Font
Large
Medium
Small
Night
Prev Index    Favorite Next

162. The outbreak of fan movies

The idol group is so bad that although some black fans are criticized for being very popular, fans are quite buying it.

In fact, for movies like "Dance My Life", the promotional gimmicks of the movie itself are actually very limited. After all, movies still need to ensure a certain sense of mystery. Moreover, such movies mainly make money from fans. To be honest, because idol stars really have little reputation in the eyes of passers-by.

Therefore, if you want to win fans, you need certain unconventional operations.

For many people, celebrities are far away, especially idol stars, which are even more unkind in the eyes of many passers-by.

Because many times, even if they are friendly, they will be called a show.

There is also "Dancing My Life" like "Dancing the World". In the eyes of most people, movies led by idol celebrities are naturally labeled as bad movies.

Therefore, promoting movies is not the key, the key is to promote idol stars.

So, when Li Mingjuan got the promotional book written by Wang Yifan, she was completely confused.

The main reason is that this short film has completely refreshed Li Mingjuan's three views. To be honest, this short film is very different from the movie and has no connection at all.

Oh, I can't say that, there is still a connection, that is, this short film will be starred by the protagonists of these movies.

It's down-to-earth, too down-to-earth, okay in other words, it's so sloppy.

However, if you think about it carefully, Li Mingjuan admires Wang Yifan more and more. Why? Because what are idol stars in the eyes of many people? They are unattainable and can only be seen from afar.

This short video is actually a spoof video, but the content itself has a huge contrast, which is somewhat like an idol star and a public passerby.

Generally speaking, idol stars cherish their feathers very much. The agency packages them very brightly and beautifully. It is difficult for you to see them pretending to be ugly, because they rely on their appearance to make a living.

As for talent? Perhaps only their fans will think they are talented. For others, because of the rampant black fans and the occasional fans will cheat their idols, most people really don’t have a good impression of idol stars.

In fact, when Dai Xinyue saw the short book given by Wang Yifan that she said she wanted to use it as a promotional video, she was completely confused.

Mainly, it's so weird.

However, Wang Yifan felt that this period of time would allow these starring actors to have higher exposure and higher attention, which would be much better than simply promoting movies.

"But this is too..." Dai Bixin looked entangled.

Yes, Dai Xinyue didn't say anything, but as the boss of Times Music, Dai Bixin still cares about the money trees under his command.

Although Times Music also has many big singers, in fact, what big singers can bring to Times Music is more influence and real benefits, because those first-line singers themselves have relatively greater autonomy, so agency companies are often in a service position.

On the contrary, these idol star combinations are the money tree of Time Music, because first of all, they were cultivated by Time Music itself. Secondly, the speed of cultivating idol combinations is much faster than cultivating powerful singers.

Then, the prices of idol stars such as commercial performances are not low at all, and they are more obedient.

However, the company has to offer high public relations fees for these idol stars every year, especially for packaging their image, personality, etc., which costs a lot. However, now, Wang Yifan's promotional video is likely to break their inherent image.

Therefore, Dai Bixin hesitated.

"The times are changing, Mr. Dai, and now idol stars also need to step down from the altar." Wang Yifan said lightly.

"Also, this short film does not mean to make them ugly, it is just that the subject matter is a little lower, but it is more down-to-earth, so I don't think you have to worry about this at all." Wang Yifan said with a smile.

"Mr. Dai, let me ask you, how creative do you think this short film is? Do you think it can be popular?" Wang Yifan asked with a smile when hesitated.

"To be honest, creativity is very interesting and should be popular." Dai Bixin nodded.

"Then what else do you have to hesitate? Is this worse than the negative news about them?" Wang Yifan asked back.

"Then, okay." Dai Bixin finally nodded.

In fact, it would be useless for him not to nod, because to put it bluntly, Wang Yifan was the one who decided to do it. Didn’t even say anything if he didn’t see Dai Xinyue?

"Dance My Life" has been completed and the schedule is scheduled for October.

"Mr. Dai, this video requires the greatest support from Times Light and Shadow, especially in terms of filming schedules." Wang Yifan said to Dai Xinyue.

"Don't worry about this. Times Light and Shadow will definitely give the greatest support, at least not less than 3,000 cinemas to open paintings." Dai Xinyue nodded and said.

"No, 3,000 stores are far from enough. "Dance My Life" is destined to be difficult to perform a long-term screening, so the first week will likely account for more than 60% of the total box office of the movie, or even more, so we need more painting theaters."

"But October is a popular schedule, and we will have many competitors by then. It will be difficult to get a higher schedule." Dai Xinyue frowned.

"Ten days! We only need to share the box office in ten days. We can reduce the subsequent box office in the movies, and even give it to those theaters directly as a condition?" Wang Yifan made a suggestion.

Dai Xinyue was stunned for a moment. If this was used as a condition for negotiation, it might not be impossible.

However, in this case, the box office losses will be huge.

"Mr. Dai, I understand your concerns, but you have to know that "Dance My Life" is just a fan-oriented movie. What we need is the early concentrated outbreak. In the early stage, try to drain the box office potential, so how much can the subsequent box office share be left?" Wang Yifan also knew Dai Xinyue's concerns.

After all, generally speaking, the box office of a movie is in the first two weeks, but the subsequent box office cannot be underestimated, but fans are really different to the movie.

Although "Dance My Life" can definitely be said to be full of sincerity, to be honest, the plot is just that, and the actor's acting skills are not mentioned.

Therefore, such a movie is destined to have a good reputation, so the box office potential of the movie must explode before the reputation falls to the end.

And the 3,000 theaters are really pale in comparison.

Of course, ten days have actually been a bit long. How many days has the box office explosion period of "Dancing the World"?

However, even so, in fact, Wang Yifan still doesn't think that many theaters can be discussed. After all, if the movie fails, no matter how much box office concessions are made, it will be useless to promise.

100% of 0 is still 0!
Chapter completed!
Prev Index    Favorite Next