Font
Large
Medium
Small
Night
Prev Index    Favorite Next

112. Weird Box Office Curve (6/10)

Zhang Weiming reminded his daughter a few more words on the phone and hung up the phone. He was in a very uneasy mood. Well, he felt like Zhou Lang had a brilliant plan and had to accompany his daughter and then fight.

What are my fucking pictures? Damn it!

Thinking about my daughter who has been raising for more than ten years, Zhang Weiming felt so excited. What about Yao Jie's, it's best not to let me see it, otherwise...

There are quite a lot of people who signed up for the "Looking for Xiaoxiao" event, and the ratings of this episode of China Overseas TV Station are not low.

But what made Wang Yue and Chen Shaojun a little discouraged was that the box office of "Little Little" was still lukewarm.

It has been officially released for four days, but the daily box office is still more than 1 million. The daily box office of "Xiao Xiao" is neither rising nor falling, nor hot, as if the promotions have been wasted. In addition, the box office of pre-screening has exceeded 10 million, but the promotional expenses of "Xiao Xiao" alone cost more than 6 million, and the production cost is also less than 10 million. In other words, according to such a box office trend, it is really difficult to make a profit by relying on box office.

On the Internet, the number of topics and popularity of "Xiaoxiao" has increased.

However, it was useless, and the box office of "Xiao Xiao" still did not improve at all.

"Xiaoxiao" has been officially released for a week, and Wang Yue was notified to come for a meeting.

"Director Wang, Mr. Chen." As soon as Wang Yue entered the door, he saw Wang Yifan also.

"Since everyone is here, let's start?" Chen Hanming was responsible for hosting this small meeting.

The theme of this conference is the issue of the subsequent release of the movie "Little Little".

"First of all, let's report on the data performance since the release of "Xiaoxiao". Please see." Chen Hanming pressed the remote control in his hand, and the data since the release of "Xiaoxiao" appeared on the big screen behind him.

"The box office of pre-screening was 2.38 million, and the box office in the seven-day first week of the expansion was 8.92 million, with a total box office of 11.3 million."

“Average attendance after the expansion of the screening was 33.8%.

Wang Yue sighed, his face was not that good-looking. This data cannot be said to be too bad, but it is definitely not good.

"I contacted the theater chain. Because the attendance rate is not high, although there are no blockbusters released recently, the theater chain is unwilling to add too many screenings next week. I hope everyone can understand this." Chen Hanming said and looked at Wang Yifan.

"Ahem, actually, I think I can try to add some screens. It doesn't take more. 200 screens are enough. The number of screens does not need to be too good. Just ordinary ones. Have you noticed that although the attendance rate of "Xiao Xiao" is not high, it is very stable. It can be said that the seven days of the first week had very small ups and downs, and basically maintained this screens. If possible, I hope to add some screens in other regions. Let's try it out. Will the attendance rate be reduced due to the increase in screens?" Wang Yifan pondered for a moment and said.

After hearing Wang Yifan's words, Chen Hanming looked at the attendance rate of the first four days, which was indeed as Wang Yifan said.

He also understood what Wang Yifan meant. Some movies were difficult to hit, but they could go a long and stable curve. The current "Xiao Xiao" seems to have such signs.

"If you have 200 yuan on the screen, I believe there should be no problem." Chen Hanming nodded and agreed.

Two hundred screens are not too many, and Wang Yifan did not ask for golden events. In this case, he believes that there should be no problems with the theaters.

"The publicity is done well." After the meeting, Wang Yifan said to Wang Yue with a smile.

Wang Yue showed an ugly smile and said, "Don't comfort me, I know, I've messed up again."

"Don't have to be too much pressure. It's too early to say it's messed up now. I have confidence in "Little Little". Let's take a look next week. Maybe a miracle will happen?" Wang Yifan didn't mean to blame Wang Yue. After all, the movie itself is a high-risk investment, and if "Little Little" really fails, he will have part of the responsibility. After all, the script was written by Wang Yifan.

"Hope." Wang Yue did not have too much expectations.

......

"Xiaoxiao" is still lukewarm, but, interestingly, the screening has increased a little, but the attendance rate is still the same, and it does not increase or decrease, and it still remains at about 30%.

However, "Little Little" was originally an inconspicuous film in the film industry and even the entertainment industry.

Although the previous "Looking for Xiaoxiao" event was well planned and it also attracted some attention, it did not seem to have any effect on the box office.

As a result, the first day of the second week of "Little Little" was officially released, which was the first day of the increase in screening.

The daily box office was 2.28 million!

This number made Chen Hanming scratch his head a little. Could it be that he really took a long-term trend?

2.28 million is indeed inconspicuous and the attendance rate is not high, but the key is that the screen has increased, but the attendance rate has not dropped.

So, Chen Hanmin contacted the theater and asked them to arrange more games. Although the screening cannot be increased too much, the number of games can be adjusted according to the situation.

As a result, it was surprising that on the ninth day, the number of games increased by about 10%, but the attendance rate was still stable, and it was still about 30%.

The day's report was 2.52 million.

Chen Hanming also didn't understand this data very well. On that day, only people who are concerned about the interests of this movie, who are concerned about the movie will pay attention to it. The outside world has not paid attention to the movie at all.

In the eyes of many people, "Little Little" is already a failed work.

However, "Little Little" is destined to be an unusual film. In the next few days, it was still as stable as a dog, and the attendance rate still did not rise sharply, but it did not fall.

In the second week, the total box office of "Little Little" reached more than 16.8 million, and the total box office reached 28 million.

Such a strange box office curve, let alone Wang Yifan and Wang Yue, even Chen Hanming, who has seen many movie box office data, could not predict the final box office destination.

Of course, it is unlikely to continue to expand the schedule, because next, many new movies have been released. Moreover, although the box office data curve of "Xiao Xiao" is a bit weird, it is a fact that the attendance rate is not high.

What’s even more strange is that whether it’s a weekday or a weekend, "Xiao Xiao" is treated equally, which makes people even more incomprehensible.

And who knows whether the box office of "Little Little" will drop sharply in the third week?

But in the third week, the schedule of "Xiao Xiao" remained unchanged, the average attendance rate dropped a little, and the daily box office also dropped, but the decline was only about 10%.

On Monday of the third week, the daily box office of "Xiao Xiao" closed at 2.02 million, and in the next few days, it was another straight line.
Chapter completed!
Prev Index    Favorite Next