Chapter 472 Rush Buying
Author: Rebirth 80
Chen An did not come forward in person, but asked a eloquent person from the Zhou family to come out and follow what Chen An told him to do.
This guy does a pretty good job and knows how to talk to keep passersby in his tracks.
He was talking more and more enthusiastically, and the people who came to watch also thought what he said was interesting, so they all stayed to watch.
"Is this really okay?" Backstage, Zhou Boyong felt a little unsure.
It was Chen An's intention to post photos with those leaders to advertise.
Does Zhou Boyong think this is a bit excessive and illegal?
But Chen An said that he was just posting the photos. Besides, these photos were taken by real people and were not posted indiscriminately.
And after further investigation, there is a good explanation. Zhou Boyong just wanted everyone to know that he took photos with these leaders.
I didn't really use these photos for advertising.
As for the blessings under the photo, it was not stated that they were said by these leaders! It was just because of the layout that these words were placed close to the photo.
In short.
That's all right.
Zhou Boyong also asked Chen An to do this with trepidation.
"Don't worry, it will be fine. I have already told you everything that needs to be explained, and your Zhou family also has a legal advisor. He also said it will be fine, so don't worry!" Chen An comforted!
"Is it really useful?" Zhou Boyong asked again.
If it really works, then it's worth it.
But if it doesn't work, posting these photos will not only make the leaders in the photos feel uncomfortable, but they will also become a joke to other families and bosses!
At this moment, Zhou Boyong's secretary ran over to report the situation!
"Mr. Zhou, Mr. Chen, and the people who are coming here all came after seeing the advertisement posted in the cultural corridor. It seems that the advertisement is effective!"
Hearing this, Zhou Boyong looked out and saw a group of people coming out of the cultural corridor one after another and walking towards this side!
"It's true!" Zhou Boyong sighed, looking back at Chen An: "Okay, how do you know this will be effective?"
As long as they are attracted, they may become customers and spend money to purchase.
Today's promotion is mainly about advertising.
As long as someone buys it, they are advertising "Jiang Tailang" and it will affect the people around them!
"This is just the beginning, big orders are still to come!" Chen An said: "Our wine is mainly for dealers and restaurants! But now the main thing is to get through the end customer groups first and let them accept Jiang.
Tailang, meet Jiang Tailang!"
"That's the copywriting you were talking about?" Zhou Boyong asked!
"That's right!" Chen An replied firmly.
Copywriting!
That’s right!
It’s copywriting!
Copywriting is so useful at any time!
What should we do if the people are dissatisfied with wars launched in ancient times?
Shout slogans!
The slogan is the copy!
If the slogan is shouted well, the copy is well written, and the people and soldiers will form an ideology from the bottom of their hearts, which can enhance combat effectiveness and cohesion!
Let them work towards a common goal!
So when it comes to business, copywriting is to give users a voice, make them resonate with the product, and then be willing to pay for it!
"[Strive for the rise of China], what does this mean?"
"What an advertising slogan!"
“Then what does [who gets out of poverty, who gets the glory] have to do with this wine?”
"It means that after drinking this wine, you will have the energy to get rid of poverty!"
"Oh, that's it. How much does a bottle of wine cost?"
"Isn't that written on it? 6 cents 6!"
"Hey, it's okay! I'll buy a bottle."
"Don't worry, it's open today and there's a discount!"
In fact, the person next to him who was responsible for explaining was the person arranged by Chen An.
The purpose is to tell the people who came to watch that these slogans are posted on the wine bottles. If you buy this wine yourself, you can be considered as contributing a small amount to the construction of the country!
People at this time were surrounded by those slogans every day, and because of the age in which they grew up, they also had certain feelings towards these slogans!
"Hey, it's really attached to the bottle!"
"Interesting, this is the first time I've seen someone do this!"
"Don't tell me, this way of sticking it up looks pretty good!"
"I'll make two bottles, and give me the one [newlyweds remember not to forget about family planning when entering the bridal chamber]!"
"Hahaha you can, I just got a new wife, this bottle is best for you!"
"Give me that bottle of [think of ancient Hua Mulan, who said women are inferior to men]."
"Lao Li, your family already has four female surnames, right?"
"What's the matter? In ancient times, there was Hua Mulan, but today, I, Lao Li, have four women who are as strong as men, huh!"
"Hahaha……"
"Hey Lao Zhang, it's your turn to take this bottle [for both boys and girls] back, right?"
"Yes, Lao Zhang, your daughter-in-law is about to give birth, right? I remember your family had a quarrel over whether it was a boy or a girl. The daughter-in-law was so angry that she wanted to go back to her parents' house. You bought this bottle and saw the slogan on it.
I guess your anger is gone, right?"
"Yes, yes, give me that bottle!"
There were already crowds of people in front of the sales counter, and everyone found the corresponding copywriting according to their own situation!
Of course, in addition to these constructive copywriting, there are also some copywriting that encourages people to make progress and work hard!
In addition to the copywriting, the packaging of these wines is also quite fashionable.
Some bottles have caricatures on their outer packaging, some have simple drawings, and many more have photos of buildings pasted on them.
If the price is expensive, the photo will be in color.
Chen An even labels some special wines with color photos of female models!
Coupled with some copywriting such as "Revolutionary Friendship", many old bachelors rushed to buy it. Even if a bottle sold for six or seven yuan, they were happy!
At this time, if there is a poster or photo of a beautiful woman in the home, the level of the home will suddenly rise several notches!
Not to mention that the design of this wine bottle is also relatively trendy and can be used as a home decoration!
Some dealers come here because of its reputation, but actually they don’t have high hopes for the wine “Jiang Tailang”!
As for the copywriting and pictures, they are not the basis for judgment.
It mainly depends on the public’s acceptance of this wine!
But now, seeing so many people rushing to buy the retail ones directly gives dealers hope!
Of course, they were not fooled so quickly, but continued to wait and see, what if these people were hired by Chen An?
The rush buying at the scene became more and more intense.
In order to rush to buy their favorite slogans, many people went from talking to using words at the beginning, and some people were beaten to death.
When the reporter next to him saw this, he immediately took a photo of the scene!
The people sent by Hantong to observe the sales here were dumbfounded when they saw such a grand occasion!
Chapter completed!