"From the big data, we can see that over time, Zhou Zongyuan's video subscriptions account for a total subscription, from 600,000 at the beginning, accounting for 10% of the total subscriptions 6 million to 1.5 million, accounting for 15% of the total subscriptions 10 million... and now 6.3 million, accounting for 10% of the total subscriptions."

In the conference room, Zhang Yang put the website backend data on the screen through a projector so that everyone attending the conference could see it.

At the same time, Zhang Yang pointed at the laser pointer in his hand and said, and the data percentage came out without any pauses, as if he had a calculator in his mind.

If the previous one is easy to calculate, but the last few, those who have not learned mental arithmetic will definitely not be able to calculate them all at once.

After a pause, Zhang Yang continued:

"Not only Mr. Zhou, but also Mr. Guo. From the beginning, 300,000, accounting for 5% of the total subscriptions 6 million, it has also increased to 2.3 million now, accounting for 8.5% of the total subscriptions 2,700."

Zhang Yang said: "I don't deny that Mr. Zhou and Mr. Guo's works are better than others, nor do I deny that they are more exquisite than other actors. But in terms of differences, the biggest difference between the two bosses and other actors is the star level, that is, the appeal."

As he said that, Zhang Yang changed the page, looked at the pages of Zhou Xing and Guo Chao one after another, and said: "It can also be seen from the click-through rate that is several times the gap with other actors' videos."

Speaking of this, Zhang Yang smiled and said, "I guess everyone should know what I am going to say. Yes, right, what I want to say is appeal, and appeal is actually an extension of the brand. Just like everyone knows now, Mr. Zhou's works are of guaranteed quality and the level is as high as ever. This is the label on him. I have been thinking these days, if... our website also has such a label, what does it mean to users?"

"A brand is not big and complete, not everything needs high-end quality, but has a focus, so that as long as you mention a certain category of products, you can immediately think of a certain brand. This is the brand."

"Now we have bought tens of thousands of videos from various video websites to recharge them into the video library. Although they are not as good as those video websites that have been developing for more than ten years, they are still considered to cover all types. However, in the days when they were online, if they did not have Mr. Zhou's Weibo, they would not have been so popular."

"But this time it's different. After our small-scale promotion, after the video was launched, it immediately received widespread attention and subscription. After all, it was the brand of the Laughing Factory that has penetrated into the psychology of fans."

"Don't look at the cheapness of this dollar, but in fact, every company has gone through a difficult time from free to charge, from 0 to 1 yuan, so we can slowly open the user's wallet, but we can achieve it overnight because we are precise in positioning and open up the market with the laughter factory programs."

Zhang Yang smiled and said, "So, based on these data and current analysis, I feel that we should focus on self-made dramas, especially self-made comedy, so that users can settle down instead of trying it out. When the user scale further expands, opens up and becomes the norm, and after use becomes a habit, then extends to other types."

Zhou Xing, Guo Chao, the management of Vision.com, and Peng Hui from Xilian Entertainment all applauded.

Zhang Yang bowed slightly to express his gratitude.

Those attending the conference this time were Vision.com and Xilian Entertainment. The former is responsible for the platform and the latter is responsible for the content. As for another channel of content, the Laughing Factory, Guo Chao is basically responsible for it.

Zhou Xing smiled and said, "It's right."

As he said that, Zhou Xing stood up: "I want to interrupt after saying this."

When everyone heard Zhou Xing's words, they looked at him, and Zhou Xing pointed at Zhang Yang and said:

"Zhang Yang's words just now are reasonable and thought-provoking. When you yell at the beginning, it is not only a warning to me, but also to everyone!"

Zhou Xing said in a deep voice: "This success can only mean the first step is right, but everyone must not be proud, and they must not be complacent, because the current Vision Network is a taste of the new things for users, just as Zhang Yang described. On the one hand, the time is too short, and on the other hand, the content is too little, so it is impossible for users to form a habit of using, let alone settle down."

As he said that, Zhou Xing looked around and said, "Next, only by accurately positioning, establishing a good brand image, continuing to launch more good works, constantly improving the points system and doing it with care can we retain them and allow users to form usage habits. Only then can we say that our hearts will be a little more at ease."

After saying that, Zhou Xing made a gesture to Zhang Yang and said, "You keep going."

Zhang Yang nodded and said, "I just said one of the first things about the content, that is positioning, and one more thing is quality."

Zhang Yang said: "Through this popularity, we can also draw a conclusion that the early stage is based on brand and appeal, and the subsequent fermentation is to achieve greater diffusion through the quality of the works and reputation."

"There is an old saying in China that there is no need for more essence. This sentence is used in ancient times to recruit soldiers, marching and fighting, or modern products, recruiting personnel, and even interpersonal relationships, which are all famous sayings."

"For a long time, video websites have been going long and full, and want to squeeze out other websites, but in fact, the store is too big, which is actually a burden for them. As far as I know, most video websites are now due to losses, and they still have huge losses."

As he said that, he raised his hand and a form appeared on the screen.

"This is the data I obtained through the annual reports of Youkan.com, Qianxun Video, Qianlang Video, Bokan.com, and Orange Red Times."

These websites were listed on the same list a few years ago, so the annual reports naturally need to be made public, so Zhang Yang does not need to do anything to steal them.

Zhang Yang said: "From this data, Youkan.com's revenue in 2016 was 12.3 billion, the first in the industry, but its expenditure was also amazing, reaching 14.6 billion and a loss of 2.3 billion. This proportion has increased by a certain extent compared with 2015. Other websites such as Qianxun Video are also similar, but because of Qianxun, Qianlang can divert traffic through other channels and share the revenue of the overall platform, so its revenue is lower, but the loss is also much lower."

"But no matter what, they are in a loss state, and this situation will last for a long time, and it is even difficult to turn over.

Why is this? It’s a copyright dispute!

In order to win over users, we must keep buying copyrights, especially popular ones. For example, in the first half of the year, in order to win our "Comedy League", Youkan.com, Qianxun Video and Qianlang Video all raised the price to over 100 million yuan. Even though they had no confidence to make a profit at the time, they had to do it for their status, for users and traffic, even if they lost money."
Chapter completed!