Chapter 947 It's going to be hot!
"How is the ratings of the fifth episode?" When the assistant came in, Bao Hongyan, director of the Film and Television Copyright Department of Xiangnan Satellite TV, asked quickly.
The assistant looked happy: "Average ratings are 1.28!"
Bao Hongyan's eyes lit up immediately, and then he let out a heavy breath. Obviously, he was not at ease in the forty-five minutes that had just been broadcast.
Indeed, although he knew that "Wulin Wai Chuan" was popular today, he was still not sure before the data came out.
And this 1.28 is still the average viewership, which is not the peak viewership. Bao Hongyan asked: "What is the peak viewership?"
The assistant hurriedly said: "The peak viewership occurred at the end and reached 1.37!"
Bao Hongyan's eyes lit up and he was surprised.
Although this is just a peak viewing rate, with this foundation, you can imagine what level the next sixth episode can reach, and the average viewing rate will definitely exceed 1.4, because this peak viewing rate will be the starting viewing rate of the sixth episode at the end of the fifth episode!
In this way, Xiangnan TV and Zhou Xing set a base of 1.3, which took only five days to reach the base, but in fact only six episodes were played.
Although Xiangnan TV has to pay more than the original base, compared with the profit, they would rather pay more than spend half of the money. By the end, the average ratings were less than 1.
It seems that the short-term benefits have not had much impact, and they even made a lot of money. However, Xiangnan Satellite TV is a TV station and is not a one-time deal. They will continue to operate in the future. If the results are not good this time, it will inevitably affect future advertising investment.
Although a TV series has poor ratings and will not have smashed the golden signboard of Xiangnan Satellite TV, the impact will definitely be.
And the biggest influence is Bao Hongyan. If the ratings are right, the average ratings in the end can reach 1%, and he will be safe and sound. If it is less than 1%, he will be scolded at the least, and punished at the worst, which will affect his impression in the minds of the leader.
It is precisely because of this that Bao Hongyan is so concerned about today's ratings. He didn't leave after get off work in the evening. He pulled his assistant to work overtime in the office just to understand the timely ratings as soon as possible.
Not only Bao Hongyan, but also many people from Xiangnan TV TV drama broadcasting center and advertising department, as well. They all prosper and lose. This time, "Wulin Wai Chuan" was at a bottom in the early stage, which made them worry. This time, they finally had the opportunity to turn the tables, so of course they couldn't wait to know the situation.
This is true for Xiangnan Satellite TV, not to mention Jiangnan Satellite TV and Donghai Satellite TV. Many people did not leave just to watch the ratings in time.
"Boss, come out, come out!" the assistant shouted and ran in.
Li Hongbin, director of Jiangnan Satellite TV's film and television copyright department, frowned and said, "No one is in a good state!"
The assistant froze and scratched his head awkwardly. At this time, Li Hongbin had no reprimanding look on his face. He was full of expectations and cursed with a smile: "Okay, how many ratings are?"
The assistant laughed, knowing his anxiousness, he didn't dare to keep it in hiding, and quickly said: "The average ratings of the fifth episode are 1.19, and the peak ratings also exceeded 1.2, reaching 1.27!"
Li Hongbin was stunned, then clenched his fists excitedly and said, "Okay! That's great!"
"Haha, I finally have an explanation!" Li Hongbin murmured on his own, his face full of excitement.
Seeing the joy on the leader's face, the assistant sighed. Before, the ratings of 2 had never seen the leader so excited. It is conceivable that he has been under pressure these days. After all, it has been played for three days, and the average ratings have only reached 0.85. It is not an exaggeration to describe it as a terrible sight.
Now it finally reached 1, and broke through 1.1 in one fell swoop, reaching 1.19 and nearly 1.2. It is a great joy!
It is precisely this huge contrast between before and after that that makes it more precious and hard-won.
On Donghai Satellite TV, the average viewership rate of episode 5 also reached 1.08, far exceeding the 0.8 in episode 4. It can be said that it is the largest year-on-year increase among the three companies.
And these are just the fifth episode, and the sixth episode is next. According to the peak of the ratings, the fifth episode is about to end. It can be imagined that this ending peak will be the starting ratings of the sixth episode.
Even if this peak experiences the advertisements that were interspersed between two episodes will lose some viewers, it will not be much reduced, because the popularity has already risen, and there is no too much hot film and television differentiation during the same period, and someone will come back after the advertisement.
Not only that, someone will come if he leaves, and not only will he not decrease, but he will also be bullish all the way.
When the ads were broadcast in the fifth episode ended, the popularity of topics on Weibo had already helped "Wulin Waizhi" to enter the top three, and the topic value is not far from the second.
Generally speaking, the discussion is the peak period after the broadcast, and there is such strength when it is still broadcasting. Obviously, after the end of the sixth episode, there will be a big surge. Not to mention reaching the top, reaching the second place will definitely not run.
As expected, when the sixth episode was broadcast, after the loss during the advertising period returned, Xiangnan Satellite TV's initial viewership rate quickly exceeded 1.3, soaring all the way!
The same situation is also true on Jiangnan TV and Donghai TV. They are refreshing together, making many people happy and are increasingly looking forward to how much "Wulin Wai Chuan" will be improved in the future.
At the same time, the fifth episode of "Wulin Waizai" was also quietly launched on Vision.com, allowing users who had not just found time to watch it to see it immediately, and the click rate also increased rapidly, 100,000, 500,000, and 1 million...
"I am Bao Hongyan, what are the ratings of episode 6?"
Episode 6 just ended, and this time Bao Hongyan couldn't wait for his assistant to ask, so he called the broadcast center in person.
"Uh... Director Bao, this... has just ended. We are still counting the average viewership, but what I can tell you is that the peak viewership has reached 1.61!"
"Really...really?" Bao Hongyan felt his breathing stagnation in an instant, and asked in disbelief.
The staff who answered the phone there was laughing and crying, but the other side was at the same level as the director of the broadcast center. He didn't dare to laugh at him, so he said affirmatively: "Yes, Director Bao, they are all on it, showing it."
Bao Hongyan took a deep breath: "Okay, OK, I understand."
Just as I was about to hang up the phone, I heard the shouting from the other side: "Director Bao wait a moment!"
Bao Hongyan was stunned, even shocked, thinking that he had read it wrong, and his heart suddenly became tight and said, "What...what happened?"
When he was talking, Bao Hongyan didn't even feel it, and his voice was shaking a little.
There was no concern over there, but said excitedly: "Director Bao, the average viewership has come out, 1.49, a big increase, this drama is about to become popular!"
Chapter completed!