In the craze for Hollywood blockbuster video adaptation, Ea took the lead and won "007" from the relationship company Lianmei, while Parkerbrothers won "Star Wars". Another electronic game giant, Atari, was naturally not willing to fall behind and won "Raiders of the Lost Ark".

It has to be said that compared with EA and Lianmei, Atari and Warner still have a lot of gap in resource integration.

But that belongs to the advanced management field. Anyway, the market is very good now. As long as the game can be made, there is no need to worry about sales. Atari made a lot of money in the game "Raiders of the Lost Ark".

But Warner CEO Steve Ross, who looked at the report, did not look smiling. Some of Gain Atari CEO Ray Cassa's actions made him feel unhappy.

The game "Raiders of the Lost Ark" was produced by Atari. The version that supports the Atari 2600 platform is released openly by itself. The version that supports the Xiaobawang game console platform was commissioned to be released by a subsidiary. As a result, the version of the Xiaobawang game console platform earned more than the version of the Atari 2600 platform.

After all, Atari is different from those third-party game developers. It has its own gaming hardware platform Atari 2600. But Kasa is so rebellious that she has a big brainstorm, and the effect is excellent, and she can't even speak even if she wants to blame her.

Of course, Lei Casa, a senior working man, could have the idea of ​​"just make money", but Steve Ross, as the boss, had other ideas. Now Tang Huan is not an ordinary heart disease.

Especially recently, the founding team of Orion Productions re-entered Lianmi's arms, who made a strong move and competed for copyright for several of his new favorite movies.

Originally, Orion Production Company was just a little talent in film production. Since it was up to itself to handle the distribution process, Warner really took a lot of advantages, which was in line with the practice of big fish eating small fish in Hollywood capital operation.

But unexpectedly, Orion Production changed its business so quickly. And it was still joining Warner's old rival, which made me feel ashamed of this former collaborator.

Originally, Steve Ross planned to sneer and watch coldly, but for the copyright of those movies, United States dragged Warner to court, which really made him unable to bear it.

In Steve Rose's opinion, Tang Huan was clearly demonstrating to him. He could no longer remember when he had formed a bond with the young rich man.

But this is no longer worth exploring. The reality is that both sides are becoming increasingly inconsistent.

Ray Cassa, who was sitting opposite to report his work, was complacent about his god in the "Raiders of the Lost Ark" video game project. But Steve Ross felt very uncomfortable when he looked at the figure representing sales on the report.

"Don't you think that Atari secretly develops a game for EA's Little Ba Wang game console platform is a kind of enemy behavior?" Steve Ross asked lightly.

"Of course, we can't think so. This idea is completely ignoring the current market structure." Lei Kassa shrugged disapprovingly, "Little Bawang game consoles are already the only one and cannot be shaken. This is the consensus in the industry. However, God may not be able to see this phenomenon of eating alone, so it ended up with the same fate as Atari 2600. The originally private hardware platform has become a public platform, and anyone can make money in this environment. In fact, ea is equivalent to being cut every day, but it has no effective response."

Hearing these words, Steve Rose did not feel comfortable, but asked back, "As you said, ea is also developing a game for the Atari 2600 platform?"

"This..." Ray Kasa showed an embarrassing look on her face, "It seems that there is no, the direction of EA's expansion game platform is personal computers."

"Then why should we choose the opponent's platform? Atari has been launching its own personal computer for a long time?" A hint of obvious dissatisfaction began to appear in Steve Rose's tone.

Faced with the blame, Ray Cassa complained deeply. You, a big boss who is only willing to sit in a luxurious office in New York, knows the turbulence of Silicon Valley.

Although Ray Cassa felt that Warner's senior executives in New York in the east and remotely command Atari in the western Silicon Valley was becoming increasingly terrible, but he was unable to fight and could only compromise and could only explain it in a full manner.

"The share of Atari 400/800 series personal computers in the personal computer market is far from comparable to the share of Atari 2600 in the home TV game console market. Moreover, the market structure is now also clear. Tang Huan's Fangyuan Computer ranks first, ibm's ibm-pc ranked second, and the camps down are Apple, Kang Maoda and others. Ea actually has a natural advantage in developing game platforms in this field."

Steve Rose was impatient and waved his hand and asked, "Don't always mention others' things to me. I want to know what you plan to do in terms of market share."

"The new TV game console platform Atari 5200 will be launched on the market soon, and it will become the successor of Atari 2600." Ray Casa, who was a little unconfident, glanced at the boss and continued: "In addition, it is also talking about a cooperation. Nintendo Japan has developed a new TV game console. They want to find an agent partner in the US market. I think the prospects are good."

Steve Ross is a hero who has been in the mall for decades, with a sharp look. He immediately grasped the abnormality of the subordinate in front of him, and immediately frowned and looked at the other party, "What do you want to pull the Japanese in? What I want is our own TV game console. Do you think the profit margin advantage of Atari 2600 is not worth inheriting?"

Ray Casa was so pressured by Steve Ross' aggressive momentum that he felt sweaty on his forehead, but he didn't dare to say it explicitly that he wanted to act as a Nintendo game console because he was not very sure about the prospects of Atari 5200, so he planned to find a spare tire.

Like the gap between Warner's senior management and Atari, there has always been a gap between the management and marketing teams and technical departments led by Atari. These elites who graduated from business schools seem to be somewhat dissatisfied with the Silicon Valley environment, which has caused Atari's subsequent product development to be in an embarrassing state of only listening to the wind and not seeing the rain, while resource consumption is not small.

Take the relationship between the Atari 400/800 series personal computers and the Atari 5200, it is a confusing account.

Although Atari 2600 is very successful in the market, it is the first generation of products after all. Its R&D team cannot be like Tang Huan, directly condescendingly and looking at the overall situation to come up with a package of nearly perfect solutions.

Therefore, Atari 2600 has many technical shortcomings. For example, only 128 bytes of memory is an increasingly serious criticism.

In this case, the technical team began to develop the next generation of models to solve all the found defects.

However, the Atari 2600 project cost Warner $100 million. After driving Bushnell away, Ray Cassa took office. The first task is to turn Atari 2600 into US dollars as soon as possible. Atari's company's business focus immediately shifted from focusing on technology to focusing on marketing, which caused the technical department to continue to leave.

The project of the next generation model of Atari 2600 is obviously no longer able to maintain it under the original name, so it became the Atari 400/800 series personal computer.

However, since the project was launched, it aimed at home gaming consoles. Therefore, there were more radiation-proof designs on the circuit board, resulting in unnecessary increase in costs, which resulted in a lack of excuses in the highly competitive personal computer market.

Now Atari is going to turn the Atari 400/800 series personal computer back to the Atari 5200 game console, and go back to the origin, and there are more problems here.

Lei Kassa, who is technically a layman, has no choice but to do so. The pressure from all aspects has made him choose this solution to get on the shelves.

But Ray Casa is also a veteran and experienced corporate executive. He naturally has to prepare a way out for himself. Just then Nintendo took the initiative to come up and started negotiations.

But unexpectedly, Steve Rose didn't rub the sand in his eyes, and noticed that Ray Cassa's business opportunism tended to completely lose control of the game console.

"Of course, it needs to be inherited. The game console platform is better. This is proven by experience." Lei Kasa quickly thought of the excuse of excuse, "but the technological changes in Silicon Valley are changing with each passing day, and the market does not wait for anyone. We need to find a suitable compromise between technology and market, strive for a breather, and then finish our efforts and give our opponent a fatal blow."

Not to mention, Ray Casa was in a hurry and the imprudent words he had come up with really listened to Steve Rose's ears, so that his expression was eased.

At this time, the assistant sent a folder to report that the media's reports on Tang Huan's recent updates had been collected here.

Steve Ross opened the document and the first report he saw was that Tang Huan returned to New York, USA, and the EA stock price officially entered the $70 era, and the entire market value exceeded $10 billion. Wall Street paid tribute to the international humanitarianism of this young billionaire who had a net worth of $3.5 billion by owning EA shares.

Seeing such a stingy flattery, Steve Rose was as disgusting as if he had eaten a fly. The stock price of Warner, which he had worked hard to manage, finally reached more than $60, but ea's raw melon seeds actually staggered to the 70-dollar stairs.

He pulled out the newspaper and slapped it on the table, and said sourly: "These guys on Wall Street are becoming more and more hypocritical. They always find all kinds of concealment words to cover up their greed."

Ray Cassa, who has read these reports on the plane, echoed: "It is true. Wall Street is just about its strength and its hell of humanitarianism. Now ea is not a simple electronic game company. In the past two years, it has acquired a large number of affiliated industrial companies, and even invested in real estate, and all of them are managed under the name of Yanle Entertainment Group, forming a strong backing, and its ability to resist industry risks is not ordinary. "

Speaking of this, Ray Casa recalled, "I remember that in the first quarterly report released by ea this year, the share of Latin America was clearly mentioned for the first time. Recently, Tang Huan suddenly went to the Horse Island for some reason, and didn't know what to do. He was touted by the media there as a friend of Latin America. Obviously, this is good news for ea to expand its global market share. Wall Street must have anticipated this."

"Tang Huan, a speculator, is really willing to go out. I have to say that he was in danger this time and received the corresponding reward." Steve Ross, who was afraid in his tone, kept throwing the newspaper he had read onto the table.

Ray Cassa glanced a few times and saw some large pictures. It showed Tang Huan, who was hanging his injured arm around his neck with a bandage, and took a photo with the warm greetings of UN Secretary General Perez Dequeliare, Presidential Envoy US Secretary of State geeprattshultz - George Platts Schultz and others.

"However, young people are young people. They went to the Horse Island where birds do not shit, and when they came back, they became impatient and sing." Steve Ross snorted, threw out the last newspaper he had read, and then leaned on the back of the sofa and began to think.

Ray Casa glanced a few more times and saw some reports on the entertainment page, saying that in order to welcome Tang Huan's safe return, his friends in the entertainment industry spontaneously held a condolence dinner and watched the preview of Spielberg's latest movie "e.t. Alien".

The famous girl model Brooke Xiaosi, the new singer Madonna who won the top eight top 200 albums in the US Billboard, and other popular female artists. They all kissed Tang Huan intimately, making all the viewers who saw this scene couldn't help but think a lot.

"It's great to be rich, it's great to be young, it's good to be rich and young, it's good to be rich and young." Lei Kassa muttered in secret envy.

"It seems that the movie "e.t. Alien" will have an extraordinary performance this year." After talking to himself, Steve Rose turned his eyes to Ray Casar, "Ea did not make any noise. When will the video game adapted from this movie be launched on the market?"

"How could ea miss the movies invested by Tang Huan? They have been circling for $30 million, but ea seems to be too focused on the development of personal computer game platforms, which has led to the delay in launching this project." Lei Kasa endured the urge to roll his eyes at this idiot question and answered patiently.

"I've been circling for $30 million? What does this mean?" Steve Rose asked with a brow raised.

"When Tang Huan invested in "E.t. Alien", he set up a video game license at a lower price. It seemed that in order to appease Spielberg, Tang Huan hypocritically made an agreement that if a third party is willing to pay a price of $30 million, then Spielberg has the right to decide at his own discretion."

Speaking of this, Ray Kasa snorted mockingly, "The price of $30 million is almost three times the investment in the movie "E.t. Alien". How could anyone be willing to pay such a high price? Tang Huan's abacus is really too good."

"So that's what $30 million is." Steve Ross nodded playfully, "Does Tang Huan really think that he can rest assured that such restrictions?"

"Even if this is a loophole, no one is willing to take advantage of it." Lei Kassa shook his head with a chuckle.

"That may not be. What do you think is that let Atari develop the video game "e.t. Alien"?" Steve Rose's eyes shone brightly and he asked slowly.

"Ithinkitsadumneverlymadeactiongameouta touch vie." Ray Kassa subconsciously said the most real idea in his heart, "This is a bad idea. How could we adapt such a movie that focuses on childlike fun into an action game."

Seeing Steve Rose's face suddenly turned into a bottom of the pot, Ray Cassa immediately realized that he had made up for it and quickly spoke up. "I just think that the naive plot of "e.t. Alien" may not have a good box office performance, and the adaptation of electronic games is not very meaningful."

"This guy is so ignorant. At most, let him work until the end of the year, and then let him get out of here." Steve Rose sentenced Ray Casar to death in his heart.
Chapter completed!