173 Endorsement for Phil
After hearing Duffy's complaint, Li Zhe shrugged and said he was helpless. After all, he really couldn't control what others wanted.
He told Duffy that even if he really lost to Ross in the end, he didn't need to worry too much. As long as he performed well in the next game, the fans would forget it immediately and would not have to worry about personal endorsements being affected.
Back at the apartment, Li Zhe informed Natasha and Breer about his travel plan, and the two women quickly packed their luggage for him.
The next morning, he took the special car sent by Adid to the door of the apartment to the airport.
It happened to be nine o'clock in the morning when I arrived in San Francisco, and hurried to the Adidas Sports Center. I was stunned as soon as I got off the bus.
Originally, the Adidas team estimated that about 3,000 fans would be there, but looking around, the fans around the sports center were at least 10,000. They shouted Li Zhe's name frantically, which scared the security team on the scene to their faces nervous.
Surprisingly, the fans were crazy, but they did not have any overwhelming moves and were quite restrained.
Li Zhe observed carefully and found that more than half of the Chinese fans were, and there were many middle-aged people.
He was really embarrassed to leave the fans behind and go directly into the infield. He thought for a moment and climbed up to the roof of the car and delivered a two-point speech. He thanked all the fans for coming to support him and promised to find ways to hold more discount activities in the future.
When he got off the roof, he learned from his assistant that many of the Chinese fans did not like to play basketball, but only came to support him specifically. The reason may be that he forced Rick Kamala to apologize publicly, winning a certain influence for Chinese people in American society. San Francisco currently has nearly 140,000 Chinese, second only to New York.
Almost all middle-aged Chinese fans applied to participate in this event through Adidas' official website. They just heard that he was coming to San Francisco, so they came from various places, without asking about the details of his signature shoes, and just swiping their card to book.
Li Zhe was very moved. After entering the field, he found that the fans were indeed mainly Chinese fans. The proportion of white fans was very small, and there were only a few black fans, which seemed to be hosting an event in China.
He quickly finished greeting the fans, and after a few greetings, he got to the point.
The Adidas team first played a video, which was about the scene of him fighting with Paul in his first signature shoes, and it happened to be a one-on-one match. The bg and filters were added with the word "not convinced" and the effect was explosive.
The fans cheered deafeningly. Li Zhe brought his headphones and picked up a pair of black and red high-top sneakers to explain. He didn't know much about the specific materials and techniques, but just talked about it with his own feelings based on the instructions provided by Adid.
He believes that the overall design style of sneakers is very simple. The upper is composed of two materials: Pu mesh. While maintaining comfort, it maximizes breathability. There is no need to worry about crying yourself and your friends when taking off your shoes after a game.
In addition, the sole is wear-resistant rubber and is equipped with adiprene cushioning technology, which can greatly reduce the impact force on the heel when the breakthrough starts. The memory foam on the ankle part adopts a hollow design to effectively fix the ankle and is very protective.
In addition, the shoe pattern with the front paws of the sneakers ensures that no matter what breakthrough method is, the emergency stop can be completed quickly.
He wanted to say a few more words, but the fans shouted excitedly throughout the whole process, and the explanation was soon over.
Then, according to the requirements of Adida's team, he randomly selected three fans to wear his signature shoes for a one-on-one single-handed challenge.
Coincidentally, it happened to be a Chinese fan, a white fan and a black fan.
The three fans were all good at their skills, and they were all very skilled. But with the principle of "going to his basketball dream", he beat them all without mercy, and did not let the three fans get even a single point.
After the one-on-one challenge, he began to sign and take photos of the fans who booked the sneakers.
I thought that all the fans on the court had reservations. He wrote his name carefully at the beginning, but later he changed to using artistic signatures.
It was not until twelve o'clock noon that all the infield fans were finally signed.
After a brief break, he went to the outfield to interact with the long-awaited fans.
After getting through these things, it was already 1:00 pm, and Li Zhe went to the hotel for lunch.
After two hours of rest, he got on a special car and went to the University of San Francisco with Adidas to promote the promotion.
Although the University of San Francisco is not a prestigious sports school, many fans are still there to support it.
Li Zhe introduced the sneakers in the gymnasium, and then played an exhibition match with nine student fan representatives. During this period, he made breakthroughs in various shows. Finally, he signed and took photos of the fans who booked sneakers.
When it was all over, Li Zhe returned to the hotel, relaxed for half an hour, and immediately went to the gym.
That night, he followed the Adidian team and flew to Miami overnight.
At the early start of the 10th, Li Zhe and his group landed at Miami International Airport and immediately started various itineraries. The content was different from San Francisco. First, go to the Adidas Sports Center to meet fans, and then go to Florida International University to do publicity.
Perhaps because Miami is a tourist city, there are not many fans coming to participate, but Li Zhe also ended up relaxing. After the event, he went straight to the gym and wanted to get back the abandoned training time.
At noon on the 11th, Li Zhe and his group landed at New York International Airport.
In this largest Chinese city in the United States, he is the most solemn welcome.
Since I walked out of the airport, Chinese fans cheered and held signs with his name written on it.
When I rushed to the local Adidas Sports Center, I found that the welcome team was even larger than San Francisco.
After the event, he accepted the invitation to visit the Chinatown community in New York.
On the plane back to Los Angeles, Adidas team expressed concerns to Li Zhe because the previous three cities had promoted it, and his personal signature was Lakers fans. A large part of them did not like basketball. Their subsequent purchasing ability may be poor, and they may need to find a way to solve this problem.
He did not comment and only said that the fans at the court actually accounted for a small part.
On the morning of the 12th, Li Zhe returned to Los Angeles and went directly to the last stop of the promotional event - Hollywood Walk of Fame.
Local fans in Los Angeles have been waiting for a long time, and as soon as he appears, he detonates the venue.
While explaining, he observed and found that although there are still few black fans, the number of white fans has increased significantly, even surpassing that of Chinese fans. Most of them may love the house and the Ukrainian because they like the Lakers.
At noon, the event was completely over.
Li Zhe returned to Elgonsedo, had lunch and rested for an hour, and then went out to Staples Center.
On the way, Duffy called to notify: As of 2 pm, his personal signature shoes booking volume was nearly 120,000 pairs, and his ability to carry goods was far beyond the previous five Adi Tigers. Now the Adid team is very excited and said that he will increase his publicity efforts in the future.
Li Zhe did not take this matter seriously, after all, there were so many Chinese fans supporting him.
When they arrived at the Staples Center, Kobe and his men had arrived early and were practicing shooting.
What was more surprising was that Phil also sat on the sidelines with his coaching staff, as if something important was happening.
After asking, Walton told that if the Lakers win the next game against the Suns, Phil's coaching career wins will reach 1,049 games, and Phil will surpass Bobcats coach Larry Brown to become the fifth most winning coach in NBA history.
Considering that Phil has only one last season left in his contract, it is difficult to surpass more coaches, which is indeed a big deal.
…
The round of shooting warm-up ended in a blink of an eye. Li Zhe put down the basketball and was about to go to the locker room to change into a training suit. But Brian Xiao stopped him and pulled him to the sidelines, talking in a low voice as if he was hiding from someone.
"Tonight is Phil's big day, but there is a saying outside that he cannot coach the super point guard. Can you help him eliminate this rumor? It just so happens that the Suns have super point guard Steve Nash as your opponent."
Chapter completed!