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Chapter 969 Ride on the good car of Zhou Xing!

Zhou Xing took them to the hotel and settled them before leaving. The next day, he took them to the set, explained them to them, and helped them get into the show. He stayed there for a long time, and only then did Zhou Xing leave after seeing that they had all the feelings.

It was already the 10th day today, and it was the day when Vision.com publicly convened the advertisement for "Wulin Waizhuan". The invitation was sent out on the morning of the 7th, and received letters of intent from 21 advertisers that day.

The result was already very gratifying, but on the 8th, "Better to Dance" rose again, and the result was a lot more than 8 and 9 days.

As of 12 noon today, Vision Network has received letters of intent from 43 advertisers, which is no less than the advertising investment promotion of big-name video websites such as Youkan.com.

It can be seen that the development of Vision Network has been recognized by them, and we believe that advertising here can be promoted, not meaningless.

Last night, the 19th and 20th episodes of "Wulin Waizai" broadcast by the three satellite TV stations were still far ahead of the scene, with the average viewership rate of episode 20 reached 3.94.

Jiangnan Satellite TV also has 3.21. Compared with before, the increase has slowed down significantly, and the gap with Xiangnan Satellite TV has continued to widen. However, this data was never expected before the broadcast, so I was naturally very happy.

Donghai TV has the lowest, with an average viewership of episode 20 of 2.53. Despite this, it is also a leap compared to the past.

In fact, this is not the highest average viewership in a single episode of "Wulin Waizhi".

Because yesterday was Tuesday, weekdays, and last Saturday night was the highest record so far.

On January 6th that day, although only one episode was broadcast, the 15th episode "Lei Laowu sneaked into the county government office, and Zhangguin Tong got into the horns".

But that day was Saturday. Because of the New Year's Day holiday, I still went to work on Saturday and only had Sunday rest. Naturally, people relaxed on Saturday nights, and more people had time to watch TV for fun.

In this episode, Xiangnan Satellite TV's average viewership ratings exceeded 4, reaching 4.09, Jiangnan Satellite TV 3.31, and Donghai Satellite TV 2.59, which are also higher than the 20th episode.

Therefore, it can be predicted that by this Friday and Saturday, the ratings will definitely increase further.

Of course, based on the average viewing ratings of the first twenty episodes, Xiangnan Satellite TV is now only around 2.7, and Jiangnan Satellite TV and Donghai Satellite TV are even lower.

But according to this trend, it is a foregone conclusion that Xiangnan Satellite TV will break 3 in the future, and there will be at least 3.1 or more. Even the lowest Donghai Satellite TV can reach at least 2.3.

It is definitely the most beneficial to attract investment at this time point. The general trend has been achieved, and there is no need to worry about not being able to shoot high prices. The three major satellite TV stations have to admire Zhou Xing's calmness and even more envious.

Although they are also conducting secondary investment, they can only think of ways in other advertising spaces. The naming must not be moved, and they can only increase the two advertising spaces: special consignment and sponsorship.

Even so, the TV station can only compress other time to supplement it, and cannot damage the duration and number of broadcasts of special advertisements and sponsored advertisements that were filmed and sponsored.

But although I was envious, if I did it again, these TV stations still didn’t have the confidence to learn from Zhou Xing to do so.

Although it seems to be courageous now, I didn’t know that the show would be popular at that time, and I didn’t know what Zhou Xing had to do one after another, which increased the attention. At that time, anyone who watched it thought that Zhou Xing was willful and was just making a fool of himself.

"Because of this, there are many hindsights, and fewer people seize the initiative. Otherwise, success would not be so difficult. Otherwise, if there is such a prophet, wouldn't everyone succeed?"

A deputy director of Donghai TV said regretfully when he met Su Wen, director of the copyright department.

"And now it has greatly exceeded our expectations and has also greatly promoted the investment in the next Golden Theater, and we can meet it."

Hearing this, Su Wen didn't say much.

Even though he has made less money now, he is still successful after all. Moreover, the drama has the strength to exceed 2 on average. It can be considered that he has made great contributions to Donghai Satellite TV. What else is there to be dissatisfied with?

"Yes, I'm blamed for being too greedy." Su Wen said with a smile.

...

On the other hand, because the broadcast of "Wulin Waizai" was a great success, the advertisers who got on the bus in advance were uncontrollably happy.

You should know that if their advertising fees are doubled according to the previous ratings, they are not much more than doubled. Now they have just taken a big advantage!

How can you be unhappy?

Especially the family photo of the blended oil, which was previously spent 9 million to invest in Jiangnan TV's sponsored broadcast. Except for Zhou Xing who said they were like picking up for free, everyone outside said that their brains were stuck in the door - spending so much money to invest in a drama with such a high risk.

Although it is not much compared to those advertisements that cost tens of millions of yuan, the advertising fee of 9 million yuan is also quite large.

You want to add some money to get a title or a special appointment, but you still invest in the lowest-level sponsorship broadcast, which is meaningful?

But now, a slap in the face!

Spend the least money and get the biggest profit. You should know that in the first half of 2017, Xiangnan TV’s idol IP drama "The Love You Want" had an average viewership of 2.42. The sponsored broadcast of that drama launched two advertising spaces, with the lowest one being 21 million.

As of now, the average viewership of the first 20 episodes of "Wulin Waijie" on Jiangnan TV has been 2.3, and there are 60 episodes later, which is no suspense at all.

It means that the same ratings are even higher, and the family photo blending oil costs less than half of the money, which is indeed like what Zhou Xing said - it's like picking up for free!

However, people are always good at forgetting. The previous sarcasm has disappeared now. Instead, they praise the family photo company for having a good vision. In the least, they praise their luck. No one said that they were kicked in the head by a donkey.

Because after this advertisement, the sales of the mixed oil from the Family Picture immediately increased significantly in major cities, and the data were clearly visible.

The marketing director of the Family Portrait who went to bid was also mentioned as the vice president because of this contribution.

The family photo picking up the bargain is just an episode. After all, they only saved more than 10 million, and what the outside advertisers talked about the most was Nongfu Spring!

In the "Wulin Waizhi" of the three satellite TV stations, Nongfu Spring has all advertised, and Donghai TV has even invested in the title. The other two have special contributors and sponsors, and only spent a total of 73 million yuan.

The advertising fee for the "Love You Want" of Xiangnan TV and the title fee for the drama reached a sky-high price - 80 million, the lowest special offer was 42 million, and the lowest sponsored broadcast was 21 million.

In other words, if the cost of that drama is based on the cost of Nongfu Spring, it will cost at least 140 million yuan to get three advertising spaces with this level of viewership.

Although like family photos, Nongfu Spring saves half of the cost, but this half is 70 million. How much mineral water does Nongfu Spring have to sell to earn it back?

What is more envious than this is that Nongfu Spring took the good car Zhou Xing, which is why it has made great strides now... No, it should be a flying development!

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Chapter completed!
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