602. Low-key release
The promotional strategy of "Sunshine Sisters" is to sneak into the village and shoot.
In terms of first-day screening, Chen Hang's brand is still very good. The first-day screening of "Bloody Apes" ranked first without any surprises. 32% of the screening shows that Chen Hang's signature is still very strong.
At least for theaters, although Chen Hang has knelt on two movies in a row, in fact, a few days before theaters were released, they were really not worried about the performance of the movie.
The subsequent box office will be based on the previous performance, right?
The second is Cao Meng's "Angry Soaring to the Sky". After all, it has a large number of Hong Kong stars, which is somewhat attractive.
"Rage Soaring to the Sky" is scheduled to 28%.
Wu Han's "The Deep Sea Cave of the Deep Sea" ranked third, but he also received 26% of the films.
The screening of "Sunshine Sisters" is much worse, with only 12% of the screening on the first day.
This is also because of the fact that this movie has investments from Huaxin.
The resources are already tilted, otherwise there will be even fewer ones.
Although it seems that the schedule of films is very low, don’t forget that this is the Spring Festival period. Not only is the ticket price higher, but the attendance rate is often incomparable to other unpopular schedules in the past.
Of course, if a movie that only gets more than 10% is targeted by the other companies, it would be more than worth the cost.
After all, even if "Sunshine Sisters" is sprayed out, it is impossible to lower the screening schedule anymore. What are the benefits for them? There is no benefit, and it is possible that Huaxin will be disgusted because of this.
Of course, they will not be willing to do things that harm others and themselves.
In a blink of an eye, it was another Spring Festival period.
The movies released during the Spring Festival are mostly without midnight because the day before was New Year's Eve.
It was officially released, basically starting on the first day of the Lunar New Year.
After all, "Sunshine Sisters" does not have the lineup and cast of the same major productions in the same period, and there are fewer screenings, so it is still relatively low-key.
It’s not that I don’t want to be high-profile, but that it’s unnecessary.
After all, the strategy of "Sunshine Sisters" is to sneak into the village and shoot.
Let other opponents of the same period fight back and forth against each other.
The preview of "Sunshine Sisters" before was actually quite good. Of course, this is good, and it is only targeted at some specific groups.
In fact, the other films this year performed very well during preview. Although there must be public relations effects, objectively speaking, the quality is at least higher than in previous years, and at least there is no real flop.
As the saying goes, no one is good for a hundred days, and no flowers are red for a hundred days.
This year, Dong Xian'er can be said to have interpreted this sentence with real experience.
Of course, it’s just relative that Dong Xian'er, as the queen of bad movies, had too many resources to use, but she never made any improvements.
However, after working with Wang Yifan later, Dong Xian'er largely reversed the situation.
However, afterwards, something happened to Dong Xianer's backer and her funds were trapped. The resources that Dong Xianer could once squandered were fewer.
But fortunately, Dong Xian'er herself is indeed capable.
Dong Xian'er won the movie "Sunshine Sisters" by herself. Yes, it's not based on background, but on strength.
Li Mingjuan likes Dong Xian'er especially because the difference between Dong Xian'er and Yan Lingxuan is that Dong Xian'er is actually not that fairy, but Dong Xian'er is more changed.
For the films released during the Spring Festival, the main creators have a very intensive publicity schedule.
There is no way, after all, although the Spring Festival is very hot, it is also very short, shorter than any schedule.
The outbreak period is concentrated between the first day of the Lunar New Year and the seventh day of the Lunar New Year.
This week is recognized as the hottest period in China, and the box office output is also the highest.
In terms of the promotional itinerary of the crew of "Sunshine Sisters", on the first day, the entire creative team will act together, and the location is not Beijing, Shanghai and Guangzhou, but Haixi City.
Li Mingjuan’s hometown.
Here, "Hatching the Wrong Car" has successfully triggered a craze, making Haixi City proud.
So this promotion was actually initiated by Haixi City.
After a routine conversation and interview at Haixi Huaxin International Cinema.
The lights dimmed and the movie began.
In terms of the introduction of the production company at the beginning, it is no longer Xingmeng or Xinxing, but a new label, the image of a female warrior holding a shield and a sword.
The brand of Jinwo Film and Television Co., Ltd. made its debut.
The big screen gradually becomes cooler, and the first scene appears is the daily life of Ren Na's housewife played by the heroine Yan Lingxuan.
After being woken up by the alarm clock, she immediately got up carefully, for fear of waking up her husband who was still sleeping soundly. Then, she began to prepare breakfast and clean...
The story of "Sunshine Sisters" is actually very simple to put, but age has a great leap.
On the big screen, the daily housewife life ended, Ren Na finally ushered in her leisure time. She sat under the windowsill with a cup of coffee. It was quiet, and the sun was so beautiful, dazzling!
At this moment, the name of the movie jumped out - "Sunny"!
The screen lights up again, but it turns out that it has arrived at the hospital in the picture.
Xia Chun, played by Dong Xianer, appears!
The role she played was deliberately suspense, and the first thing that appeared was the name, not her.
Ren Na was attracted by the screams and was a little frightened. She subconsciously looked at the owner of the single room of the hospital. The name was "Xia Chun". Then the camera switched. Ren Na returned home and looked at the photos of her classmates in the old high school. Here she cut into the daily life of Ren Na and her daughter, which is a scene of her daughter stealing money, and the sketched portraits of the characters all over the floor...
"Sunshine Sisters" is certainly not a suspense film, it is a comedy, a very special comedy film.
Of course, despite this, there are still suspense that should be there, such as this first paragraph.
Next is the daily routine of the heroine and her mother in the hospital. The movie "Sunshine Sisters" has a lot of daily plots, but the daily plot does not mean it is not exciting. On the contrary, this choreography is very interesting.
In the ward, a group of patients were watching popular TV series. As a result, someone said, "It's not a sibling, right?", and then the voice of the male protagonist in the TV series "We are biological siblings" came;
The second time, someone just said, "It's not something incurable, right?", but the heroine said, "The doctor said I've only been one month old."
A lover eventually becomes a sibling, and the car accident cancer cannot be cured, and these memes have been used. The sarcasm and ridicule are very strong!
What is particularly funny is the reactions from patients to families to nurses, from inside and outside the ward, are very funny.
The screening room also heard chuckles at the right time...
Li Mingjuan and the main creators also smiled.
As a comedy, it creates a funny point. If the audience finds it not funny, then this movie can basically be sentenced to death.
Fortunately, everyone's funny points are the same.
Chapter completed!