After seeing several companies that were once brilliant, with extremely high popularity, now have poor operations and failed joint ventures, Cui Ning and Wan Xinglong felt very uneasy.

Fortunately, I received a call from another entrepreneur on the way, and through the arrangement of Minister Zhao and Mr. Jiang, they invited them to inspect the company.

This typical entrepreneurial enterprise has a product called Longguo’s traditional secret recipe.

Before we arrived at the company, we looked at the trucks waiting in line on the roadside, Cui Ning and Wan Xinglong seemed to see the scene of queuing up at the entrance of "Shashi Daily Chemical" to pick up goods again.

The founder of the company is Chen Shishi, who is in his thirties and is a very interesting entrepreneur.

Huiren, a company, started from the low point of royal jelly, and made concentrated royal jelly products. At the beginning of its business, it had very few resources. Technology, brand, marketing network, talents, etc. were all at a disadvantage compared with other companies.

At that time, the company had its own layout decision:

First, Chinese patent medicines are the main focus;

Second, the generic varieties - tonics are mainly used. Because the introduction of new drugs itself requires a lot of money, the cost of imitation tonics was very low at that time.

On the other hand, the cost of Western medicine preparations is relatively high, so Huiren decided to make tonics mainly based on Chinese patent medicines. This decision is more in line with Huiren's situation at that time, allowing Huiren to survive.

Mr. Chen and the driver picked up Cui Ning and Wan Xinglong at the station. While introducing the company's situation, they pointed to the trucks on the side of the road. They were very proud:

"At the beginning of this year, we put on TV advertisements of Renzhe Lover on Longguo TV. Now the orders for dealers to queue up to pick up goods have reached next year. Our products are loaded directly from the production line. After a thousand kilometers, when we arrive in Xinjiang, the products are still warm and the supply is in short supply."

Mr. Chen waved his hand and continued:

"In accordance with the high starting point plan, Huiren invested 200 million yuan this year to build the Huiren Chinese Patent Medicine Industrial Park, which meets the GMP standard and covers an area of ​​660 acres.

At present, 8 dosage form preparation workshops and modernization have been built with national gmp certification, and the production of traditional Chinese medicine extraction workshops ranked among the top in the country. They have invested huge amounts of money to introduce internationally advanced production equipment and quality testing equipment from Germany, Italy and other places.

At the same time, high-tech such as membrane separation technology and ultra-fine crushing technology are adopted during the production process, which fully ensures that Huiren's large-scale production and product quality.

I attended the meeting some time ago, and I attended for a long time. After listening to Minister Zhao’s speech, I came back in a hurry without attending the meeting the day after tomorrow. I needed to hold the meeting, and there were too many places to sign it.”

"How much can this year's sales be achieved?" Wan Xinglong asked.

"Our sales in the millennium are only tens of millions, and last year it was 300 million. As for the goal this year, Chen Shi stretched out his hands and said "at least this number"

Cui Ning nodded, "Mr. Chen, you should know about Sanshu oral liquid?"

"Of course I know, this is a big event, and the future will be written into history." Mr. Chen also sighed a little emotionally. "Only our internal people know that Sanshu was wronged, but killing people to kill people, and some consumers themselves are troublemakers."

"Why do you say that?" Wan Xinglong asked.

"Eight bottles of oral liquid, drinking an old man to death is an alarmist statement. The old man's death has nothing to do with the product. If you don't drink Sanshu oral liquid, even if you go to the hospital, his illness will die. Go to find a famous doctor, but the result is still the same. Why do you put the blame on a company?" Mr. Chen's voice became louder:

"It's not that the family members want to blackmail, we have encountered such a thing, just the place where Sanshu oral liquid was in trouble."

After all, Mr. Chen is a person in the circle and has a very good understanding of the industry and some inside stories, and has told Cui Ning and Wan Xinglong some inside stories about the industry.

Since the past two years, consumers in some areas have made a living by extorting companies, the main method of purchasing some emerging companies' * and then extorting them on the grounds of physical discomfort.

As many as one or two thousand, as many as hundreds of thousands, companies themselves are involved in exaggerated publicity or are unwilling to make things worse, which makes the extortion trend increasingly fierce. Therefore, many companies regard certain areas as "forbidden zones" for sales.

Sanshu oral liquid itself is also an agent system, and local agents can definitely handle local affairs. However, at the end of Sanshu's year-end conference at the end of 1997, the agent in the area, which was severely criticized for financial fraud, also had complaints. In addition to internal rumors, Sanshu even went to court to sue the agent.

So the agent found a patient with cancer, thinking about creating chaos, and finally had to come out and settle it themselves. In this way, the headquarters would know its energy and would not do it easily.

The boss of Sanshu is not stupid either. He naturally understands the conspiracy. In addition, he thinks that his company is a major national taxpayer, and the government should also protect its own interests. Moreover, the products of his company must not be drunk to death, so he never bows his head to dealers.

In the end, this incident was exposed by the media, and "Eight bottles and three trees have killed a boss" became the headlines of the media. Whether it was the family of the deceased, the agent or the three trees, it was unexpected.

The family of the deceased was bewitched by the agent, but he wanted to claim millions of benefits. The agent wanted to make something happen, and then grabbed the headquarter's braid and won the support of the headquarters to avoid continuing to investigate financial and personnel matters. Sanshu's headquarters firmly believed that the product could not be drunk, which eventually led to the current danger.

"But it is a fact that companies exaggerate their efficacy," said Wan Xinglong. "From oral liquid to Fuxinkang, it is even publicized to treat cancer, including using national leaders' avatars to advertise, which is illegal."

"Illegal violations can be punished, but the agent's approach is also a bit of a desperate attempt." Cui Ning pondered for a moment, "Our Long Country enterprises must solve problems in development. The so-called original sin of capital must be analyzed from a dialectical perspective."

"You are all sensible people." Chen Shi invited two people to enter the Huiren Building he had just built. "It's not easy to start a business, especially *. Everyone knows that the profit is high, including consumers' demand, and the role of advertising and marketing is obvious, but who knows that I rarely sleep a few days a year and my hair is almost gone."

"Then you have to be honest, what is the efficacy of Huiren Shenbao product?" Wan Xinglong was also a little curious.

"I bought the formula at a big price. The formula has been circulated for hundreds of years. It used to be used by dignitaries and emperors." Chen Shi was still a little proud when he talked about the product.

Huiren Shenbao's formula comes from the traditional warm and tonic of the Long Kingdom, so the effect may not take effect as quickly as Western medicine, and even the so-called "golden spear will not fall", but long-term use does have certain benefits for men's kidney function.

However, the formulas in the past were made of standard Chinese medicine, and the requirements for medicinal materials were particularly high, so they were considered "concentrated version". However, in the industrial era, the cultivation of medicinal materials was also a major project, and the products manufactured can only be considered "popular version" and their effects are also different, but they are definitely considered good products.

As for publicity, if you tell customers that our products have the effect of warming and tonic and will not strengthen the aphrodisiac and nourish the kidneys, it will definitely not work, and it is not an exaggeration of publicity. At most, it is just advertising and marketing skills.

"Well, I believe your product is good," Cui Ning said, "I can feel the energy in the product."

Chen Shi laughed:

"The product is definitely effective. Many of my friends are my customers. Mr. Jiang said that you are all young talents, one is an investment company and the other is a master of brand planning. So I also want to talk to you. I have already put on advertisements from Longguo TV, including doing some charity, so I can listen to your opinions."

Cui Ning, Wan Xinglong and Mr. Chen chatted in the office for two hours, and then had a meal together. Mr. Chen was a standard *. While drinking, he told Cui Ning and Wan Xinglong that he was about to produce a female product, which was also a unique formula, which was very beneficial for women's care, and was called "Wuji Baifeng Wan".

Cui Ning said that if there are similar consumer extortion incidents, you can contact us as soon as possible. As long as it is not a product quality problem, you can provide certain support, but key enterprises must do a good job and promote national brands.

During the banquet, everyone also mentioned a very influential product called "Viagra". This Western medicine product was just launched in March and is known as the "gospel of men". The advantages of the West are very obvious in this regard.

"I will do a good job in the business and bring health to hundreds of millions of men and women in Long Country." Mr. Chen was a little drunk:

"It's really not easy to start a business, especially in the * industry. We are like dancing on the edge of a cliff, and we are always full of crises."

"Solve problems in development." Cui Ning thought to himself that in Long Country, there are many companies like Mr. Chen. The problem that Long Country needs to solve at this stage is employment. Only development can be strong. If the company is really put too many shackles, the people of Long Country will be hurt in the end. The poor and stupid days can never continue.

Cui Ning also has his own ideas about corporate marketing, exaggerated publicity, unscientific corporate management, and even the entrepreneur's own learning ability and realm.

First of all, if you want to make progress, the first thing is corporate development. Otherwise, talking about management, market norms, and even the imaginary corporate utopia will be deceiving yourself.

There are problems with any company. The key is that you must never make fake products or products that endanger your health.

Huiren's products, including Sanshu's products, are of the quality of all qualified products, but companies and entrepreneurs sometimes have fate.

Moreover, the efficacy of a product, in addition to its own product ingredients and pharmacological effects, half of the effect lies in psychology. Some diseases are even purely psychological factors, and drugs are just a form.

We must give enterprises opportunities, time, and space for entrepreneurs. Now, "development is the hard truth" and there is no excuse to hinder development. As for whether enterprises can solve problems in development, they will still deviate from integrity and original intention, and even be "liquidated" in the future. This requires the company's own conscience and responsibility. It requires enterprises to solve problems in development and understand trends. In many cases, they cannot blame the times and others.

The world's greatest brand, Coco Cola, has been sold as a drug, and has also been sold as sexy and full of sex.

It suggests that there are even various advertisements that rely on war and race. It was not until more than a hundred years later that it began to become a truly global innovation company. Rome was really not refined in one day.

After saying goodbye to Mr. Chen, Cui Ning and Wan Xinglong went to Lingzhou City, a city with Cui Ning's memories, to meet another legendary figure.
Chapter completed!