Chapter 0577 Sony Betamax admit defeat
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In the 1970s, video output devices of mainframes and minicomputers were smart terminals, and personal computers in the bud used various signal lights to indicate their operating status.
The Apple-i designed by Woz can be connected to a TV through a specially designed circuit, which is the first step for a personal computer to have a display output device.
When the second stage of personal computer development after Apple-ii was launched, the display output device evolved into a crt display similar to the green screen or orange screen of the mainframe and minicomputer smart terminal. Of course, its functions cannot be compared with smart terminals.
Since then, computer hosts and monitors have been used for data processing, and game hosts and TVs have been used for entertainment, forming a new application division of labor pattern.
The original commercial personal computer CRT monitors were monochrome monitors, which could only display green characters on black or orange characters on black, and often only support characters.
As the memory price gradually decreases, personal computers have room to enhance their video output function, and the specifications of the crt monitor are also constantly improving.
But what really brought about leap development is the second-generation square-circle personal computer and the ibm-pc that followed. In this third stage of development, color CRT monitors entered the market as mainstream, and the biggest beneficiary is electronic games on the personal computer platform.
Usually, the manufacturing of CRT monitors is handled by personal computer manufacturers. For example, Apple has its own CRT monitor production line. The latest products are Mac monitors that support graphical user interface functions; as for the all-round ibm, let alone, there is almost nothing that it will not make on its own.
Although Fangyuan Computer also has its own CRT monitor production line, it distributes orders to vassal industrial groups, such as Hsinchu Science and Technology Park in Baodao, or simply OEM.
It is undeniable that traditional home appliance giants that produce TVs have inherent advantages in manufacturing CRT monitors. Fangyuan Computer's OEM partners refer to them, including Sharp, Philips, Sony, etc.
With its unique single-shot three-beam color cathode ray tube technology, Sony occupies an important position among the suppliers of high-end displays used by square Circle Graphics workstations.
It is precisely because of the entanglement of many commercial interests of this reality and the long-term vision that Sony had to come over diligently after being slapped by Tang Huan in the face that decided on the final victory or defeat of the VHS video tape format, for fear that he would be eliminated in more business and would not even have the chance to drink soup.
Compared with another design plan of color image tubes - the three-gun three-beam type and the three-beam single-gun three-beam tube structure, Tritron uses an electron gun to simultaneously carry out the launch of RGB - red, green and blue primary electron beams. The biggest advantage it brings is that the three-color gathering is easy and accurate. In theory, there is no color shift caused by the different aging degrees of the three-gun. The color view is bright and clean.
In addition, the current Trinitron is raised horizontally and straight vertically. It is called a "cylindrical imaging tube". It has a flatter and natural appearance and has less geometric damage than the "spherical imaging tube" used by most competitors.
With these unique advantages, Sony's Trilon CRT monitor is priced at a high price and is extremely expensive.
Users who can afford to use square Circle Graphics workstations often have a relatively broad budget, so many times they choose a better-performing Trilon CRT monitor in the configuration plan.
The next generation of 32-bit personal computers will be a platform with a product vitality that can last for decades. It will bring milestone updates in video processing performance, including resolution, color count and other indicators, which will be improved.
Demand stimulates consumption, and applications drive demand. Applications such as electronic games, videos, graphics and images are undoubtedly the most attractive to ordinary consumers.
Seeing this, Tang Huan hopes that Sony can promote the Trilon CRT monitor to the mainstream market and do a good job of "face engineering" for the fourth generation of Fangyuan personal computers.
Akio Morita said with a reserved statement: "Trilon, which has embodied Sony's countless efforts, has been launched into the market in 1968. It has been equated with high-end and quality. It has rashly changed its market positioning and the risks it needs to bear are really difficult to evaluate."
Seeing that the other party was still holding an air in front of him, Tang Huan smiled faintly, "I understand that Trilon is the lifeblood of Sony, and there will be his usual practice in business. But just like videotapes, walkmans and other markets, no product is indispensable, and you can always find alternatives, so I will hand over this cooperation to Philips, Sharp and the others."
A few years later in time and space, Akio Morita and Japanese political figure Shintaro Ishihara jointly compiled a book - "Japan Can Say Not".
This book is famous for advocating that Japan should improve its autonomy in various fields including economy and diplomacy, especially its autonomy relative to the United States. Because it was launched in the climate of Japan's economic growth, the book quickly became a hot topic of discussion.
Akio Morita said in the book: "The warlike Japanese who provoked war for no reason and the brutal Japanese who created the Nanking Massacre are two misunderstandings about the Japanese, and the two roots of "knocking Japan". We must take measures to eliminate it."
It is not difficult to see from this that Akio Morita is a tough guy among the Japanese business elites, and he is also tirelessly promoting the globalization of Sony technology and management philosophy.
No matter how gentle a person looks like on the outside, the sense of superiority and arrogance in his bones are the true essence.
Tang Huan, who had already figured out Morita Akio's temper, was not averse to his faults. If the other party was tactful, he would save some effort and use Sony's ready-made solution; if he was not convinced, he would kick it away and find another replacement.
Akio Morita's face froze and thought to himself, I'm still waiting for you to bargain, why did he block the road at once?
Seeing this, Oga Nobuo, who was standing by, couldn't help but be clever and muttered to himself, this situation is so similar to the situation when the betamax video tape was negotiated. President, are you going to repeat the same mistake? We can't be more arrogant than anyone else.
Thinking of this, Dahe Dianxiong quickly spoke up to smooth things over. "Mr. Tang, the cooperation you mentioned is a brand new proposal, and it is important. We need to go back and evaluate it carefully. Why not, let's talk about the cooperation matters that already have a foundation from easy to difficult first."
Tang Huan nodded slightly. "Where is the right place to start talking?"
"We are indeed sincere in coming this time. For example, after discussion, Sony is willing to accept infrared remote control data standards and A-V terminal standards." Oga Nobuo first made a prelude and then tentatively stated the purpose. "In addition, the thing you invited us to join the VCD alliance before... we can restart this cooperation."
"I have no objection, but Sony should also express his sincerity." Tang Huan smiled playfully, "The overall situation of the dispute between betamax and vhs format has been decided. Why not directly announce that it will give up and continue to support betamax."
When he heard this, Oga Dienho's face was a little stiff, and he was really unforgivable to complain about Tang Huan.
"Sony has invested huge resources in betamax, and it is impossible to give up just like that." Akio Morita took over and replied.
"So, Sony still wants to make betamax struggle to death?" Tang Huan asked in a long voice.
"Mr. Tang, you misunderstood. It is impossible for Sony to give up support for betamax directly. This is not responsible for users who have purchased betamax video recorders. It will seriously damage our reputation." Oga Dienxiong quickly explained: "However, Sony can gradually give up promoting betamax home video recorders."
I asked why you two came together. It turned out that one planned to be a sing-faced person and the other was a sing-faced person.
Tang Huan snorted softly and spoke impatiently, "It's not that sincerity is not enough to be tedious. Since you want to give up, then just give up. What else should you do?"
Oga Nobuo immediately complained: "Mr. Tang should be able to think that we still have a lot of betamax products in stock, so we must find a way to properly handle it. In addition, RCA is our biggest partner, so we must communicate and negotiate with each other."
Tang Huan sneered. "RCA is just taking a gamble in the videotape business, and in fact there is only one skin left. It's hard to say whether it can survive next year. Do you care if it's interesting?"
"Okay, as Mr. Tang wishes, we will end the sales of betamax home video recorders within this year and apply for authorization to produce VHS video recorders." Akio Morita looked directly at Tang Huan, "Now, Mr. Tang should be able to feel our sincerity."
"In this way, Sony still has hope for the application prospects of betamax in the broadcast-level field?" Tang Huan, unmoved, continued to put pressure.
"In the high-end field of broadcasting, the format u-matic in the 1970s laid a good user base for Sony, so we have no reason to give up." Speaking of this, Akio Morita even asked back, "Isn't it?"
"Okay, I believe it will feel good to witness the experience of storing the sand again." Tang Huan made a gesture, "Then please ask Sony to join the VCD Alliance's home entertainment application group."
"We are not clear about the operating mechanism of the VCD alliance. Is there any different categories here?" Daehe Dianxiong heard the subtext and hurriedly asked.
"This is natural. Digital video is a new application field after all, and the specific work must be refined." Tang Huanyi pointedly: "I hope that Sony can make effective contributions to the promotion of the VCD industry standards."
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Tang Huan had no hope of taming Sony. After all, the globalization of Sony management philosophy promoted by Akio Morita is still thinking about taming others. As long as some of the technologies Sony masters can be used by me.
After the intriguing negotiations, Tang Huan invited Akio Morita and Nobuo Oga to attend his thank-you party. The two sides were happy and without any barriers, as if the knot of betamax being hit by VHS in the previous videotape format war did not exist at all, which surprised others.
Tang Huan specially invited some celebrities from the Japanese film industry to attend, because next year will be the 40th anniversary of the end of World War II. He wants to find a team mainly composed of Japanese to shoot a commemorative film.
In addition, Tang Huan also specially recommended the Japanese actor Hiroyuki Sanada who officially debuted in 1978 at the cocktail party. He played an alchemist in "The Phantom of the Tomb: The Wrath of the Dragon Emperor", which can be regarded as a preheating of the release of the movie.
In fact, Hiroyuki Sanada, who is only 24 years old this year, had the experience of participating in Chinese-language films as early as 1982. It was a martial arts film starring Wu Siyuan and Yuan Heping, and Li Yuanba, Shinichi Chiba and Hiroyuki Sanada. It was called "Dragon Ninja".
The box office of this movie is a sloppy, which was designed by Yuan Heping according to Cheng Long's standards. Li Yuanba, who had a good foundation for becoming a kung fu star. Unfortunately, people's hearts are unpredictable, and this star-making plan caused a new wave and eventually died.
Chiba Shinichi and Sanada Hiroyuki were specially introduced by Tang Huan in public on such a high-standard occasion. They were overjoyed and wished that the blockbuster "Phantom of the Tomb: The Wrath of the Dragon Emperor" would be released in Japan soon to make their careers a step further.
Seeing Tang Huan dancing among all kinds of people, Akio Morita whispered to Dahe Dianxiong, "What benefits do you want to get when Tang Huan is in front of these celebrities in the film industry?"
"Don't Tang Huan have a very large film group? It's just for the box office of the Japanese film market." Oga Nobuo answered naturally.
"It shouldn't be that simple. He arranged an executive to win over the hearts of the people. Although the effect may not be as good as himself, it is enough to deal with various rules in the film industry." Akio Morita shook his head, "We have already discussed that the reason why betamax was defeated and was eliminated is closely related to Tang Huan's cards in his hand, such as Hollywood Film Company."
Oga Nobuo nodded deeply, "Yes, his Hollywood Film Company stood up and raised his arms and helped the VHS camp to pull away a large number of clear supporters, greatly weakening the content base of betamax's program and becoming a water of no source."
Akio Morita put his glass heavily on his wine glass, "So, Sony should also have a Hollywood film company with good foundations. It will not only increase the voice of the next generation of family entertainment platforms, but also help further promote the company's brand's popularity around the world."
Daega Danxiong smiled bitterly, "I have heard a saying that Tang Huan combines the three most popular companies among the eight major Hollywood companies into a first-class production group. In other words, Tang Huan has already bought the bargains, and the rest are big guys and hard bones, which we can't afford."
"As long as you raise enough funds, you can't take it down if you don't believe it, just like borrowing a huge sum of money from a bank to develop Tritron." Akio Morita's eyes flashed and he said fiercely.
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Chapter completed!