Chapter 547 Too exciting!
Qian Zhiwei knew what they meant, but he was just to report this matter to the company immediately and gain higher authority.
Although the people who can come are the person in charge of marketing, they are not the real top decision-makers after all, so before they come, they will hold an analysis meeting to analyze how much advertising fees the broadcast comedians will bring to them, and then set a bidding limit based on this advertising fee, which means that when the price reaches the price, you can't increase the price.
But the situation is different now. They never expected that advertisers were so optimistic about comedians, spent so much money to bid for auction, and even sold a record-breaking sky-high price!
Naturally, it also indirectly confirms the market recognition of comedians.
In this way, they may have such recognition when they engage in advertising and investment in the future.
What's more, everyone who can come naturally wants to buy the copyright. If someone gets a higher price and they can't continue to bid due to permission issues, it would be a big loss.
Qian Zhiwei naturally was willing to prejudice about their request and agreed to suspend it for half an hour.
At this time, the news of the comedian supplementary bidding meeting had been spread through different channels, because the news was too amazing, so it almost exploded!
Not long after, many media received the news, so some reporters conducted further consultations with Jiangnan Satellite TV through their own methods.
Although the main persons such as Qian Zhiwei, Director of the Advertising Center, Lin Youtong, Director of the TV Production Center, Fan Changming, Lu Jinshan, and Zhou Xing are all attending the online copyright bidding meeting, it does not prevent these reporters from understanding the information.
Before the bidding meeting was held today, Zhou Xing and the others had predicted that today's bidding meeting would definitely be good, so they had already told the staff below that if there was any consultation from the reporter, they would tell the truth.
So, these reporters all got first-hand news to confirm the authenticity of this sky-high advertising fee!
After real confirmation, they were also shocked.
A new program that only broadcasts one episode is a completely domestic and creative new program. In the previous bidding, five advertisements, including the naming fee, were sold for nearly 190 million. Now, there are only two second-level and two third-level advertising spaces, but more than 300 million!
The most important thing is that it also breaks the record of advertising at the same level of domestic variety shows!
Even if the ratings of the first episode and the replay indicate a pleasant future, it is not so exaggerated, right?
Could it be that domestic advertisers have too much money and have nowhere to spend it?
Indeed, domestic advertisers do have too much money and have no place to spend, mainly because they don’t have good places to spend!
The reason is that there are too few good programs, and there are only a few popular programs in China that can beat 2 views, but there are so many companies. With more monks and less porridge, can the prices not soar?
On the other side, for a variety show with a rating of less than 1.5 or even 1, the regular naming fee cannot be sold, and even if it is sold, it will be a friendly price.
This is how to hold on to death, how to starve, how to starve, and the polarization is very serious!
Of course, we can't blame those companies. After all, everyone wants to invest in good programs to attract attention. If your program is not good and the ratings are not good, who can you blame?
After the media obtained the accurate numbers and the list of winning companies, some immediately wrote a message, while others contacted the four winning companies for further interviews.
These companies buy advertising spaces for promotional purposes, so when faced with reporters, they naturally know everything. Some companies even take the initiative to contact the media and feedback the news of winning the bid at a sky-high price to them, just to report more. Even if there are more reporters, the people in their publicity department will accept it with a smile.
All the money is spent, so you will naturally hear a little noise!
As a result, domestic media with slightly influential influence, including self-media, quickly gained first information, and the manuscripts also launched the news at the fastest speed, and then further reports to convey this shocking news to the public.
"The Comedy's Second Bidding is a Great Harvest, Special Sponsorship and Designated Products Receive Sky-Price Advertising Fees!"
"Domestic variety show advertising fee hits a new high, comedians have attracted 320 million yuan in two advertisements!"
"Miseto invests 114 million in comedians, breaking a new record for special sponsorship in China!"
"The Comedy's second bidding counterattack, and the two special sponsors both exceeded 100 million!"
"Supai Automobile has a sky-high advertising fee of 108 million yuan, helping comedians reach the peak of domestic variety shows!"
...
Such advertisements appeared on the headlines of major news media clients before the whole nation could react, shocking countless people’s attention!
"I'm going, the comedian is so fierce, and one special sponsorship has exceeded 100 million?"
"It's a big loss. If the comedians didn't sell those advertisements at the beginning, they would definitely make a lot of money now!"
"Nongfu Spring really got a big advantage. It took 62 million yuan to get the exclusive naming rights. Poor Miseido and Supai Automobile spent more than 100 million yuan to just sponsor it. It's so sad..."
"I heard that Jinli Sports and Roland Home Textiles also want to re-bid, but Zhou Xing just refused. I guess both of them are crying in the toilet now..."
"I deserve it. Who made them go back on their word? They obviously bid, but they were so crazy and quit. Now, I don't even give me the chance to get back on the car. I'm still Zhou Xing's domineering aura, and I admire him!"
"If the exclusive naming rights were not sold at the beginning, the bidding today would probably be a sky-high price, which would definitely be no less than the 180 million yuan of the brothers."
"Tsk, the brothers' group's original title was only about 100 million. Look, the two special sponsors of comedians are higher than them. If I ask, comedians can still exceed 200 million if they bid for the title right!"
"Good, these companies are so rich. If you can give me one tenth, no, one percent I will wake up in my dreams..."
While the news was overwhelmingly reporting this amazing news, in the small conference room of Jiangnan Satellite TV Advertising Center, the bidding for major video websites has reached a white-hot stage:
"Eighty-seven million!"
"Ninety million!"
"Ninety-one million!"
...
This bidding is based on the rules mentioned by Zhou Xing and Lu Jinshan before. The base price is based on 70 million yuan, and the price increase shall not be less than one million yuan each time.
Before, Lu Jinshan thought it was a bit high, but now, Lu Jinshan has no such idea. Instead, he feels that Zhou Xing is more visionary. If he was moved by the highest one of the five video websites, the 56 million highest signing contract, and would not have the current situation.
The two bidding meetings today are simply too exciting!
From the start of the program, to the popularity of the ratings and the more explosive ratings of the replay, as well as the huge gains of today's bidding, and the record-breaking success, Lu Jinshan has been surging and rippling.
Now, listening to the price continue to rise, closer to 100 million, and they are almost happy without stopping.
Not only Lu Jinshan, Fan Changming, Qian Zhiwei, and Lin Youtong were also very happy. If they hadn't been sitting on the stage, their mouths would have been grinning in their ears at this moment.
One word: cool!
Two words: Very cool!
...
Ten words: It’s very and very cool!
Chapter completed!