"It's really difficult to break 10 billion yen!" Tsukamoto Oshima said unwillingly.

"So we decided to buy some box offices." Tsukamoto Oshima said again.

Buying box office is not only exclusive to China. Whether it is an island country or Hollywood, buying box office is common.

This is also a promotional cost in itself.

For example, buying a wave of box office on the first day will push up the box office data on the first day. For the audience, seeing the movie has a high box office, sometimes it will naturally be attracted.

After all, a good box office may not necessarily mean a good movie, but at least it means a good movie!

Although "Midnight Bell" is still very promising to exceed 10 billion yen, the problem is that several Hollywood blockbusters have arrived later.

To be honest, the island market has no resistance to Hollywood blockbusters unless they are some films that they are not interested in.

Of course, at this stage, "Midnight Bell" is actually successful enough.

Wang Yifan's name became even more dazzling.

A horror-themed film ended up creating a box office of 10 billion yen, and this year's box office champion. If there are no big hits in the second half of the year, then "Midnight Bell" has a great hope to win the annual box office champion.

For Toei, he naturally hopes to break through 10 billion, so that his Tsukamoto Oshima can become a real person with a unique vision.

And for the island market, it is also a proud thing.

Although the director is Wang Yifan, the background, starring, shooting venue, and investments of the movie itself are all from the island country, so they naturally think that this is the victory of the island country's local movies.

Live-action movies have not been able to get such a high box office in the island country for a long time.

And the key is that "Midnight Bell" is not only a big hit in island countries, but also swept like a hurricane in Asia.

It is unprecedented for a horror movie to achieve such results.

In North America, although the box office of "Midnight Bell" seems to be low, Chen Zhixian is very optimistic about DVDs. Horror movies have always had great potential in this regard.

As for the fact that DVDs are difficult to sell at a good price, because the box office in North America does not seem to be very high, so the problems need to be viewed separately.

Although "Midnight Bell" has a bad box office in North America, its reputation has exploded.

The horror movies that swept Asia at the same time are also a big bargaining chip in themselves, so the copyright of DVD is definitely not really based on the box office in North America.

That is their local movie, which is why it is referenced in this way.

Wang Yifan was too lazy to care about it, but buying box office or something is really boring.

The key is that Wang Yifan feels that there is no need to be such a trouble.

"Isn't it because it's scary before that many people clamored that "Midnight Bell" should be banned?" Wang Yifan asked.

Tsukamoto Oshima looked at Wang Yifan in confusion. Well, the main reason is that he doesn't know what Wang Yifan is going to say.

"Since that's the case, we can forbidden ourselves!" Wang Yifan said.

"Stop broadcasting by yourself?" Tsukamoto Oshima was stunned for a moment, and then his eyes lit up.

"Director Wang, you are really a genius. You are banned from broadcasting yourself. We can promote it externally. Considering the negative impact caused by this movie, as a company with a sense of social responsibility, we decided to release "Midnight Bell" next week!" Tsukamoto Oshima is naturally not a fool to be the president of Toei.

Just come without opening your mouth!

Wang Yifan nodded and said, "Yes, some things will be cherished only if they are lost! We will take the initiative to release them. Anyway, there will be not much box office in the future, but this will stimulate the fans of "Midnight Bell" to go back to the theater to relive the film!"

Toei's speed is still quite fast.

That night, Tsukamoto Oshima came out in person!

After announcing this important news, I watched Tsukamoto Oshima on TV with a sincere look, as if all this was because Toei was a company with responsibility and social responsibility.

Then, the release of "Midnight Bell" entered the countdown!

Igarashi Bookstore became popular because of "Midnight Bell". As the son of the third generation of Igarashi Bookstore, Toshita Igarashi himself is also a hard-core book and movie fan of "Midnight Bell".

At the earliest time, he went to watch "Midnight Bell" and even held a reading meeting for "Midnight Bell" in a bookstore.

In the evening, he suddenly saw that "Midnight Bell" was about to be released and he was not going to continue to be released, which made Igarashi Tsubata suddenly think about it.

"You guys, we met because of "Midnight Bell". Now "Midnight Bell" is about to be banned from the screening. I suggest that we will revisit "Midnight Bell" together!" Toshita Igarashi said to others at the reading club.

"This proposal is very good. When we recall the past in the future, we will definitely remember that we are gathered together because of "Midnight Bell"!"

"I agree too! Think about it, "Midnight Bell" chose to end the screening early because of its scary reason. We should support it even more. It has reached the extreme of horror films, and it is unlikely to see such horror films in the future."

For a time, with Toei's help, "Midnight Bell" began to take the emotional route.

It will be difficult to see classic horror videos like "Midnight Bell" in the future.

Why not revisit it again?

I've seen it once, don't you want to try it out if you're scared if you watch it the second time?

For a time, the Internet of the island country was filled with various discussions about "Midnight Bell".

Well, it’s actually all routines, in order to stimulate the movie fans’ desire to watch movies and allow them to contribute their final box office to the movie.

Facts have proved that "Midnight Bell" is self-banned, and this trick is quite useful.

The next day, the box office of "Midnight Bell" in various parts of the island country rebounded, and even showed a counter-slump.

A layman watches the excitement, while an expert sees the tricks.

Many people in the circle have seen that this is a self-marketing and hype act by Toei, using pre-release as a bargaining chip to stimulate the movie fans' desire to watch movies.

Loss? No, because it is actually difficult to make a difference in the subsequent box office. After all, the freshness of a movie is limited.

And these losses can be completely compensated by the box office of the last week of this fourth week.

Besides, the subsequent long-term screenings actually make money by theaters, not Toei and the investors of "Midnight Bell".

So, this is definitely a hype that makes a profit.

As it turns out, this trick is quite useful.

The box office of "Midnight Bell" in the fourth week is, the higher the box office is.

Even creating a miracle, the box office in the fourth week of "Midnight Bell" actually exceeded that in the third week.

Finally won a box office of 2.1 billion yen!

Let the total box office of "Midnight Bell" successfully surpass the 10 billion yen mark.
Chapter completed!