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Chapter 0139 Give Apple a public image

"For iPo, I don't have any ready-made resources that can provide support, so I'm afraid I can't help it." Tang Huan shook his head and walked into the chairman's office with Markura.

"Then you are modest. Who in Silicon Valley can be more famous than you now? Such a glorious image can just give Apple a public image to promote its listing." Markura looked at Tang Huan, "Unless you already have enough wealth and look down on Apple."

"Am I the kind of person who becomes arrogant after being proud?" Tang Huan quickly waved his hand to clarify.

Just kidding, according to the historical trajectory, after Apple goes public, its stock price will rise to more than $60 in 1983, and only fools will think that they have too much money.

But the problem is that his reputation is real-time with gold coins, and Apple's public image ambassador has always been Jobs. If he steals the limelight from others, he will not be chased and spit on his face. How can he have the time to play such a thankless trick? It is better to stand behind and learn the experience of operating the company to go public.

"Then why should you refuse?" Markura asked in confusion, "You know, you are also a shareholder of Apple."

Tang Huan raised his legs and pondered for a moment, "What Jobs is doing now, this should be his duty. And in my opinion, Jobs's personality is just enough to restrain those cunning securities firms."

"Recently, Jobs has almost devoted all his energy to the Lisa project, and he has been like this since he visited PARC last year." Markura had no choice but to spread her hands.

Tang Huan couldn't help but feel a little overwhelmed. In his eyes, the founders of Apple are currently too self-centered.

Woz has always been obsessed with improving various technical details of Apple's second-generation phones. Especially after Tang Huan added a lot of functions to Apple's second-generation phones through expansion cards, Woz became increasingly unable to extricate himself. A typical hacker who pursues a sense of self-achievement lacks a view of the overall situation.

With Woz's current status, he can completely leave the problems of the branches and branches to his subordinates to deal with, while he himself stands at a higher level and leads the research and development of the next generation of products.

Companies like Microsoft and Oracle were also a core duo composed of a technical elite and a marketing genius in the early stages of their development, and have always cooperated with each other.

But with this convention, there are exceptions to Apple.

Jobs, who was getting farther away from Woz, imposed his will on R&D projects in order to realize his ambition to have his own branded product, delaying the progress of product research and development.

History is the ironic. Winners can dress them up at will, and later generations can also label them according to their own preferences.

From the launch of Appleii in 1977 to the release of Mac in 1984, Apple only launched two new products: Apple's third-generation machine and Lisa computer, which all ended in failure, and Jobs interfered with it.

The chaos he caused made Apple always sway back and forth in both disorder and order.

As for Markura, who is now very rich, this man who is lazy and tired of work troubles. He also values ​​the enjoyment of personal quality of life and is not enthusiastic about the daily management of the company. Otherwise, he would not have called Scott to use his hand to restrain Jobs and Woz.

"I am bluntly speaking, every company has its own style. Zheru is a wolf pack with queue rules, and apples are pirates who are free to show their own pirates. Although the impact of making changes in the public image may not be reflected immediately, it will work when it is the most inconspicuous. To be on the safe side, I suggest that Jobs is the main one and I will be the auxiliary one, so that this is the most appropriate combination."

Markura thought for a moment, and her face showed an appreciation, "Dang, you are the most trustworthy. For the enemy, you will suppress the other party so hard that you can't raise your head; for the partners, you can balance your interests without revealing them. Just follow your suggestions, and you and Jobs are both the public image of Apple preparing for listing."

Obviously, Markura also figured out whoever raised the child is responsible. As the founder, how could he hide behind the scenes and let Tang Huan perform in front of him?

The root cause is that at the beginning, Marcusa's laziness was at the beginning.

"It should be, after all, everyone is in the same trench." Tang Huan waved his hand with a smile.

"Tang, tell me the truth, what is the prospect of Apple's third-generation machine?" Although there were no outsiders in the office, Markura, who had changed the subject, unconsciously lowered her voice, "I need an independent and fair assessment, and it seems that only you can provide it. If the project is not going well, it will inevitably have an adverse impact on this IPo."

Looking at Markura's sincere appearance, Tang Huan was a little hesitant and did not speak immediately.

He and Jobs have gradually formed a tacit understanding. If you don’t point fingers at Apple, don’t complain to each other.

But to be honest, Apple's third-generation machine is not liked by Tang Huan. Although it can directly process uppercase and uppercase letters, display more characters on the screen, and has many other functions, Tang Huan has already realized these features through an expansion card on Appleii, and there is inevitably suspicion of competing with each other.

For example, in hardware, Apple's third-generation machine, like Appleii, uses an 8-bit CPO of the same instruction set, and then adds various circuits to the motherboard to provide various expansion cards developed by Zheru for Appleii, and then targets target users as commercial users. The planned price of US$3,500 is higher than that of Appleii, which is the original Zheru expansion card profit.

Whether intentionally or unintentionally, it is objectively the situation where apples and philosophers compete for food.

It has to be said that the relationships in the shopping mall are too complicated, and even alliance partners have problems with dominant competition.

Although Tang Huan understands these twists and turns, he cannot tolerate them.

I also have hundreds of brothers who want to eat and drink. Why should I give up the profits? You have to develop a personal computer with a 16-bit CPU architecture with brand new features. I can also convince you, but I want to rely on a doctrine of the mean to grab food. Go dreaming.

Especially a recent report from a group report on the development of office software for Apple's third-generation machine has made Tang Huan unable to bear it.

In order to clarify the level of the product in the market and ensure profits, the original design of Apple's third-generation machine is artificially limited, thus adding a huge amount of workload to Zheru's development.

Of course, under the general trend of the alliance between Apple and Zheru, these frictions are all small contradictions, and there is no need to get it on the table to ruin the interest. But it is impossible to show Tang Huan's enthusiasm for Apple's third-generation phone.

But what Mackula said makes sense. Apple's third-generation machine is too ugly and may really affect the listing of the stock.

"No product design cannot be perfect, and Apple's third-generation machine is no exception." Tang Huan spoke slowly. "Compared with the number of circuits on the motherboard, its mainframe space is too narrow and there is no cooling fan installed. In addition, the immature "thin wire" wiring technology is used. If the computer runs for a long time, the heat accumulated in it is likely to cause various troubles."

Tang Huan shrugged, "This problem can be confirmed by testing now. I can't make arbitrary statements about how much impact it has. So my suggestion is to make resource reserves for after-sales service in advance. If there is any problem, solve it as soon as possible to avoid affecting Apple's credibility."

"Oh. Jobs is really harmful. He was struggling with Apple's third-generation machine project, but in the end he left the blame." Markura sighed helplessly.

It's a coincidence. Markura just finished complaining that the next victim in time and space, Jeff Ruskin, who was snatched from the Mac project team by Jobs, is here.

Of course, he is still the project leader of Macintosh, that is, Macintosh.

Ruskin can be called a wonderful person. He is sometimes humorous and naughty, sometimes dull and dull.

After getting tired of teaching in his early years, he rented a hot air balloon, flew over the principal's house, and shouted out his decision to resign.

This person has a lot of experience, has studied computer science, taught music and visual arts, managed an indoor opera house, and organized street theaters.

In 1976, Jobs asked someone to write the operating manual for Appleii and contacted Ruskin, who already owned a small consulting company at the time.

After coming to Jobs' garage and seeing Woz working hard on the workbench, Ruskin was persuaded by Jobs to accept the work of compiling operating manuals for them for $50.

Later, Ruskin became a full-time manager of Apple's publishing department and became a member of Apple.

When Ruskin finished his doctoral thesis at the University of California, San Diego in 1967, he proposed that computers should have graphical interfaces, rather than text-based interfaces, which is why he repeatedly suggested that Jobs visit parc.

Making a cheap $1,000 computer for the public was a dream of Ruskin, who convinced Mackura in 1979 to become the head of the Mac project.

But Ruskin is not as good as Tang Huan. Currently, there are only four people in this R&D team, and its company status and R&D progress can be imagined.

Every time R&D resources are exhausted and the project team is in danger of disbanding, Raskin will run to Mackura to pretend to be pitiful, and Mackura will be kind-hearted.

This time, this guy came here for the same purpose, and Markura also supported him.

Tang Huan saw that Markura, who worked at Fairchild Semiconductor and Intel, still attaches great importance to technology research and development. Of course, it is not ruled out that he has a lucky heart, hoping that this small project team can escape Jobs' eyes and finally succeed, thus providing multiple support points for Apple's performance.

Ruskin left with satisfaction, and the Apple director Robert ran over again, and said to Tang Huan with a hypocritical smile on his face: "Recently I am expanding more game support for the Appleii platform. Are you an expert in this field? Let's make an appointment to give me some advice?"

I'm crazy about having sex with you, and I want to make a fuck by games. Tang Huan really wants to pick up the coffee cup in front of me and smash it over. However, he suddenly had an idea and spoke with a full face, "The third generation Apple phone is about to be developed, but in terms of hardware characteristics, it is better than Appleii. Why do you always keep staring at the old platform?"
Chapter completed!
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