulated the public's consumption psychology.

During the scan, the user jumped directly into the official official account of Xinghui Pictures. Because it is indicated below the QR code and there were reminders when jumping, the public did not have any disgust. After all, such marketing has experienced too much in recent years. At worst, it would be fine if it would be cancelled after receiving the award.

As a result, the number of followers immediately showed an explosive growth.

Although some people have paid attention to the cancellation, there is always a certain proportion of retention. Moreover, under the stimulation of this marketing, Nongfu Spring's daily sales are tens of millions. Even if only one person in a hundred people retains it, it can increase by hundreds of thousands in a day. By the time it is released, the number of attention will definitely be very terrifying.

You should know that the most followers in the country are now, with less than 20 million fans, and Starlight Pictures can gather tens of millions of users through this event.

At any time, users are capital. With large-scale users, they can succeed in anything they do. In this regard, the best example is Qianxun, which holds hundreds of millions of users and becomes popular whatever they promote.

Just imagine, if a movie is released and directly pushed to tens of millions of users, how much can it save for promotion and distribution?

Not only that, even if every city has a roadshow, it will not be possible to cover so many people, and the speech is not as carefully as the users themselves. If you compare this, the promotion effect through the official account will be better.
Chapter completed!
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