197. Encountered siege
The market for movies is so big. If you eat one more piece, you will lose one less piece. It’s better for Wu Han and others. After all, they are not the ones who are the biggest. Although their interests are damaged, they will not be damaged.
But Chen Hang and Jiuzhou in the prosperous Tang Dynasty are different.
The production cost of "Nine Stars Continuous Pearl" is as high as 200 million yuan, and with the promotion and distribution, the cost is estimated to be up 400 million yuan.
With such a high cost, the pressure to recover is of course very high. It was nothing at all. In the eyes of Chen Hang and Jiuzhou, the competition intensity of this year's Spring Festival is actually relatively low.
"Nine Stars" can be said to have no particularly strong opponents, well, there is no one who can fight, but it's different now.
So, of course, they cannot remain indifferent.
In the conference room of Jiuzhou, Chen Hang, Odman and others gathered together for a small meeting. The theme of the meeting was how to curb the reputation of "The Story of the Loyal Dog Hachiko".
"The current situation is very unfavorable for us. "The Story of Hachiko's Tale" suddenly became a big hit, and it's only a few days ago. If we don't suppress it, then when it comes to the release, how many more screenings do you think we can get? How many screenings will be snatched away by the other party?" Chen Hang said with a frown.
"Yes, in fact, it can be seen from the preview theater that actively adjusts and increases the number of screenings for "The Story of the Loyal Dog Hachiko". Once the reputation of "The Story of the Loyal Dog Hachiko" is completely exploded, it will be difficult to stop it at that time, and this will definitely affect our "Nine Stars Continuous Pearls" opening screening." Odman nodded and said.
"Director Chen, what about your opinion?" Odman looked at Chen Hang.
It can be said that Odman's greatest contribution in the Jiuzhou system of the prosperous Tang Dynasty was to bring Chen Hang, a director of 1 billion, so he could not afford to lose.
"First of all, our publicity needs to be strengthened, and we also say hello to the cooperative media. At least we cannot praise "The Loyal Dog Hachiko" like others." Chen Hang is the leader of the movie, and his words are very important.
"Secondly, the reputation of "Hakiko" must be suppressed, and it cannot continue to explode, and it must be fast, otherwise, it will only take a few days, and even if you want to suppress it, you will not be able to suppress it."
"Again, the publicity budget must be increased. Even if our reputation cannot exceed the other party, at least the exposure rate must exceed the other party."
"Finally, contact several other companies that have movies released during the Spring Festival. I believe they don't want to see "Haki Hachiko" have a huge reputation."
"And the speed must be fast, so we don't have much time left." Chen Hang obviously came prepared.
Don’t think that if you have a good reputation, everything will be fine if you get a good reputation. If it is released and a large-scale audience will have a big reputation after watching it, it will be difficult to curb it. But now it is only during the preview period. Even if the reputation of "Hakuki" is good, the number of viewers is actually relatively small.
Of course, the other party will definitely pay a huge price to do this, but they have to do this, because one has increased and the other has declined. According to the current rate of the reputation of "Hakusaki" that is booming, it is really time to be released. Then, the theaters will definitely not refuse to give "Hakusaki" more screenings.
Many people may find it strange, "Didn't your cinema chains have their own cinema chains in the prosperous Tang Dynasty?"
In fact, this is not the case. The release of any movie, especially a large production, cannot be distributed only in its own theaters, but sign contracts with multiple theater companies.
Most of the time, even if the theaters and the production company belong to the same group company, both parties are not affiliated with each other.
The theaters may give their brother companies some resources, but it is obvious that they really do not follow market rules. Moreover, the light and shadow of the times are not easy to match. If you break the rules, then the other party can do it naturally.
There are also those other theaters, and they don’t care about these. Whose movies are awesome and can bring more audiences. They naturally hope to give each other’s movies more screening.
If it was the beginning, then "Nine Stars and Pearls" was the target of others in the same period, but now, it is the other way around. "The Loyal Dog Hachiko" has a very high reputation, and its reputation is currently fermenting at an extremely fast speed.
Others are not fools, how could they not see the strategy of "Hakiko"?
This is also why Chen Hang suggested joining other opponents of the same period to hack "The Loyal Dog Hachiko".
It is really that "Hakuhoku" has disrupted the preview strategy of other movies. It is special. Now "Hakuhoku" has such a good reputation. Other movies are previewed at this time and can't even blow them even if they want to.
Chen Hang's prediction is correct. Odman contacted Huanyu and Tianfang, but both sides agreed to make trouble together.
For example, on Tianfang, although Ma Qingshan’s movies are not good at box office, who would think that the box office is too high?
Although Wu Han also appreciates "The Loyal Dog Hachiko", he must do it when it comes to interests.
It has nothing to do with personal grudges, it is purely at stake.
Therefore, on the sixth day of the preview of "The Loyal Dog Hachiko", several giants began to make efforts. First, Wang Yifan and the others suddenly discovered that the reports of major media praising "The Loyal Dog Hachiko" in the past two days were at least half, and instead, the promotional releases of several Spring Festival movies were replaced.
However, this is not over yet. Although "The Story of Hachiko" before cannot be said to have zero negative reviews, it can be said to be rare.
But now several media have begun to give negative reviews to "Hakiko".
"The Story of Hachiko's Tale" is actually not that good, with a clichéd plot and over-sensational..."
"Dogs are very loyal, but the plot is too fake and cannot stand scrutiny. It only takes ten minutes to wait for ten years in the movie, but in reality, is it possible?"
"It's just a fairy tale about a loyal dog, and this kind of thing is impossible in reality."
It is difficult to have a criterion for movies, so for the writers and the media, it is really not too simple to tell lies against their conscience.
At the same time, large-scale negative reviews about "The Story of the Tale of Hachiko" have begun to appear on Audiovisual Network and other movie review websites.
To sum up, the movie is not that good, it is a bit fake, and it is impossible for such a thing to happen in reality.
Chapter completed!