Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 562 Confidence and gambling!

After a long time, it turned out that the reason for the high closing rate yesterday was so high that users didn't believe it, so they all tried it curiously, which caused most of the closing rates!

Because of this result, everyone has an illusion that users will definitely choose to close the free option when they see it!

But at that time, no one had any specific understanding of why the user closed it. It was just a preconceived idea, because it was an advertisement, did it still require a reason to close it?

So, everyone got into this misunderstanding, thinking that there is no need to think about it later, as long as you dare to continue to open for free, the user will still be closed.

If you hadn't seen the user's message, Wang Jin might not have figured it out yet.

"This is OK?" Zhu Qiang was so amused and crying.

But Wang Jin shook his head and said solemnly: "From this point, we can see that Zhou Xing's understanding of human psychology has reached the extreme."

Zhu Qiang was stunned, then thought that it was indeed the case, nodded and sighed:

"Yes, from the user's psychology to our psychology, Zhou Xing can be said to have a complete plan. How did such a wise and demonic brain grow?"

Wang Jin patted his shoulder and smiled and said, "Although I am envious, this is impossible. What we have to do is to be attentive. Isn't that saying that? Three cobblers can still beat Zhuge Liang. As long as everyone in the team can be attentive, they may not be like Zhou Xing. Thinking of all aspects is because to put it bluntly, it is the normal reaction of ordinary people. Besides, if one of us could think about understanding the feedback from users, we would not have thought of this, and it would be even more impossible for Nongfu Spring to take advantage of this loophole."

"It's true, Mr. Wang, I've been taught." Zhu Qiang said hurriedly.

Wang Jin stood up and stretched: "Okay, I'm back, you go back and rest too. Finally, you can sleep peacefully. If you don't figure it out, you really can't sleep tonight."

Wang Jin could sleep soundly, but Zuo Xin was not treated so well. He basically didn't fall asleep all night, and his mind was covered in mud.

Early the next morning, Zuo Xin opened his eyes, but strangely, although he actually fell asleep for less than two hours last night, he was not sleepy in the morning.

Seeing that the time was almost over, Zuo Xin did not go to the company and drove the car to Wu Tiantang's house. On the one hand, he reported it, and on the other hand, he had breakfast.

When Wu Tiantang heard his own advertisements hit the top viewing rate on Youkan last night, he was also shocked.

After a while, Wu Tian laughed and sighed: "After all, he did it. Zhou Xing really can't be treated with common sense. He is simply a monster."

Zuo Xin also smiled bitterly: "He has finished it and has achieved the effect, but I thought about it all night but still couldn't figure it out."

Wu Tiantang pointed at him: "You are just arrogant and arrogant. In the past, I thought that my peers were not as good as you. Now, I know that one mountain is even higher than another."

Zuo Xin nodded and said, "I was convinced by Zhou Xing's education. This guy really doesn't understand how his brain grows. The key is that he is several years younger than me."

Wu Tiantang said funnyly: "Is there any problem with this? The world is so big, there are always some people who are as wise as demons, which is not surprising at all."

Seeing Zuo Xin still frowned, Wu Tiantang smiled and said, "Why do you think so much? Since you are confused, just call him directly. Wouldn't you know everything?"

Zuo Xin nodded, and saw that it was almost eight o'clock, so he called Zhou Xing.

This time, Zhou Xing’s phone call was opened.

After receiving the call, Zhou Xing couldn't help laughing when he heard what Zuo Xin said: "What's wrong with this? It's normal. The main reason is that you don't regard yourself as an ordinary user, so you will have this kind of confusion."

"Is that true?" Zuo Xin said blankly.

"Of course, if you don't believe it, go and check out the playback page of the second issue and look at the user comments, and you should be able to give you the answer." Zhou Xing said.

After hanging up the phone, Wu Tiantang asked, "What do you say?"

Zuo Xin said Zhou Xing's words, Wu Tiantang was stunned, as if he didn't expect Zhou Xing to answer this, but in a blink of an eye, he couldn't help but say angrily:

"What do you think I'm doing? Now open the Youkan page and read the comments?"

"Oh!" Zuo Xin came to his senses.

I opened the Youkan client on my phone with skepticism, and there was no need to search at all. The comedian just hung it on the main cover of the homepage and went in at a glance.

Zuo Xin pulled it down and after looking for a while, he found clues like Wang Jin and the others.

"So that's how it is..." After finding the answer he wanted, Zuo Xin couldn't laugh or cry.

Then Zuo Xin transferred it to Wu Tiantang, and Wu Tiantang probably understood it.

"This Zhou Xing... is indeed a skill, and he used the most simple truth to trick a group of business elites. He really has his own."

As he said that, Wu Tiantang looked at Zuo Xin and pointed to his head: "Thinking, this is the way to think about problems. Sometimes when you change the direction, you may suddenly become clear."

After this incident, Zuo Xin and Wu Tiantang did teach him a lesson, including Wang Jin and others.

In the past, except for public service advertisements, all advertisements were forced. In front of the most popular programs and the hottest dramas, advertisements were interspersed in the middle. If the TV station was not worried about users' disgust, it would eventually affect the ratings, they would probably accept many advertisements.

But at the same time, the audience does hate advertisements. If the program is acceptable between the program, the most unacceptable thing is the program, which is interspersed with advertisements between episodes.

Therefore, now both TV stations and video websites are looking for a balance point, a balance point where a user can accept advertising, but will not cause too much rebound, but never thought that these two aspects can coexist harmoniously.

Of course, only Stephen Chow has done so far. Not only is the audience not disgusted, but there is even a situation of praise.

"The thoughtful free-to-close design is the key to being so beautiful, it really returns to the essence of the advertisement, rather than just praise it!"

This voice may best explain the success of Nongfu Spring advertising.

But this kind of action is a very incredible phenomenon in the eyes of any media industry. Nongfu Spring has the courage, but who has such great courage when it comes to other companies?

The reason why Zhou Xing can do it is also because he has witnessed that miracle, otherwise he would not have the confidence.

Being fully confident is called confidence, otherwise... that is a gambling!

Wu Tiantang and the others may accept it if they fail once or twice. A little more, I'm afraid they won't believe Zhou Xing anymore. For gambling, it's impossible to win every time.
Chapter completed!
Prev Index    Favorite Next