As the Spring Festival approaches, the atmosphere is full of the New Year.

For film companies, the promotional machine has been officially launched with all its might.

Ali Media attaches great importance to "Glory of the Prosperous Tang Dynasty", so naturally he does not give any effort in publicity.

The advantages of Ali Media are online. Through media channels such as Ali Group, the promotion of "a lonely city with white hair" can be seen everywhere on the Internet.

Even Ali Media paid for a special program of "Kucha White Hair".

The effect is indeed very good. In fact, perhaps many ordinary people are not so familiar with history. For example, a lonely city with white hair is full of white soldiers. Many people don’t care too much about this kind of historical story.

Because China has a long history.

There were too many stories to tell during this period.

To be honest, the story of the white-haired soldier cannot be so famous because there are no specific literary works to spread.

But this story itself is very attractive.

Especially when white-haired soldiers emerged from the city wall in the trailer, the scene made people choke!

What kind of spirit is it that makes them persevere until this time.

Of course, compared with the energy of Ali Media's online channel, Wansheng Huanyu's main focus is offline.

The Wansheng Squares, which are surrounded by tens of thousands of thousands of thousands of people, have begun to promote the "Bronze Style".

Various themed events are held in these cities.

At the same time, of course there are related publicity on the Internet.

Ali Media promoted the prosperous Tang Dynasty, while Wan Sheng Huanyu promoted the Ming Dynasty.

Jinyiwei, in terms of popularity, there must be some!

At the same time, Wan Sheng Huanyu also promoted "The Legend of the Condor Heroes" under the name of martial arts revival!

When both sides are back and forth, a large amount of funds will be spent, the effect will be immediate.

The prosperous Tang Dynasty vs. the Ming Dynasty!

White-haired soldiers vs. Jinyiwei!

Wait, wait.

On the other hand, the Jiuzhou of the prosperous Tang Dynasty was also not inferior.

In terms of publicity and distribution, the strength of Jiuzhou in the prosperous Tang Dynasty was also very strong.

Meng Ke, who is the successor of Chen Hang, has much richer experience than Yang Qing and others.

At the same time, as a science fiction movie, "Origin" is firmly on Diaoyutai, because to a certain extent, "Glory of the Tang Dynasty" and "The Legend of the Condor Heroes" are the real positive opponents.

Because both are costume movies, although the main body is completely different, they are all costume movies after all.

"Origin" is a science fiction movie, so theoretically, the influence between each other will not be that great.

On the other hand, on the other hand, the light and shadow of the times are quietly entering the village, not wanting to shoot.

In fact, others did not pay much attention to "Lost in the Road". After all, although this movie was Wang Yifan's creativity, it was just a small-cost comedy movie.

As a domestic comedy movie star like Lin Tao, the box office of the highest top movie can only be said to be quite acceptable.

What's more, it is an indisputable fact that comedy movies have long been marginalized.

So, on the contrary, "Lost in the Road" side is not so eye-catching.

The promotion of movies has long been different from the past.

What was popular in the early years was that the wine was not afraid of being deep. Some movies, even if they did not have much publicity, were able to explode in the end by word of mouth.

But now, the wine is fragrant and the alley is deep.

Good promotion and promotion can be said to be, in many cases, more important than the quality of the movie itself.

And this is undoubtedly even more so during the Spring Festival.

Because other periods are relatively long, they can give you time to ferment reputation, but this is not the case during the Spring Festival.

Because the Spring Festival period is only seven days off, after the holiday, the box office can usually be directly discounted and then paid in half.

Therefore, the promotion and distribution of movies during the Spring Festival are naturally more concentrated.

This is not only related to the attention and exposure of the movie, but also to the schedule.

Yes, because the time is short and the box office is short, and the theater industry cannot predict at once whether your movie can be recognized by the market.

Therefore, usually, they will serve as important references based on the intensity of publicity, attention, exposure, topic popularity, etc.

You should know that movie schedules are usually signed one week, although the middle theaters will also adjust based on box office, attendance, reputation, etc.

However, adjustments are also slow and cannot be done in one step.

Therefore, at this time, promotion and promotion are particularly important.

Soon, the Spring Festival screening was scheduled.

Jiuzhou in the prosperous Tang Dynasty took the lead and won the first place in the first day of the filming schedule!

It is not that the publicity of Jiuzhou in the prosperous Tang Dynasty was the most powerful, but because Jiuzhou in the prosperous Tang Dynasty itself had a stronger distribution channel, coupled with the light and shadow of the times and Huaxin, and the fact that "Origin" itself is a science fiction movie, so there is no direct competitor in this regard. For this reason, Jiuzhou in the prosperous Tang Dynasty won the largest share of filming.

The filming schedule of "Origin" on the first day of the Lunar New Year ranks first among new films in the same period, with as many as 28% of filming schedules, ranking first.

Of course, sometimes, the more the screening, the better, because theaters often look at the attendance rate and adjust the screening rate compared with box office output.

Once you get the highest schedule, but the box office does not get the same data as the schedule, then you can imagine that the schedule will definitely be reduced the next day.

Ali Media's "Glory of the Prosperous Tang Dynasty" follows closely.

In fact, in terms of lineup cast, including publicity efforts, etc., "Glory of the Tang Dynasty" is no worse than "Origin".

But I couldn't resist it. "Glory of the Tang Dynasty" this year's Spring Festival, I met Wan Sheng Huanyu's "The Legend of the Body".

Both are costume blockbusters, so there will be more audiences overlapping. Therefore, for this reason, theaters will naturally be more cautious in scheduling these two movies.

Of course, Ali Media and Wansheng Huanyu are not small companies, so although there are a little less than "Origin", the fewer ones are limited.

The screening volume of "Glory of the Tang Dynasty" is also as high as 25%, only 3 points less than "Origin".

Of course, 3 points are actually not a small amount to some extent.

Although "The Legend of the Condor Heroes" is less film-scheduled, only 24%, because Wansheng Huanyu has the property of Wansheng Plaza, and Wansheng Plaza is located in the city center.

It can be said to be the best cinema.

So in this regard, it is the advantage of Wansheng Huanyu.

The fourth place is "Lost in the Road". Because the movie itself is a small cost, although it is supported by Wang Yifan and the Light and Shadow of Times, it has not received much screening.

However, because two giants endorse it, although "Lost in Thailand" is a small cost, it can be regarded as enjoying the treatment second only to the previous three major films.

Get 14% of the screening volume.

This screening is actually quite good!

You should know that the total production cost of "Lost in the Road" is only about 50 million.
Chapter completed!