In Wan Xinglong's reception room, President Hao Yun, who had sent off Kejia's mobile phone, Cui Ning, who was drinking tea, and Chairman Xu Li, who was Chairman of Boda's mobile phone, met.

"Hello, Teacher Cui." Chairman Xu Li roughly understands Cui Ning's background and some of his previous work experiences, and seems very humble and polite.

"You are welcome, Mr. Xu, just call me Cui Ning." Cui Ning drank tea to moisten his throat. "I want to ask a question, who has more sales volumes from you or Kejia? I have read too many reports and have not found the exact answer."

"This question is hard to answer." Xu Li thought for a while:

"The data in many markets are not accurate, because the channels are under pressure. However, since our Boda 818 was launched last year, this machine has sold more than 600,000 units. It is the standard domestic mobile phone sales champion. This number is relatively accurate and cannot be compared with Coca.

But Kejia has his advantage, which is that it is several months earlier than us, so he has always regarded himself as the first domestic mobile phone. With the spokesperson, the advertising is also more fierce than us, so the two companies have their own advantages."

Cui Ning said: "Oh, this is the case, have you ever thought about celebrity endorsements and some measures to increase advertising?"

"These are all necessary." Xu Li clenched his fists:

"But our sales volume and flagship product 818 are currently very good, and we have completed the perfect first step for the company from the perspective of market and profit.

So for the time being, the spokesperson strategy is put on the new product launch. We will definitely use the spokesperson this year or next year. Teacher Cui, please give me some advice.

Then, advertising and spokespersons are integrated, but they need to be delivered based on profits and actual conditions. The more advertisements there are, the more advertisements there are. In fact, many companies are wasted advertising expenses.

I am not a major, but after all, I am a business company and I still understand the principles, so the time period, strategy and advertising slogan must be well crafted. We also hope to cooperate with Teacher Cui. After all, you have been responsible for the Hailan brand for so many years, and will definitely give us some inspiration."

"Hailan is also preparing to make mobile phones, but it has not been launched yet." Cui Ning smiled. "The brand must have something to do with sales, but we can't talk about the brand in vain. If the brand is an individual, his behavior, cultivation, wisdom, aura and connections are all part of the brand, so the brand is still very specific."

For example, in the mobile phone industry, first of all, we need to be fashionable. We must not be worse than Motorola and Nocia in terms of texture. It is the same as the temperament of people. Then, internal functions and technical research and development are very important. I don’t know how much Mr. Xu has invested in technology. We cannot compare funds with international giants, so we must have some of our own characteristics.

I am a brand and research brand. Although I am a cultural consulting company and are considered a service provider, I must objectively analyze the problems and then be a consultant and doctor for the company.

As for the current domestic mobile phone market, I think the opportunity is very great, but the risks are also very great. Once a certain celebrity product makes a mistake or the market does not buy it, the company is likely to face huge risks. This is one of them, so the paradox of celebrity products also exists.

Secondly, the arrival of domestic mobile phones means that more companies enter this field. The most common practice of domestic companies is price wars, including many companies being called price butchers. They will definitely lower the average profits of the industry, but will also greatly damage the brand reputation of domestic mobile phones.

Because the price means quality and service reduction, the mobile phone market and home appliances are still different. After more than a hundred years of home appliances, the degree of standardization is higher and the basic quality level is relatively higher. However, mobile phones are precision components. Whether it is technology, accessories, services, or cooperation with the post and telecommunications department, it is a large system project, and it must have sufficient funds and risk resistance.

Third, mobile phones currently have high requirements for channels, and channel construction is not a day's work. The most terrifying thing is that a mobile phone store has dozens of brands, which are alternative brands.

For Boda, the conditions for establishing a brand store yourself are not mature, so you must consider the profits of the middlemen and the influence of the brand is strong enough, including the appearance design of the mobile phone, you must be eye-catching.”

Cui Ning paused for a moment, "I won't summarize it much. Haha, it's a communication, but the mobile phone market will be a sunrise market in the next few years, which is certain."

"Yes, many home appliance companies also want to make mobile phones. When they look at the R&D costs and data in South Korea, as well as the number of patents in Motorola, they scared themselves.

Our Boda started out as a paging company and became the absolute number one domestic brand, with sales reaching tens of millions of units each year.

But the paging market will soon pass. Whether it is experts, comments or actual situations, the functions of mobile phones will completely replace paging. Therefore, when we transform into mobile phones, our biggest advantage lies in the control of quality. Everyone knows that mobile phones are afraid of badness. The maintenance cost is currently very high in China. In addition to paging, we Boda also provides research and development and processing of some key components of fighter jets. This is our advantage.”

"Fighter???" Cui Ning repeated the sentence very seriously. "This is likely to be a selling point, but it takes some effort to convert it into brand language."

"Teacher Cui, that's your major. I'm only responsible for conveying the information of objective facts." Xu Li also smiled. "In addition, we are optimistic about another market."

“Which market?”

"According to the theory of the great leader on the three worlds, our Dragon Kingdom has become the second world from the third world, and will definitely become the leader of the first world in the future.

However, as the backbone of the Second World, the right to speak is getting stronger and stronger, so the Dragon Kingdom now needs to help the Third World.

We just want to do export markets. Mobile phone communication is a world trend. Like Europe and Meizhou are not our direction. However, we are already negotiating in the African market and other countries in Asia. At present, their market is in a blank period and there is a very opportunity. So we are ready to try some waters in the international market."

"Including building factories abroad?" Wan Xinglong asked.

"That's the next step, it should be necessary." Xu Li pondered for a moment:

"At present, I want to make flagship products, with at least two products with over one million units a year, and then accumulate funds and expand production, and then I will start exporting next year. I want to hand over the work of TV advertising and spokespersons to you directly, Teacher Cui."

"Mr. Xu, you are so quick-witted. This is our second meeting." Cui Ning was also a little surprised.

"The formal meeting is considered the second time. After the entrepreneurs forum, there were not many exchanges." Xu Li smiled:

"Actually, I met you when I was in Lingnan, but you didn't pay attention. One of your employees is my nephew, so I have some understanding of you. Before I met you, in addition to Mr. Wan, someone had already revealed some of your information to me.

Of course, I have also seen several masters in Longdu recently. They spent an hour telling me about the past cases, which were all about the sky and the answer was to advertise on Longguo National TV, preferably in prime time, and then the celebrity spokesperson and the investment should be strong. I think the master's level is very high, but the actual content is very empty, which can be said to be very empty.

Any employee with a monthly salary of 2,000 yuan knows the truth and then packages it and sells it to the company. This is the sadness of Longguo Enterprise. Of course, I also looked at the master's case. Their customers are basically daily chemical or repeated consumption products, or high-profit products.

The effect of advertising bombing is quite obvious, and there is no overall solution except advertising. How could I cooperate with them??? It’s a joke.”

Wan Xinglong smiled, "Then Mr. Xu, what kind of company do you think is worthy of cooperation?"

"What the company wants to solve must have sales problems, which is certain," said Xu Li:

"But in addition to sales, it is required that the cooperative company must have thoughts and depth, and cannot just use cases to fool the company, and must have a deep understanding of the industry.

This deep understanding may not necessarily come from the perspective of the mobile phone industry, but also from consumers, market research, a certain type of people, or from the understanding of the media. These are urgent needs of enterprises.

In addition, as a cooperative company, I require the cooperative company to experience products, not only our products, but also Motorola and Nocia products, and truly analyze problems from an experience perspective, including understanding our products’ shortcomings, rather than talking about it on paper.

In addition, we hope that the cooperative companies will use data to speak instead of taking previous cases. Data is the most intuitive and vital. Many times, the basis for decision-making is data plus experience.

Another point is that we are actually a small company, very small and just started, so when we started cooperation, our goal is to make the company bigger, not just one-time transaction.”

Cui Ning nodded, "Actually, many times, the rules are the same. To talk about data and experience, the simplest thing is that our chances in first-tier cities are very small, but once we go to the county town and rural areas, and cooperate with the advertising of TV stations, we are also first-tier brands, or have the appearance of first-tier brands. The market share of rural mobile phones is less than 1%. The countryside surrounds the city. Even if only one-tenth of people use mobile phones in the next few years, then our market opportunity is still 90%."

Xu Li thought for a while, "Actually, at this stage, we know that we are not competitors to international brands and there are not many opportunities in first-tier cities. However, when we take the rural route, we are worried that in the future, we will make our brand low-end, and we will never be able to become a high-end brand again."

Cui Ning shook his head, "Low-end and high-end are not temporary achievements. Enterprises must first develop and occupy the market first. The changes in the mobile phone market are beyond our imagination. Three, five, and ten years later, maybe everything has changed. The iteration of technology, including the needs of users, is changing with each passing day, so I suggest that we plan a year's battle first. As for the future, as long as there are good products, the products are the best brand."

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