Although "127 Hours" is a thriller, the ending is that Qin Hao returns to his family. Although he still likes to go out for adventures, he tells him where he has joined him every time.

The film is previewed, and a small-cost movie of this scale will naturally not hold any premieres or something.

In fact, there are no film critics or media in the preview screening. It’s nothing more, and the treatment of small-cost movies is like this.

Don’t think that these PR costs are very small. In fact, if you really want to follow the regular preview PR, the money you spend is definitely not a small amount.

The preview of "127 Hours" has a very good reputation.

Moreover, in many occasions, the audience actually applauded spontaneously, and such a scene appeared in the theater where Su Zhen was, which made him feel flattered.

It turns out that if the movie is made, the audience will really applaud.

He used to think that was the result of public relations, the applause of the film producer and the publisher spent money to buy, but as the director of the preview of "127 Hours", of course, he knew that he really didn't do this, which means that this was the spontaneous reaction of the audience.

And many people discussed it loudly.

"That's so awesome! Who said that China does not have horror movies and can't make good movies at a low cost? That's it!"

"This is a real man! Although the story is simple, it is really good to shoot and full of sincerity!"

"The male protagonist is a cruel person! Just for this, it's worth the price to return."

"I can't stand it if I cut my bag, but I can't stand it!"

"This money is worth it. Now I'm still sweating when I turn on the air conditioner!"

"This director is good. I wonder if there are any other works before?"

The pre-shot of "127 Hours" is not many, and it is almost a midnight show.

Only about 100 pre-screenings have been arranged in Huaxin's theater chain.

Soon the first batch of data was counted.

The average number of previews in these 100 shows is only 45 people per game, with an average attendance rate of about 30%. Such data is indeed not good, but you should know that the previous promotion of this movie was very limited and the cost was very low.

In addition, it was the first preview and the midnight show, so this result was actually considered passing.

Preview, and it is a small production like "127 Hours", which costs only 2 million yuan, and the attendance rate of the first movie is not very good, so the schedule of previews the next day has not changed much.

However, the day after the preview, some viewers who watched the preview were mentioned on the Internet.

The average number of people in the preview screening of the next day also increased, with the average number of people in the game reaching 53. On the weekend, the third day of the preview screening, the average number of people in the game rose to 70 again, and the average attendance rate was close to 50%.

There is no preview screening for the new four-day week. After all, it is a niche film. The audience has dropped sharply on the working day, which has affected the attendance rate of previews and will continue to preview three days on Friday, Saturday and weekend.

By the second weekend, after the spread of reputation, the average number of people per game has reached 98 people per game!

Many domestic audiences actually have low requirements for movies, especially fans who like to watch thrillers and horror movies. In fact, they have lower requirements. Especially for domestic horror movies, their requirements are really not high. Therefore, although movies like "127 Hours" are not really classics, because the movie is indeed pretty good, they are praised by them.

Sometimes, word of mouth is really important. Even if the preview of "127 Hours" is 60%, in fact, this data is not high in prime time, but don't forget that the preview of "127 Hours" is all in midnight, which is very terrifying.

In the six-day pre-screening, "127 Hours" has won nearly 700,000 yuan in box office.

Compared with the production cost of only two million, it is already considerable.

Don’t forget that this is just a preview, and it is all midnight show. Therefore, such results have made Huaxin also have higher expectations for this movie.

In fact, the preview results are sometimes really not a problem, but the preview results are good. Without any public relations or guidance, a large number of tap water has appeared, which is enough to prove that although this film is a niche, it has gained a very good reputation among specific groups.

Moreover, although "127 Hours" is very niche, niche means that the circle is not big, but the word of mouth is also among this specific group of people, so the effect is even better.

For example, in a group of 3,000 people of a suspense thriller enthusiast, Chen Mao took the initiative to promote and recommend the movie.

"I highly recommend "127 Hours", the best domestic thriller of the year so far. The sawing hand episode scared me half-dead and I almost dared to watch it!"

What Chen Mao didn't expect was that some fellow fans had watched this movie. After Chen Mao sent the recommendation message, someone quickly followed.

"I also recommended it. The sawing hand section is really awesome. It's okay to break your arm with a machete or an axe. If you are too impatient, I might be able to do it. The key is that Mr. De has broken his bones and then cut them bit by bit with a knife. This is too scary, too awesome!"

"I watched it the day before yesterday. To be honest, I didn't care much at first. After all, it was a domestic thriller, but it gave me a surprise. It really shocked me. I felt immersive throughout the whole process. Every struggle, every stone chisel, every drink water, every shout, every urine, the helplessness, suffocation, and despair are deeply imprinted in my heart!"

"I always thought that the two women would save the male protagonist at the beginning, but I didn't expect that they were just a so-called character. In the end, I cut off the hand with a knife. It's so cruel!"

Several group members who have seen it highly recommend it, which also aroused the curiosity of other companions in the group.

"What movies do you talk about, what sawing hands?"

"127 Hours, one of Wang Yifan's ten large-scale and cost projects, the one he personally wrote and starred in Qin Hao. To be honest, I really didn't expect that Qin Hao was really amazing. I was afraid of it."

"Tell me quickly, what is this movie about, what kind of sawing hand?"

"I'll tell you, I can't help but spoil it. Deng Chao's outdoor adventure was crushed by a stone and was trapped in the cracks of the mountain for 127 hours, just like the title, and then finally cut off his hand bit by bit with a folding knife."

"I'm going, really? It's too cruel!"

"So that's what the title means."

"I didn't want to see it at first, but now I'm looking at what you said, I want to see it again."

"It's definitely worth watching. This movie has a great warning significance. Look at our current life, we will also encounter stones that hinder us. However, it should be that as big as him, most of us have good limbs and healthy bodies. You must force us to a dead end. You can only exert your full strength. Live hard. Come on now. Don't wait until there is no way to go before working hard!"

The group suddenly became popular and everyone was discussing the movie.
Chapter completed!