A movie is usually previewed by media and previewed by film critics before it is released. What is the purpose of?

On the one hand, we want to release our reputation through film critics and media, so that they can help tout them first.

But at the same time, it is not just a way to check the quality of the movie in advance.

When the reputation of the movie seems to be worse than expected, at this time, it is really not a good thing to blindly promote how good the movie is, because it will bring a higher sense of expectation to the public.

But the quality of the movie is actually not that high, and some people may be tricked into watching movies, but after watching it, the movie might have been OK, but because the previous hype was too high, the expectations brought to the audience were too high. At this time, the movie did not perform well, so the early publicity would turn into poison.

Because the audience will feel deceived.

Let me put it this way, if I chose to watch the comments and media reports that the movie is so beautiful and beautiful, I would choose to watch it, at this time I would have an expected expectation.

If it is a little lower than the expectation value, then it’s nothing. After all, there are different things in movies, carrots and vegetables. Although they have not met expectations, they are still OK. Most of the time, the audience is easier to serve and more satisfying.

But once the movie is far below this expectation, what will you think after watching it? This is a bad movie!

Yes, the contrast will explode!

Therefore, "The Six Realms" has been controlling comments and has not played hard, because the movie is not only screened for one or two days.

The first wave of leeks must be cut well before they can grow well later.

July 8 evening.

"I Am Not a God of Medicine" and "Six Realms" both held premieres.

However, "I Am Not a God of Medicine" obviously cannot even splash water. It is nothing else and cannot be compared with "The Six Realms".

"The Six Realms" has spent so much money, so naturally it will not miss the premiere. It is almost released, so it is naturally necessary to crush "I Am Not a God of Medicine" to the end in publicity.

Just look at the lineup of both sides. Although "I Am Not a God of Medicine" does not lack celebrity support, what about "Six Realms"? Not only do they have top domestic stars, but also foreign big names.

How to compare?

It's incomparable at all.

The premiere is naturally a powerful tool for the promotion. In fact, Lin Husheng, on Huaxin, wants to kill the other party's morale, but that has to be spent. Lin Husheng doesn't care. In order to go public, he will make a profit by then.

But Wang Yifan asked Lin Husheng to give up his thoughts.

Because, that's really a waste of money, so what if the limelight is overwhelming?

The first day of the film schedule has been decided, and "I Am Not a God of Medicine" is at a disadvantage in all respects and can be said to be almost crushed.

"I Am Not a God of Medicine" is actually better, but none of the films that are being released can be played at all.

The theaters have both tended to "Six Realms" between the movie "I Am Not a God of Medicine" and "Six Realms". Do you still expect them to show mercy to those movies who don't perform well?

The screening schedule on July 9, "I Am Not a God of Medicine" was really completely crushed this time, and the screening schedule on the first day was less than 30%.

Yes, the two-point concession is indeed a big killer. Not to mention the big theater chain, those small theater chains have been completely publicly relatable. There is no way, and the small theater chains even care more about this kind of interest than the big theater chains.

Therefore, the first day of the film schedule "I Am Not a God of Medicine" barely reached 28%.

Of course, this is also the ultimate that "Six Realms" can achieve. After all, "I Am Not a God of Medicine" is also a famous director, and its reputation has exploded. It won 200 million yuan in large-scale previews, so this level is the limit.

"Six Realms" won 56% of the screening schedule when sacrificing interests. If you don't watch this screening, it doesn't seem very high, but in fact, it's really super high. You should know that this special cat is in the summer season, with movies released in large numbers, and theaters cannot really give all the screening schedule to "Six Realms".

But such a screening is already very amazing. You should know that at least four other movies will be released in the same period.

Of course, there is no big dark horse.

July 9.

Two highly anticipated movies have been officially released.

The early promotion of "Six Realms" and the reputation of the super big production are still attractive to countless audiences.

Beijing, Times International Cinema.

Times International Cinema has eighteen screens, which is considered a top-notch cinema.

Today, at Times International Cinema, there are only two screens released on "I Am Not a God of Medicine", and almost all the other screens were given to "Six Realms", and there are also some other movies released interspersed with scenes of other movies.

It can be said that when "I Am Not a God of Medicine" is scheduled, there should be nearly 30% of the scheduled films. But in fact, in the theaters controlled by several giants, "I Am Not a God of Medicine" is really at the bottom.

However, Fu Nanshen, the general manager of Times International Cinema, looked very ugly.

Why?

Although Times International Cinema is a theater that belongs to Times Light Cinema and is a theater that holds theater chain under Times Light Cinema Group, it must obey the theater screening arrangements. On the other hand, Times International Cinema is actually operated independently and the finance sector is settled independently.

It is expensive to build a cinema. Even if Times Light and Shadow are rich and powerful, it is impossible to achieve that every cinema under it is wholly owned. There are more than twenty shareholders of this Times International Cinema alone.

Fu Nanshen is the manager of Times International Cinema, and he needs to be responsible for the operation of this theater.

But Fu Nanshen is really not happy.

Today, "I Am Not a God of Medicine" was sold out at Times International Cinema. The movie tickets have been sold out since the morning. Yes, all the shows and all the tickets have been booked in advance.

Of course, Times International Cinema, located in the most prosperous shopping mall in Beijing, has its own top-notch customer flow, and the attendance rate of movies has always been much higher than that of other cinemas.

But the problem is that although the movie "Six Realms" is also very popular, the sales of movie tickets are not as full as imagined.

The number of games in prime time is better, but after 10 o'clock, the number of games in "Six Realms" actually has less than 60%.

You know, this is the first day of the release, and it is a super blockbuster. The 60% attendance rate may be considered super high in other places. However, at Times International Cinema, to be honest, most venues can achieve this attendance rate during this period, which means that the performance of "Six Realms" is not as good as imagined.

Fu Nanshen also visited the scene. After every movie of "I Am Not a God of Medicine", almost everyone who came out was discussing the movie, and many of them had red eyes.

After each movie of "The Six Realms" is played, it is exactly the opposite of "I Am Not a God of Medicine". Fu Nanshen even heard many people scolding and didn't know what they were filming.

Although Fu Nanshen did not conduct an accurate investigation, this phenomenon is actually more accurate than an accurate investigation. At least in the broader aspect, it is obvious that "I Am Not a God of Medicine" conquered the audience, while "The Six Realms" is obviously a super blockbuster, but it actually makes the audience scold the filming of something.

These are ordinary audiences, not professionals.

What do ordinary audiences like to watch? Of course, they are those movies that people can understand.

And "Six Realms" is a big commercial production, and people can't understand what the hell is it?
Chapter completed!