Chapter 0503 Nintendo preemptively released FC
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After Tang Huan dealt with these reporters who seemed to have been injected with chicken blood, he walked into the banquet hall and muttered, "It seems that the most troublesome thing about the aftermath of the three generations of Fangyuan personal computer quality doors is the public relations."
"Don, you stayed in London to entertain us, so you won't delay the time to rush back to the United States to put out the fire, right?" Charles asked with concern.
"There is no need. As a listed company, Fangyuan Computer Company has a very formal management and has its own process for such issues."
Tang Huan waved his hand unconsciously, took a glass of beer from the waiter, slapped his neck proudly, and then smiled and said, "I've said so much to the reporter just now, and I'm really a little thirsty."
After the applause, Charles Cardogan, Viscount of Chelsea, said an interesting story in a matter of time, "Recently, the large-scale beverage industry is interested in acquiring Guinness, but unexpectedly it was ruined by a group of Harvard Business School students. It seems that as a reward, Guinness sold its Guinness Top Co., Ltd. to the other party's holding company, which caused many people to laugh at how Guinness's strength is so strong and the middle is doing. As a result, Guinness defended very seriously that Guinness World Record will not be changed, and it can be operated more professionally. The two parties are purely strategic cooperation. It is really surprising to talk about strategic cooperation with a group of kids!"
Tang Huan smiled playfully, feeling speechless. Zhuang Menghua is really a newborn calf. In fact, her original intention is enough to obtain the operation authorization in the Asian region. She really swallowed the other party in a big mouth. It can only be said that the capital market with junk bonds everywhere is a bit crazy now. Leveraged acquisitions and other concepts of small profits can be cleverly used to fake the power of the tiger.
"Tang, I hope Fangyuan personal computers can solve the current quality problems as soon as possible. After all, your products occupy a considerable share in the UK's education and commercial fields." Finally, Charles made a serious suggestion.
"Don't worry, your highness, this problem only exists in the latest generation of Fangyuan personal computer products, and the impact on existing British users is minimal." Tang Huan nodded and agreed.
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After having an entertainment in the UK, Tang Huan went to Milan, Italy to visit the female ship king.
Christina, who had been looking forward to having a daughter, finally got happy again as she wished, and her hard-working plan to create a man has blossomed and bear fruit again.
Tang Huan said with concern: "After AC Milan returned to the First Division, it is even more energetic. You need to find a tough and ruthless character to be the general manager of the club to deal with the complicated local situation in Italy to share the work pressure."
"Anyway, AC Milan is not worth much, it's easy." Christina, whose attention has obviously shifted to her stomach, replied lazily.
"What does it mean is not worth much!" Tang Huan was speechless and thought to himself that you should not pass on your prodigal problem to the next generation.
At this time, the problem with the third generation of Fangyuan personal computers has been determined. Quality defects appeared in two places - the circuit board components of the display and graphics card were all not up to a certain extent.
It can be said that the technical aftermath is much easier than imagined, but Tang Huan frowned because the upcoming second-generation Xiaobawang game console also uses components of the same source.
Seeing this, Tang Huan couldn't help but feel a little annoyed. He sat on Silicon Valley No. 1 and headed straight to Baodao to raise an army to question him.
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President Hiro Yamauchi is holding an emergency meeting in Nintendo headquarters in Kyoto, Japan.
His son-in-law, Miya Arakawa, the head of Nintendo's American company, just heard news that the cooperation negotiations between Nintendo and Atari on behalf of the North American market ended in vain.
The other party has completely lost confidence in the North American home TV game console market, and has given up introducing Nintendo's latest home TV game console lyputer, and even plans to follow the example of EA and Mattel to officially sell its Atari 2600 to Japan.
Hiroshi Yamauchi was very disappointed with this result, but it was not too much beyond expectations. After all, the depression in the North American home TV game console market is obvious to all.
"I didn't expect that the confidence of the industry collapsed to such a level." Hiroshi Yamauchi shook his head disapprovingly.
"In recent months, ea CEO Tripp Hawkins has frequently traveled between the United States and Japan, showing consumers and game developers the latest second-generation Little Ba Wang game consoles. This also shows in disguise. ea may also lose confidence in the North American home TV game console market, and then shifted its market focus to Japan." Yokoi Junhei reminded.
"The second-generation Xiaobawang game console is about to be released, and our FC will have to wait until the end of June to prepare for release at the earliest. It is getting more and more troublesome. Unexpectedly, Japan has suddenly become a frontier for market competition." Hiroshi Yamauchi frowned and thought about countermeasures.
You know, in his plan, he did not intend to confront EA, the world's largest electronic game manufacturer, directly.
Hiro Yamauchi has his own business strategy. By observing the success of Atari 2600 and Xiaobawang game consoles in the market, he decided to develop a new home TV game console - the hardware platform is better than Xiaobawang game consoles, and the price is lower than the Atari 2600. As for the profit, it comes from the game software running on this new platform.
It can be said that Hiroshi Yamauchi's routine almost covers the entire essence of home TV game console operation.
Originally, in time and space, Microsoft spent billions of dollars to promote its x-wave x in the early stage. When it was successful, the capital market, which only judged heroes by success or failure, had long forgotten this dark history.
To this end, Hiro Yamauchi gave the instructions to Masayuki Uemura, the head of the R&D team, as follows: "Develop a pure home game console that other manufacturers cannot imitate for at least one year!"
This "imitation" contains two levels of meaning; one is technology, and the other is price.
There is no doubt that developing a game console platform that is better than the Xiaobawang game console is not technically difficult for the Japanese who are the best at summarizing and copying.
With the strong support of Mitsubishi, Masaino Uemura completed this research and development task very smoothly.
Although the CPU used by FC is a Ricoh 2a03 microprocessor based on the SD6502, and the Atari 2600, Xiaobawang game console is an eight-bit electronic game console. However, the capacity of the main memory and display memory reaches 8kb and 4kb respectively, plus targeted optimizations in various aspects. FC can almost be said to be the best design implementation among the eight-bit electronic game consoles at present.
However, technology is not an absolute factor in preventing "imitation". Perhaps the deep ea behind the scenes can produce a better similar product in a flash.
Hiroshi Yamauchi focused on the cost factor preventing his peers from "imitating", and his idea was almost crazy. He sold 10,000 yen of FC, but it was soon proved impossible during the R&D stage.
Because the unit price of FC is only used as a PPU that assists in graphics processing, the unit price reaches 2,800 yen.
The ambitious Hiroshi Yamauchi had to run around without stopping and personally negotiated with Rikong, the manufacturer of the ppu, who provided the ppu, and made a fool of himself, assured the other party that he would sell 3 million game consoles within two years, which lowered the unit price of the ppu to less than 2,000 yen.
After this effort, Yamauchi Hiroshi thought that his expected price bottom line, 15,000 yen, should be realized, but the evaluation result given by his subordinates slapped him hard. If he really sold at this price, it would probably be a good idea to close the door in a year.
The helpless Hiroshi Yamauchi had to take back what he said again. After repeated research, the price of FC was set at 19,800 US dollars.
Although this result almost doubled compared to the original idea of 10,000 yen, what comforted Hiro Yamauchi was that it was still nearly one-third cheaper than the Little Bawang game console sold in Japan.
It is obvious that FC has achieved a complete victory over Xiaobawang game console in terms of performance and price. As for other similar products, it is even more vulnerable.
But when Nintendo was preparing for the product launch, ea CEO Tripp Hawkins personally brought the second-generation Little Bad Game console to Japan to create momentum, which surprised Hiro Yamauchi.
The CPU of the second-generation Xiaobawang game console uses the customized 16-bit version of mc68000, and the running speed reaches 6mhz. Such powerful power makes it perfectly simulate and compatible with the first-generation Xiaobawang game console.
This is based on the front-and-back compatibility alone, which shows how powerful EA's technical strength is. Other manufacturers, including Atari, can hardly achieve such a smooth product transition.
Other hardware indicators of the second-generation Xiaobawang game console are also powerful, with 16kb main memory, 32kb video memory, 64 colors, 32kb audio memory, and stereo.
ea Japan and Taidong Company organized intensive meetings to allow hardcore players and developers to learn about the various new features of the second-generation Xiaobawang game console.
"Rich second generation" is already scary enough. As a result, you still work so hard, how can you make others do it?
Yamauchi was hit so hard that he whistled up to the sky, and wanted to cry without tears.
Fortunately, his capable player Hiroshi Imanichi was very considerate and quickly reminded privately: "It is said that the price of the second-generation Little Bawang game console in the United States may be as high as US$349. Although its price in Japan has not been disclosed, it will never be lower than the current Little Bawang game console. Therefore, our FC still has an absolute advantage at least in terms of price. You don't always think that consumers' requirements for game consoles are not the most powerful in hardware, but the most fun in games. FC has embodied the efforts of so many people and is so excellent. When facing the second-generation Little Bawang game console, it is not without the power of a fight."
After calming down, Hiroshi Yamauchi thought about it carefully, it was indeed the case. Moreover, Nintendo has invested so much resources in FC, and it can be said that he has been almost forced into a dead end and can only continue to rush forward without hesitation.
The atmosphere in the conference room was dull, and the happy secretary hurriedly sent a newspaper, "President, the latest news from Tokyo, ea CEO Tripp Hawkins just stated that since the components of the second-generation Xiaobawang game console video module may come from the same supplier as the third-generation Fangyuan personal computer with quality problems, the official release time of the product will be postponed to July."
Yamauchi Hiroshi hurriedly took the newspaper and looked carefully. Finally, a smile appeared on his face, "I didn't expect that Ea was dragged down when she kicked her feet. It was God's helping me!"
"We can release products as early as June 24." The same spirited report from Hiroshiki, Hiroshi, was also excited.
"Then we will release our FC this day." Yamauchi Hiroshi immediately made the decision and ordered Hiroshi Imanichi, "You will be responsible for the promotion of FC."
With the order from Hiroshi Yamauchi, Nintendo, who was full of expectations for the new FC product, immediately started to move, and almost all 800 employees were put into the intense preparations before the release.
Finally, on June 24, Nintendo launched the long-planned new generation of home TV game console FC in front of EA and Taidong, with three games - Popeye, Five Eye Chess, and Sparrow. Another six games will be completed within the year.
Nintendo, which has a history of nearly a hundred years, has a deep foundation. The 100,000 FCs sold out in the first release soon sold out. The Japanese stock market fully affirmed Nintendo's performance and responded very enthusiastically, pushing its stock price to a historical high of 6,300 yen per share.
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Tokyo, Taidong Company and EA Japan headquarters, Tripp Hawkins finished reading the report in his hand and looked at the FC that was dismantled by the engineer. He couldn't help but swear, "This is simply a super enhanced version made for Xiaobawang game consoles everywhere."
Shigeru Miyamoto scratched his head, "But it is still far inferior to the second-generation Little Ba Wang game console."
"Nintendo has taken the lead, and the FC is very popular in the market. We can only launch the second-generation Little Ba Wang game console as soon as possible." Nakamoto Nakamoto said tentatively: "Maybe we should set a more aggressive price for the second-generation Little Ba Wang game mechanism. As long as we defeat the FC, we have no opponents worth paying attention to."
Tripp Hawkins did not make a statement immediately. He understood that the meaning of Akio Nakamoto in the West was nothing more than hurting people with his original intention, just like the current Japanese-US semiconductor war.
However, Tripp Hawkins has no right to lose money and gain publicity. The boss Tang Huan nodded in this matter.
In fact, Tripp Hawkins has visited Japan frequently recently, just to implement the latest premium system released by EA, and to win over the most extensive support of the second-generation Little Ba Wang game console.
Through the success and mistakes of the first generation of Xiaobawang game consoles, Tang Huan and Tripp Hawkins, as well as other senior EA leaders, have reached a consensus that game console developers will monopolize game software development alone like before, which is not conducive to the platform's expansion.
Since we will introduce third-party game developers sooner or later, we will decisively cooperate with the release of the second-generation Xiaobawang game console and organize and manage them in the form of a premium system.
At present, companies with good strength including Activision in the United States, Namco in Japan, Hudson, Capcom, and Korami in Japan have joined this camp.
However, due to the impact of the third-generation Fangyuan personal computer quality gate, the release progress of the second-generation Xiaobawang game console occurred, and Nintendo took advantage of the loophole.
Listening to the classics of the Chinese and Western Akihiro saying how it is common and practical to fight a price war in Japan. Tripp Hawkins, who was furious, was finally moved and decided to ask Tang Huan for instructions on this matter.
Chapter completed!