It has to be said that the two styles of innovation and meticulousness and persistence are too conflicting with Apple. Even John Scully, who has always supported Jobs the most, also held a skeptical attitude.

The novel "1984" which is the creative source of the advertising film "1984", its author, George Orwell, is a famous British writer, journalist and social critic.

Due to his early experience, George Orwell sympathized with the bottom of society, and his writings were always paying attention to the lives of the bottom of society.

His two masterpieces, "Animal Manor" and "1984", were written in 1944 and 1948 respectively. They can be regarded as classic anti-totalitarian political satirical novels in the world's literary world, and their influence has surpassed the literary world.

The novel "1984" tells a suffocating and terrifying future totalitarian society with the ultimate goal of pursuing power. Because it is regarded as dangerous and inciting, it is listed as ** by many countries.

The thoughtc daily me - criminal thought, newspeak - new words, forced gbrother - big brother, doublethink - double thought and other words created by George Orwell in it were included in the English dictionary; and the new words "Orwellism" and "Orwellian" derived from his name have even become common vocabulary in daily life.

This shows how great the influence of George Orwell and his works in English-speaking countries is.

There is no doubt that Jobs and the three creators of Chiat/day advertising company found what they wanted in the novel "1984" and resonated with each other. Then, with this innovative advertisement, the budget was unprecedentedly as high as 750,000 US dollars.

In addition to making a lot of money, Jobs also carefully selected the directors of the advertisements, and finally found Ridleyscott - Ridley Scott.

This person is famous more than ten years later in the original time and space. "Gladiator" - "Gladiator", "Blackhae Cangangster" - "American Black Gang", "Prometheus" - "Prometheus", and "Themartian" - "Martian", etc. are all his works.

At this stage, Ridley Scott's commercial money-making ability is far inferior to Spielberg, but his performance is quite good. His 1979 science fiction horror film "Alien" directed by "Alien" has a shooting budget of only $11 million, but the box office is more than $100 million.

As a result, Ridley Scott gained the trust of the producers and immediately became the director of "Blade Blade Runner" - "Blade Runner", with a shooting budget of $28 million.

It is worth mentioning that in the previous wave of Hong Kong movies entering Hollywood, not only Zou Wenhuai was ambitious, but Run Run Shaw also took action, and he was among the main investors in "Blade Runner".

But the tragic thing is that after "Blade Runner" was fully released in 1,290 theaters on June 25, 1982, the box office in the first week was extremely disappointing, with only $6.15 million, which was directly crushed by other science fiction films led by "e.t. Alien", and the final total box office was only $33 million.

It can be said that Run Run Shaw and Zou Wenhuai's test of Hollywood was both in vain. The trick was very difficult. After all, after the US dollar was converted into Hong Kong dollars, it might be enough for Hong Kong to make a year-on-year movie. Otherwise, the two who lost their blood would not feel unpredictable and profound to Tang Huan, who was doing well in Hollywood. Then they compromised in every way.

Although "Blade Runner" failed at the box office and the audience generally did not buy it, its profound content had a huge impact. It is another example of the Internet era being interpreted in various ways and being praised on the altar in time and space.

The dystopian color expressed by this movie directed by Ridley Scott is similar to the content of the novel "1984".

Jobs took a fancy to Ridley Scott, and Ridley Scott did not disappoint Jobs.

In order to achieve the best results, Ridley Scott found dozens of real bald heads to shoot, and the heroine played the role of a female discus athlete.

Finally, the hugely expensive commercial "1984" was filmed in London.

But it has received a lot of bad reviews from Apple's top executives, so that most people think it is the worst advertising film they have ever seen.

After Macura was stunned for a while, the first sentence he said was, "Who wants to find another advertising company?"

Seeing this, CEO John Scully became more and more confident, and then asked chiat/day to sell the 60 and 30 seconds advertising periods on the two Super Bowls they had bought at a low price. Jobs was very angry about this.

At this stage, John Sculley and Jobs have a good relationship. He doesn't want to make a gap between the two parties for this matter. So as a compromise, John Sculley decided that the marketing force Bill Campbell, who was responsible for marketing, would consider what to do.

In fact, chiat/day did not follow John Scully's instructions completely. They made a negative resistance, that is, they only sold the 30-second advertising period, while that 60-second advertising period did not look for buyers at all. Lee Crow gave the excuse "can't sell."

Bill Campbell, who was unknown, saw that this 60-second advertising period was in his hand, so he bit the bullet and decided to give it a try and play the commercial "1984" on the Super Bowl.

All kinds of mixed things, and finally let Jobs win in chaos, is simply the biggest feature of Apple at the moment, and Marcusa can only do anything.

...

Tang Huan thought about it and finally agreed to Markura's invitation. At the same time, he met Jack Tramel, the founder of Kangmaoda who failed the corporate political struggle.

After putting down the phone, Tang Huan suddenly remembered another thing, so he contacted Mihail Kogan and asked, "I remember. It seems that the Oakland Raiders entered the Super Bowl this year?"

"That's right." Mihail Kogan laughed proudly, "After winning the Vince Lambardi Cup in 1981, the Oakland Raiders have hope of winning the Super Bowl this year. The opponent is the Washington Heroine. Do you want to watch the game on the spot?"

"Which stadium is it held?" Tang Huan asked enthusiastically, Guin, this Oakland Raider has really brought him a lot of surprises. Since he was acquired by himself, this is his second appearance in the Super Bowl, and he has become the two heroes of the San Francisco Bay Area with the 49ers of San Francisco.

"Tampa Stadium, Tampa on the west coast of Florida," Mihail Kogen added, "It's winter there, the weather here is very comfortable."

"I didn't go there deliberately. It's too far. I have to circle the earth for most of the time. I'll watch live TV in San Francisco." Tang Huan refused with a smile.

...

January 22, 1984. The 18th Super Bowl of the NFL 1983 season finals, held at Tampa Stadium in Tampa, against both sides of the United Nations League champion Oakland Raiders and National League champion Washington Heroine, with an audience of more than 96 million.

Tang Huan invited Jack Tramel to watch the game together.

When the third quarter began, the Oakland Raiders, who had the advantage, bottomed out.

However, the TV did not replay this score screen instantly. On the contrary, the screen suddenly blackened for two seconds. Then it turned into a metallic gray-toned commercial screen, which rendered the cold industrial environment background. It involuntarily reminded the dystopian atmosphere of "Blade Runner", which looked a bit like a scene in a science fiction movie.

A team of bald heads is moving forward stepping on the creepy music, while "Big Brother" is speaking on the big screen that controls people's hearts.

Meanwhile, a young woman wearing a pure white vest with a Macintosh computer printed on it, carrying a hammer in her hand, ran in the pursuit of Orwellian-style thought police.

When the team sat down and listened to the speech of "Big Brother" intoxicatedly, the woman ran to the big screen.

When Big Brother announced "We will win!", the heroine's hammer shattered the screen. Everything disappeared in a gust of light and smoke.

At the end of the ad, the narrator calmly said: "On January 24, Apple Computer will launch the Macintosh computer. You will understand why 1984 will not become "1984."

Obviously, according to Jobs' metaphor, the "Big Brother" in the advertisement refers to ibm who ruled the computer world, while Apple is similar to the heroine, the rebel who intends to thwart the "Big Brother" world.

Tang Huan laughed, "I guess this advertisement that costs $750,000 has scared many people."

"As long as it can cause a sensation, it is a good advertisement." Jack Tramel commented concisely and pointed to the core.

This is indeed the case. Apple's ad, which was unusual, attracted great attention from the media. Even the Oakland Raiders defeated the Washington Redskins with a score of 38:9 and won the third Super Bowl championship in history, was much more overshadowed.

That night, major American TV networks and 50 local TV stations played news about this advertisement, which produced a viral marketing effect that was only available in the Internet era.

...

On January 24, 1984, the Mac press conference was held at the same time as Apple's annual shareholders' meeting, located in the Flint Auditorium of Deanza Community College, which can accommodate 2,600 people.

Due to the sensational effect caused by the previous Super Bowl advertisements, various media flocked to the crowd, and the peers invited by Apple to post hero posts, including Tang Huan, Gates, Mitchell Carpool, etc., also came to support the show, which immediately squeezed the Flint Auditorium out of nowhere.

Today, Jobs was wearing a blue double-breasted suit jacket with a straight white shirt and a light green bow tie. It was obvious that he spent a lot of time on dressing up.

“This is the most important moment in my life,” Jobs said frankly while waiting for the event to begin in the backstage. “I’m really nervous. You might be the only one who knows what I feel about this press conference.”

John Sculley grabbed Jobs' hand, held it for a moment, and finally whispered good luck.

With the blessing of good friends, Jobs first appeared on stage as the chairman of Apple and announced the official start of the shareholders' meeting.

In order to maintain his counterculture personal image, the billionaire chairman Jobs adopted a unique opening method, which was to open the show by reading aloud Bob Dylan's song, the lyrics of "The Times Are Changing".

Then, John Scully came to the stage to report on Apple's revenue.

But with his boring speech, the audience began to become restless. After all, those who came here came in a special way were full of expectations for the release of Mac, not the boring financial data.

Finally, John Scully ended with a personal word, “The most important thing for me in the past Apple was to have a chance to develop a friendship with Steve Jobs.”

John Sculley emphasized: "The tacit understanding between us is of great significance to me."

When Tang Huan saw this scene in the audience, he couldn't help but sigh. John Scully and Jobs are indeed getting along well now, but I'm afraid this friendship established by personal charm cannot withstand the test of interests at all.

Soon, Jobs came on stage again and the lights dimmed.

"In 1958, ibm missed the opportunity to acquire a fledgling company. This small company invented a new technology called electrostatic copying. Two years later, Xerox was born, and ibm regretted it since then."

Amid the laughter from the audience from time to time, Jobs counted a series of ibm's mistakes, then changed his speech, speeded up the pace, and talked about the current situation.

"ibm has always wanted to possess everything, and in the past few decades, it has dominated the entire computer world. Today, ibm still wants to dominate and control the future and enter the personal computer field."

"It is undeniable that Fangyuan Computer has broken through the monopoly of ibm, allowing small and medium-sized enterprises and even some professionals to benefit from the convenience brought by microcomputer technology."

"But that's not enough. Mac will carry out this change more thoroughly, allowing personal computers to enter every family, so that everyone can explore their potential through technology."

"We won't let ibm control the entire information age! The 1984 described by George Orwell will not come true!"
Chapter completed!