In 1984, Cui Ning prayed for rain in Lingguang Temple in the second year.

The eleven-year-old Cui Ning used blood as the guide, supplemented by sincerity, and combined with Mr. Jiang's spell, to stimulate the energy of heaven and earth, causing a rare national heavy rain in the Long Kingdom, especially in cities such as Lingnan, Longdu, Green Island, and Hangzhou, which even rained heavily.

In the heavy rain, Yu Jinlong, Liu Chuanshi, Nan Cunhui, Wang Shen, Li Beiwei and others suddenly had more inspiration and wisdom, thinking about their own destiny and future, and then successively established their own enterprises in 1984, which led to the later Hailan, Ideal, Wankai, Zhengtian and other enterprises.

Li Beiwei, born in 1939, was a "post-broken son". That year, Li Beiwei was born in a small town named Bai Ni in Sishui County, Lingnan Province. When he was still in his mother's stomach, his father died in a war.

Because his mother was unable to raise him, he was placed in the orphanage in Dongshan District, Lingzhou, where he spent his childhood.

When Li Beiwei was a little older, he began to make a living. He had painted leather shoes for others, worked as a printer, and fanned the rich in the theater, but never entered the school for a day.

In the 1970s, because he liked playing basketball, Li Beiwei was attracted by the county sports committee and promoted to the county sports committee as deputy director. Li Beiwei served as deputy director of the sports committee for 13 years. People around him recalled that he worked harder than anyone else.

At that time, Li Beiwei began to show his "necking with his subordinates but not his subordinates" characteristics: he carried shoes to the players outside the court and racked his brains to make the athletes have enough food; but his relationship with colleagues and superiors in the system was always not good, perhaps related to his childhood experience.

In 1973, Li Beiwei, who was "excluded", was transferred to Sishui Winery, which was on the verge of bankruptcy, as the deputy director, which was a workshop with only a few sips of rice wine jars.

Li Beiwei, 34, carried rice wine in person every day to go door to door to sell it in Focheng and Lingzhou. At that time, the highest output value of this small winery was only 1.3 million yuan.

换了新的环境,李北纬的聪明才智得以全面爆发.一次去岭州出差,他在街边买了一听可乐,这是他第一次喝这个饮料.

After drinking a can, Li Beiwei had the idea of ​​making drinks. Not long after, an opportunity came to him.

At that time, in order to change the backward situation of sports science research, the Longguo State Sports Commission issued a number of research projects to various research institutes, including sports drinks.

Subsequently, the Lingzhou Institute of Sports Science developed a new beverage, which is said to allow athletes to quickly recover their strength and can also drink it for ordinary people.

After the results came out, several professors and researchers were struggling to find a manufacturer that was willing to cooperate in production. Qu Shenglian, who was the head coach of the Lingnan Provincial Table Tennis team, learned about it and introduced: "My cousin is in Sishui. Do you want to try it?"

At that time, the Sishui winery was still very dilapidated, and the professors went to sit on benches. Li Beiwei cherished this opportunity very much. The researchers came to treat them all, and they also patted their chests on the spot to provide funds and equipment support.

In Sishui's factory, the project team spent more than three months and after 130 tests, they finally made an orange, alkaline electrolyte-containing beverage. This is the future "Oriental Magic Water" Jianlibei.

The 1984 Los Angeles Olympics was the first time that the New Dragon Kingdom participated in the Olympics. Through a series of relationships and marketing methods by Li Beiwei, Ken Libei became the official designated drink for the Dragon Kingdom delegation at the Los Angeles Olympics.

In August 1984, the Los Angeles Olympics opened. It was the largest Olympic Games ever held and the first time that was held by the people and made profits.

The Dragon Kingdom Olympic delegation achieved a "zero breakthrough" in gold medals at this game with Xu Haifeng's shooting and finally won 15 gold medals, second only to Meiguo, Romania, and Federal Germany, ranking fourth.

The success of the Olympics greatly inspired the enthusiasm and national pride of the whole nation. As the first choice drink for the Dragon Kingdom Olympic delegation, Jianlibei also received unimaginable attention.

In the women's volleyball final on August 7, 1984, the girls of the Dragon Kingdom who had become national heroes, went straight to three games with their courage and unstoppable momentum, defeated the host Meiguo team, and achieved the grand achievement of "three consecutive championships". This was a grand event that the whole country was in full swing.

In the Tokyo News on the 11th, reporter Youhe published a gossip press release entitled "By the Magic Water" to Attack quickly?" He curiously discovered that the Longguo women's volleyball athletes were drinking a drink that they had never seen before during the competition. In fact, Kenlibei had almost no sales in the domestic market except for supplying the Longguo Olympic delegation. So he speculated that "the Longguo athlete won 15 Olympic gold medals, probably because he drank some new sports drink with magical effects - Kenlibei."

Obviously, this is a handwritten press release without any interviews and verification. The significant improvement in the performance of athletes in Longguo has caused a lot of speculation internationally, and this is nothing more than a relatively friendly one.

Unexpectedly, a reporter from the Yangcheng Evening News who was interviewed by the group saw this news and rewrites it into "The Magic Water of the Dragon Kingdom" became popular in Los Angeles."

When this news of "export to domestic sales" was published in the evening newspaper, it was quickly and widely reprinted.

The contrast between "Dragon Kingdom Demon Water" and "Oriental Witch" (the nickname for the Dragon Kingdom Women's Volleyball Team) adds a mysterious pride to the already boiling Olympic craze. It really matches the psychological satisfaction of an oriental nation who has just returned to the international stage. From then on, Jianlibei was known to the world overnight.

"Demon Water" is very in line with the mysterious oriental atmosphere needed by the Chinese people at that time. "Demon Water of Dragon Kingdom" greatly added to the ethnic complex of Jianlibei. The fashionable can packaging can be said to be unique among the domestic brands at that time and is very popular. Li Beiwei gave good luck like this.

In 1984, with the Olympic Wind and the attention of the whole world, Jianlibei's annual sales were 3.45 million yuan, and the following year it soared to 16.5 million yuan. It also entered the National Hall of Dragon Kingdom and the state banquet menu, and was hailed as "the pride of the country" by consumers.

In another year, it reached 1.3 billion yuan in 1986. Since then, it has always been the "No. 1 national beverage brand". At the most intimidating time, Sishui County was full of large trucks coming to pick up goods from all over the country, and a truck of Pijianlibei's batches were hyped up to 20,000 yuan.

By 1987, in just over three years, Jianlibei Group's output value, sales volume and profit and tax both jumped to the first place in the Longguo beverage industry. The sales reached 5 billion yuan that year. It can be said that the heyday of domestic beverage brands, Jianlibei became the first batch of "famous trademarks of Longguo".

Wan Xinglong and Cui Ning were chatting about the legendary stories about "Li Beiwei" and "Jian Libei", and met this entrepreneur who did not follow the norm again.

As a celebrity in the investment industry, Wan Xinglong is an old friend of Li Beiwei. When Cui Ning was in Lingnan, he also met Li Beiwei once. He was in an entrepreneurial event, but he was not familiar with it.

However, Li Beiwei looked very unhappy today.

"I just sent off the leaders of Sishui County and some friends from Sishui County. This is the third gang in two days." Li Beiwei, who was 60 years old, sighed:

"My idea is to go to a larger platform to push Jianlibei to the world, compete with Coco Cola, and be a real "world magic water". But the local government seems to have moved its headquarters to Lingzhou to undoubtedly poach the largest money tree in Sishui."

He paused for a moment and smiled bitterly at Wan Xinglong and Cui Ning:

"You have seen the world. Do you think I'm wrong?"

"That's right, but it's also wrong," said Wan Xinglong. "You are right to do things, but you have always been unaware of government departments and even treat them as enemies. This is also a problem."

"Oh, you know my personality, I just don't agree. If it weren't for me, how much did Jianlibei do today? How many billions of tax revenue have made to the government? Why can't I let me run the business according to my own ideas?"

Cui Ning opened a can of Jianlibei and drank it in small sips. Looking at Li Beiwei's expression and quietly feeling the unstable energy on his body, he asked:

"Mr. Li, what is your ideal?"

"Ideal? It seems that no one has asked me about this word for a long time." Li Beiwei was a little stunned. When I was a child, my ideal was to eat enough. Later, I became a Jianlibei. I thought of making this brand well, making more money, and then showing the people around me that I, Li Beiwei, is a person who does big things.

As for now, my ideal is to make Kinlibe bigger and make the East Cool Coke, so that the government can see that I am the master of Kinlibe and the person who changes the fate of the company."

"You seem to care about other people's opinions," Cui Ning continued to ask:

"If we leave government support and event marketing, what do you think is the difference between our companies and brands and Coke Coke? Or how far is it from Coke Coke?"

Li Beiwei nodded heavily:

"If we talk about our Jianlibei, our biggest advantage is the magic water of the Dragon Kingdom, which has the genes and pride of the national brand. This is a brand recognized by national leaders and the pride of the Olympics that year.

As for the difference between what you mentioned and Coke Coke, the first is time. They have been working for more than a hundred years, so I am still far from being able to do it in terms of capital, experience, management team, and talent.

As for not doing event marketing, it is not impossible. The role of advertising is very obvious. I can do more advertising.

How far is it from Coco Coke? I can't answer this question, but what I tell you is that Coco Coke has always regarded us as its biggest competitors, which proves that we are getting closer and closer to them now, at least in China, we are not inferior to it.”

"Will your different opinions from government departments affect the development of the company?" Wan Xinglong will also be very concerned about this.

"How could it be that there is no impact? This is a huge impact, very big." Li Beiwei sighed. "This year's sales are not as good as the same period last year. The main reason is that I moved the company's headquarters to Lingzhou, and the Sishui government began to give various obstacles. You also know that operating enterprises in Longguo and industrial and commercial taxation are all our superiors who can't afford to offend."

"The government doesn't want Jianlibei to fall. At least it has not said it will have a joint venture with foreign brands. This is also a good thing," said Wan Xinglong.

"This is the problem," said Li Beiwei. "All leaders hope that the company will become bigger, and no one will dare to bear the crime of failure. So, everyone is careful. The bigger the company, the less courage the government departments will be. How can I expect them to make the company bigger??? That's why I moved to Lingzhou to try to get rid of their control."

"In the past few days, we went to the original factory of Coke in Tianfu and Lepepsi, and met Mr. He of Lepepsi," Cui Ning said, "I have an idea, which is not the final solution, but I believe Mr. Li should be interested."
Chapter completed!