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Chapter 0807 The tide of crazy acquisitions

...

Compared with the original time and space, Sony's failure in the video tape format war was a complete defeat. Not only did it target the home video recorder field for mass consumption, but it never competed for the V that was pointed out by Tang Huan; even the radio and television-level field for high-end applications was difficult.

At this stage, Sony is well-known in its business scope, namely consumer electronics and professional electronic products including single-shot three-beam color imaging tubes, walkman, video tape format, etc.

Seeing bet and bet lose power in the market, Sony, which is powerless to make things happen, is not an exaggeration to say that it is a pain.

In order not to be completely eliminated by this market, Sony has officially produced V-records this year. The embarrassment can be imagined.

After learning from the pain, most people in Sony have examined the better and better technical indicators of the video tape format, such as picture quality, sound quality, and duration. As the president, Akio Morita believes that the entertainment content provided by soft resources such as movies, TV, records, and sports provided by Tang Huan, in addition to conventional technologies and channels, provides vital support for V.

In other words, after careful consideration, Akio Morita intends to follow the example and enter the entertainment content production industry to inject fashion vitality into his own products to further grasp the market.

After making up his mind, Akio Morita began to push forward the plan with all his might.

In terms of capital, Japan's economic situation is now booming. Sony, which originally had excellent performance, is no longer worried about money; the acquisition target is really a concern for Akio Morita.

There is no doubt that if Sony wants to buy a film company, it will definitely target Hollywood. Choices outside the United States are meaningless. Moreover, Hollywood film companies are now expanding horizontally towards TV and other fields. Once they are taken into account, they can be said to be a win-win situation.

But the problem is that the Hollywood landscape was upside down by Tang Huan. All the easy-to-buy equipment such as Lianmei, MGM, and Twentieth Century Fox were collected by him, and the remaining large film companies were all hard-working.

There is no need to think about Paramount, the former Hollywood giant. Although Tang Huan intercepted many excellent works, he is still in a stable state of continuous success. If the Japanese appear as an outsider, if they do not plan to pay $10 billion, it is better not to speak out.

Warner, who performed equally well, must be excluded. The secret of Steve Ross's confrontation with Times Group cannot be concealed by Akio Morita, who had already operated his connections in the United States.

The unsatisfactory Disney also had little hope. After barely escaping the hostile acquisition of Saul Steinberg in 1984, Roy Disney, of the Disney family, joined forces and replaced the board members with a long sleeve and re-appointed management to strengthen control.

Universal Pictures, which is owned by Tang Huan, may be the eight most severely intercepted Hollywood members, but its joint venture with Paramount, has been operating very successfully.

More importantly, Universal Pictures, which once had copyright lawsuits between Donkey Kong and E, also had similar disgusts with Sony in 1984 about whether bet video recorders infringe on the copyright of the movie and went to court with Sony. Fortunately, the US Supreme Court finally ruled to allow the use of video recorders in private, which allowed Sony to escape the disaster.

With such a historical rift between Sony and Universal Pictures, it is naturally difficult to get together.

In this case, the only option left for Sony is Columbia Pictures, and if you want to acquire this company, you can't avoid Coca-Cola and Tang Huan.

Akio Morita, who had similar surveys of the Hollywood landscape, happened to catch up with Nobuo Oga after arriving in San Francisco.

After seeing the demonstration of the multimedia functions given to personal computers by this graphical user interface operating system, Akio Morita became more and more worried.

In terms of choosing the standard camp of personal computers, Sony did not have any problems like the video tape format error. It was not because of its far-sightedness, but because of its very simple choices. Fangyuan personal computers not only support Japanese natively, but also have powerful functions, which made ib-p unattractive in Asia at once.

However, Sony-made personal computer compatible computers are not as good as the single-shot three-beam color imaging tube and the Walkman, which is not an exaggeration to say that they are nothing more than everyone else.

The failed competition in the video tape format and the average performance of personal computer products made Oga Nobuo couldn't help but feel restless and complained in a low voice: "If I had known this, I would have refused to join the D Alliance."

"That might be even worse. Tang Huan, who was full of confidence at the time, might really be able to start a new set of technology that threatens D." Akio Morita said calmly: "Let Tang Huan join the D Alliance so that no matter how bad the situation is, we will not be squeezed out."

While talking, Andy Grov was sent out with a spring breeze on his face. Akio Morita and Norio Oga met Tang Huan in time, and everyone was able to sit down and communicate well.

"Fangyuan Computer's support for VD is becoming more and more complete, and the price of special VD players is gradually decreasing. Especially the content of available VD programs is becoming increasingly rich. The first example of successful commercial use of digital video standards is about to be born in Tang's hands." Akio Morita complimented with emotion.

Tang Huan made a haha ​​and said modestly: "The products that are most obviously affected by VD are laser movie discs with low market share, and the market that is most easily accepted by VD are emerging economies where home video recorders are not yet fully popular. VD's industry status is still very limited."

"But no matter what, the trend of digital video application was finally led by Tang." Akio Morita might not have noticed it himself. His tone revealed a faint loss. Sony retreated in the video tape format war, and digital video was behind, and he was becoming more and more passive.

"Even if VD can be fully recognized in the most important markets in the world, such as the United States, Europe, and Japan, its standards are friendly and open, and Sony always has the opportunity to participate in it in depth." Tang Huan smiled and gave the other party a reassurance.

Akio Morita could not say that Sony was not used to this passive industry status that followed the pace. Fortunately, the topic was smooth, so he asked quietly: "It can be seen that Hollywood's attitude towards VD is still very friendly, which helped its promotion. However, I heard that Tang directly owns three members of the "Eight Hollywood" and indirectly controls the huge influence of the other one, which has caused louder and louder monopoly doubts."

"When the business is getting bigger, some boring guys will inevitably jump out and make noises, and it won't have much impact for the time being." Tang Huan replied with a smile. He had already analyzed that Akio Morita would still lead Sony into Hollywood in the end.

As expected, Akio Morita continued to say: "Although this opposition does not pose a substantial threat to Tang at present, after a long period of accumulation, it will eventually form a market that cannot be ignored. We must prepare for the future."

Tang Huan raised his eyebrows and asked modestly: "So, do Shengtian have any good suggestions for me?"

Akio Morita, who was revealed, coughed lightly and said slowly: "Sony also has plans to combine fashionable entertainment content with high-end hardware products. It is better to do this. Tang resells the Columbia Pictures shares in his hand to us. While adult beauty, it can also eliminate those voices questioning monopoly."

"Does Sony want to enter Hollywood?" Tang Huan, who made a surprised expression, immediately thought about the other party earnestly: "The water in Hollywood is too deep, so maybe Sony will carry a burden because of this."

Listening to Tang Huan's nagging "heart-to-heart", Akio Morita snorted coldly, "It's strange if you believe in you. Didn't you break into Hollywood as an outsider and run a prosperous business? The real intention of this remark is probably because he is worried that Sony will also receive support from Hollywood content, which will threaten your industry."

After receiving the wink from Akio Morita, Oga Nobuo took over the words as an education attitude and said: "Tang's personal experience is very valuable. If Columbia Pictures can be successfully acquired, Sony will definitely learn from this and hire senior Hollywood filmmakers to manage it."

Tang Huan smiled and shook her head, as if she was defeated by the stubbornness of Akio Morita and Nobuo Oga. So she dissuaded Sony's strategy from another perspective, or to be more precise, found a new excuse to decline, and said: "In recent years, many Japanese companies have come to the United States to invest in large quantities, and have been exaggerated by various media as 'Japan bought the entire United States', which has caused panic in the American public. If Sony successfully acquires Columbia Pictures, the investment of billions of dollars will inevitably set the record for the largest acquisition of Japanese companies in the United States, and be careful to become the target of such negative emotions."

"Greedy guy! Is this a 'largest record of mergers and acquisitions' to suggest that Columbia Pictures is expensive?" Akio Morita, who was whispering, smiled and said: "Tang is worthy of being our best friend, and he is considering the difficulties Sony may encounter."

"However, in my opinion, the United States is currently in the midst of a tide of capital restructuring."

"In the recent mergers and acquisitions, Philip Morris's acquisition of Kraft Foods by the United States involved at least $13 billion; Colberg-Kravis-Roberts' leveraged acquisition of tobacco company Renon Nabisco would use more than $25 billion; think about the acquisition of Pacific Bell in 1982, Tang and many consortiums also used more than $10 billion."

"Compared with these big moves, Sony's acquisition of Columbia Pictures is obviously much overshadowed. Even if the media wants to exaggerate, its attention will soon be attracted to more sensational capital operations."

Tang Huan seemed to be too rude by the eloquent Akio Morita, who was very eloquent, waved his hand and could no longer find a reason to refuse, so he started to practice Tai Chi, "Since Sony has made sufficient preparations for all possible situations, I certainly have no reason not to be a beauty. However, I am not the only important shareholder of Columbia Pictures. Have you contacted Coca-Cola?"

"We had a very smooth contact with Coca-Cola, and the remaining questions should be the only price." Akio Morita replied confidently.

"Okay, okay, then there is only the price problem left on my side." Tang Huan laughed loudly, "In this way, your plan is really beyond my expectations. I also need to make some preparations. Why not wait until I go to Japan later and start the negotiations officially?"

Tang Huan's excuse of delaying was justified, and Akio Morita was not able to continue to force him, so he nodded and agreed. After talking about some topics, he politely declined the banquet of the richest man on the grounds that he had to run around and stood up to say goodbye.

After getting on the car, Oga Nobuo asked with concern: "Tang's intention to delay is very obvious, no other changes will happen."

Akio Morita analyzed with a firm expression: "Of course Tang doesn't want to see Sony learn from his successful experience. However, he has always valued his credibility.) Since he has made a statement, he will not regret it. The preparation we need to make is how to communicate and negotiate."

"This is a very convenient breakthrough. Miss Wada Masako is trusted by Tang, and many Japanese companies and their companies have started to contact with her." Oga Nobuo's casualness made them laugh knowingly after a very hard-working lobbying.

"However, Tang did his best to do his friend's morality. I think the reminders he mentioned are not entirely alarmist." Oga Nobuo said in contemplation. The plan to enter Hollywood was led by Akio Morita. Although he agreed, he must also help the other party fully evaluate the risks.

Akio Morita nodded deeply, "This problem is easy to solve. Just like Tang, let those professionals do professional things."

...

After Morita Akio and Oga Nobuo left, Zhuang Menghua, who came to report on the IP matters of Datang Mobile Communications Company, asked in confusion: "I can see that you are not really resentful to selling Columbia Pictures to Sony. Why do you pretend to be a show that you want to refuse and welcome? You don't feel it hard to do so?"

Tang Huan touched his nose and said dryly: "Sony's usefulness is not a disposable consumable. I am giving it a precaution in the future so that they will not be cheated and resentful to me."

Zhuang Menghua rolled her eyes, "You monk who became a monk halfway through the journey is obvious to all. Even if you are a little bit shy, will you be so bad?"

Tang Huan said leisurely: "You don't understand. My smooth sailing in Hollywood has an exclusive secret recipe that Sony cannot copy."
Chapter completed!
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