These days, the business is slightly deserted than those when it was just opened.

After all, more than half a month has passed, and almost two-thirds of potential customers in Jiangning City have bought the long-awaited lips.

Cosmetics are highly profitable products, but it is an indisputable fact that the market is small.

Especially now, although there are many women, there are very few that can be afforded.

More of the little jaspers who come to visit for free every open day look at their longing eyes.

Li Yu copied the practices of later generations, and asked the eunuchs to cut a lot of small bamboo sticks as thick as a toothpick. Each visitor could pick a little bamboo stick with it and apply it on his lips for trial.

Such thoughtful measures have made his position in the hearts of all kinds of young ladies soar.

For a time, the reputation of "King Lian'er" resounded throughout the boudoir in the capital.

(Son, it is a commonly used self-proclaimed by women in this era.)

...

Zhong Mo has the title of a bachelor of the Qinghui Palace. In the eyes of those in the court, this title is really more envious than the Minister of the Ministry of Revenue.

Qinghui Palace has the right to take charge of confidential matters, which is equivalent to being the emperor's personal secretary.

He is very busy every day, especially for a young and strong minister like him, he is the main force in handling political affairs.

Daily affairs work must be done through his hands. On the contrary, Feng Yansi, the Secretary of State, is the most relaxed. He just needs to accompany Li Jing to eat and drink, and then write "can" or "can" after the official documents handed over by Zhong Mo and others.

Zhong Mo thought he was still far from reaching this point, not to mention that he knew that he had no talent in poetry and prose, so he calmed down and became a affairs official.

He also serves as Li Congshan's personal teacher.

Because there are quite a lot of daily affairs, I can only feel sorry for the seventh prince, who often goes to the side hall of Qinghui Palace to attend classes.

It was already at the end of Shen (after 4:30), and Zhong Mo said, "Let's go here today. You must memorize the scriptures well when you go back, so that you can turn them into your own use and express them in a good manner."

"Yes, thank you for your advice."

"Today, you can beg the saint and the queen after dinner to buy into this lip trade."

"Yes, but the student has questions. Why did the gentleman say that the time has not come? Is it a great time?"

Zhong Mo smiled with his beard: "Since kindness, you have been smart since childhood. If you are placed in the folk, you will be a prodigy. What makes your teacher even more amazing is that although you are young, you are very talented in understanding and discovering opportunities. As for you to invest in King Anding's Lip Shop, a twelve-year-old boy can think of this place is enough to make people surprised."

"Sir, I'm sorry." Li Congshan was kind-hearted, but his face still showed lust.

"Let me tell me why do you do this?" Zhong Mo was very tempted.

"Then please forgive the students for being sarcastic. Although the saint is literary and elegant, he is a practical person. This is also the characteristic of Azu." Li Congshanhu sat on the chair and said slowly.

"Congshan is lucky and can teach him a talent like his teacher, but the distance between him and Liu Ge is getting farther and farther away. I thought he could be slightly better in literary talent, but unexpectedly, the incident of the Foxialou not only made him more favored, but also made him famous for his poetry. Hum!" Li Congshan seemed very dissatisfied.

"You should not do this in your good deeds. King Anding's talent in poetry and prose is afraid that being a teacher may not be better than him. We scholars must pay the most attention to one, one, two, and so that we can recognize others and see ourselves clearly. If it were not, wouldn't we believing ourselves?"

"What the sir taught is that the student knows his mistake."

Li Congshan bowed and then said, "The sixth brother's poems and essays have vaguely surpassed those of the second brother. He has won Chengxintang in politics and now he has created such a big name in business and financial management. Compared with him, Congshan is like a child."

Zhong Mo's eyes showed admiration, he nodded slightly, and signaled him to continue speaking.

"Therefore, the students think that to narrow the distance with Liu Ge, they can only attack. However, poetry and prose are taught by heaven. Students know that they are only the bestowal of the people. Political affairs are all determined by the saints. If students seek, they are afraid that the consequences will be counterproductive. The only way to do so is this way of tyranny."

"It's reasonable" Zhong Mo praised, "But because you have no one under your command, don't talk about you, my subordinates have no choice but to have Bai Gui's subordinates, so you have to make a decision on your sixth brother?"

"I can't hide any thoughts from sir."

"Since you and I have a master-disciple relationship, I will naturally consider it for you. Although you and King Anding are brothers, rashly asking for investment in front of the emperor will inevitably make the saints feel different."

"Therefore, my teacher decided to help you. A few days ago, I asked Xiangyi to impose a bullet stamp on two kings who abused the temple. It is recommended to conceal the shop into the treasury of Dechang Palace. The saint kept this bullet stamp and did not send it."

Li Congshan's eyes lit up.

Zhong Mo didn't say it any further.

Li Congshan thought for a moment and said, "As soon as this bulletin board was launched, Brother Six will naturally be nervous. If I propose to invest at this time, it is equivalent to sending him a strong support. When facing Liu Chengxun's threat, it is a brother who is more reliable."

"Secondly, keeping the shop at home and not sending it means that the saint does not want to give the shop to Dechang Palace. At this time, I asked in front of the emperor and the probability of success will be higher. After all, since the shop can be the Sixth Brother, why can't I, the Seventh Brother, have a share?"

"Yes, the saint talked about this shop in private yesterday. He said that this is a saint who teaches his children well, so why should he let Dechang Palace take over? When you talk about this today, he will probably think of what I said yesterday. What's more, the saint is a good idea. He can even give up the throne..."

If Li Yu heard these words, he would be shocked.

The term "psychological anchor" is now fully explained by this pair of masters and apprentices.

Psychological anchor, also known as the anchoring effect, refers to the fact that when people make decisions, they often irrationally over-value certain initial values ​​and use them as an important basis for judgment.

For example, when investors judge the value of a stock, they often use the price they buy as the initial measurement of the value, but in fact this price does not have much meaning.

Although China has not invented similar professional terms, it is often used in practice. For example, the sky-high price commonly used by vendors is a very typical psychological anchor.

When I was traveling to some areas in my previous life, I paid tens of thousands of yuan for a piece of rotten stone known as jade, and then a manager came out to sell it to you for two thousand yuan under the name of a fellow countryman.

It is also a daily application of psychological anchors.

Zhong Mo's hand is more clever. Originally, the Lip Hua Shop was the property of Li Yu and Li Jingcheng. After he let Tan Zhang play a game, the shop seemed to have the second possibility of ownership - it was infiltrated into the treasury.

For Li Jing, the two are actually similar.

But for Li Yu and Li Jingcheng, it is a world of difference. If you lose it into the treasury, you will lose it all.

At this time, Li Congshan's investment requirements will become less dazzling.

On the contrary, it seems that it can also bring a prince to consolidate his power, which is a more conspicuous benefit.

"So, even if my sixth brother is reluctant, he can only let me invest, otherwise he will commit suicide and cause disgust. After the student invests, he will have the opportunity to learn the details of the formula and preparation method." Li Congshan smiled naively.

Zhong Mo laughed.
Chapter completed!