For Wang Yifan, he didn't feel anything about taking selfies or something. He usually played with high-end photography equipment.

Those equipment is valuable, but it is nothing to Wang Yifan. Moreover, most of the time, manufacturers directly send it to him to play.

This is also normal. After all, these high-end photography equipment are originally used in the field of film and television, and Wang Yifan, as the leader of Chinese film directors, naturally became the best promotion targets.

Of course, Wang Yifan knew that in this era, the mobile phone photography function can be said to have developed into a mobile phone that is the most core function besides communication.

It can be said that there are countless functions in a mobile phone. Usually, the functions used by ordinary people can only account for about 5% of the entire mobile phone. This is not a random statement, but a fact.

The most serious thing is naturally the function of the mobile phone itself, communication, and the second is probably taking photos.

Therefore, when promoting mobile phones, the quality and configuration of the camera are often a major focus.

Well, these are not the key points for Wang Yifan.

The point is that he suddenly felt that what the girl who tested the photo function was doing was very interesting, and it could be used in the advertisements I endorsed for myself.

In Wang Yifan's plan, of course, the most prominent part of the shooting of this advertisement is Chen Anping himself, but Chen Anping's identity as a rich second-generation makes him unable to be the only one.

The so-called red flowers also need green leaves to match, and the ultimate goal of this advertisement is to empathize and resonate with the advertisement.

So in this advertisement, Wang Yifan will highlight more representative professions.

And I can be regarded as Chen Anping, who speaks for myself, and it can also be implied that everyone and every young person can speak for themselves.

However, such materials need to be searched carefully, and the girl who tested the photos on her mobile phone in front of her is a good material.

The outside world is still hustle and bustle, and countless people in the advertising industry are waiting for what the advertisements that were snatched away by an outsider will be photographed.

Similarly, countless melon-eating people are extremely expecting millions of advertisements.

After all, in the eyes of the general public, 100 million is just to buy an advertising idea. What a stupid and expensive temperament is that they prefer to see that the 100 million reward is fake, for publicity, hype, and marketing.

But the result is true, this is true, and the reward of 100 million has been taken down by Wang Yifan.

This is very unacceptable, why?

If you say you are awesome in movies, it would be fine. Of course, being able to make movies means that your strength is definitely enough, but the problem is that being able to make movies is the same as being able to make commercials, but being able to make movies, advertising creativity, and it must be classic and wonderful creativity, which is a bit unacceptable.

Do you let people live or not

Shenlan Group is also well versed in the hype. After all, Shenlan Group was already a home appliance giant in the Chen Jianjun era.

Therefore, there are not many advertisement bombings every year.

This time, although the cost of spending is indeed high. Even a large group like Shenlan Group has a market value of up to 100 billion yuan and an annual advertising investment of hundreds of millions, it is extremely rare to have such a huge investment in just one advertising.

Like this advertisement, it seems that the reward of 100 million Chinese coins and the shooting of advertisements adds up to 200 million Chinese coins. This is indeed a high cost, but in fact, this is not the biggest one.

The greatest investment in advertising is never the advertising itself, but the platform but the channel.

CCTV's annual advertising bidding and prime time advertising can be sold at sky-high prices, so you can know that the investment of the broadcast platform is the biggest expenditure.

Many people may think that if I endorse myself, isn’t it awesome? If I just let it go, it will naturally form an effect. Word of mouth is passed on. In fact, it is really nonsense.

Perhaps this is true in the long run. Advertisements like I endorsed for myself, and if they were well shot, it would become a phenomenon. But the same problem arises. Doesn’t such advertisements require a lot of money on the playback platform?

The answer is naturally no. The more you are in this way, the more you need to invest a lot of money on the playback platform.

For this reason, the advertisements I endorsed for myself attracted much attention before they were broadcast, but they were more concerned by relevant industry insiders. Although the people who were watching melons also pay attention, in fact, the melons are forgetful. You have to tease them from time to time before they will remember them.

Of course, even now, it proves that this project with a 100 million yuan advertising reward is given to Wang Yifan. For Deep Blue, not to mention the specific effect of the advertisement, it is worth it just now. To put it bluntly, if it weren't for this person being Wang Yifan, how could it have the effect now

To put it bluntly, if you want to have enough gimmicks, you must also pay attention to routines.

To this end, when Deep Blue announced the launch of the new product launch and brand advertising conference of the next generation of Guangyao mobile phones, it immediately attracted countless people's attention.

Of course, there are not so many people paying attention to the new product launch conference, because Guangyao's new product launch conference has not produced anything, especially the awesome black technology and other things. In fact, in recent years, the new product launch conference has been played a lot, and there is nothing new, but it is different if it is added to a highly anticipated sky-high advertising conference.

In recent years, domestic brand advertising has become increasingly in line with international standards, but it has never been as eye-catching as this time.

However, too much attention is certainly not all good, because of the million-dollar reward, coupled with the failure of advertising elites around the world, the person who finally won the sky-high reward was Wang Yifan, an outsider in the circle.

It's fine, but Wang Yifan is not an unknown person. On the contrary, Wang Yifan himself is also a celebrity, the number one commercial director in the Chinese film industry, and his top box office surpasses Yang Long. Naturally, no one will question his strength in movies. However, he is not a person in the advertising circle, so this also makes the outside world's expectations and expectations for this advertisement become higher and higher.

For elites in the advertising industry, their expectations are high because if you want to pick things up, if the advertisement is a little worse, what will be waiting for will be the picking of their group.

For competitors of Deep Blue Group, they naturally do not want this advertisement to have any good impact, so naturally the requirements for this advertisement are getting higher and higher, but it is a potential requirement.

For the media, they actually have no requirements, either breaking through the sky or knocking out the dust. Anyway, they all have reports.

For the general public, they naturally have unlimited expectations for this advertisement. After all, advertising creativity itself is sky-high, and it is a cooperation between Wang Yifan and Chen Anping, two richest men under the age of 30.
Chapter completed!