"Mr. Cui, haha, a department manager contacted us and asked us to give us a product name." Huaxia reported to Cui Ning.

"Baby, a big company, but it's just a department manager, and then just a name?" Cui Ning asked.

"Yes, it was introduced by a friend. Didn't they also produce cola? My friend knew that we were planning Coke products, so he introduced us to their department manager." Huaxia answered truthfully, and then continued:

"They have already given many names, including Powerful Coke, Patriotic Coke, Real Coke, Tiantian Coke, Jinmei Coke, Kexi Coke, many names, the earliest ones were called Powerful Coke, and even slogans were ready - Powerful Dragon Kingdom, Powerful Coke!

Later it was denied, and everyone liked the name Tiantian Coke, and thought it might become popular. Unfortunately, a company in Lingzhou registered a beverage trademark and others did not sell it, so it is called Jinmei Coke for the time being."

"What's the name? It's too unpopular and not too generous," Cui Ning said. Take Coco Cola for example. It was first entered the Dragon Kingdom and was translated into Tadpole Cola, Kekui, Tadpole gnaws wax, thirsty wax, it sounds like drinking tadpoles, drinking wax, who dares to buy it? It's simply a nightmare for the brand name.

In the 1930s, in order to give himself a good name, Coco Cola launched a naming competition, and publicly solicited translations in both the Dragon Kingdom and the Eagle Kingdom.

Dr. Jiang Yi from the Oriental College of the University of London, Eagle Country won the final victory. The name he came up with is exactly the four words we see now: Coco Coke.

With a likable name, Coco Cola's fortune in Long Kingdom is getting better and better every year. She also invited the actress queen Ruan Lingyu to endorse herself, and quickly became popular in the old Shanghai city.

Come on, let me tell you some basic rules for brand naming.”

As he spoke, Cui Ning asked Huaxia, Zhang Dahai, and Lin Wei to sit down and talked about the rules and personal opinions on brand naming from the perspectives of marketing, branding, and even energy science.

First of all, the name of a brand must be simple and easy to understand, easy to read, and popular. For example, the world-renowned brands of Longguo Translator, Volkswagen, General, Standard, BMW, Mercedes-Benz, etc. are all too classic. Classic is like a natural brand, just like there should be such a name, so it is inevitable that it will be popular.

Just like we say that the emperor combines the merits of the Three Sovereigns and Five Emperors, so after Qin Shihuang, this position has been popular for more than two thousand years. The same is true for brands, and the luck of this brand must be excellent.

Another principle is that it seems to be right at the mouth and is well-known to the public. For example, a certain item, animal and plant, etc., such brands are easily best-selling products. For example, apples, cabbage, wheat, corn, etc., are actually very good brand names.

But there is a principle that the item itself must be global or national. When everyone knows what this name is, do not give it a dialect local name or an ambiguous name, such as "kiwi fruit", which is actually not suitable for brand naming, because the name itself is controversial, and is far less suitable for brand names than apples, strawberries, and oranges.

Then, there is another key point in brand naming, which is to be neutral as much as possible and not to have too strong feelings. Names like Patriot Coke are destined to fail, and the senses are too strong. Like people, they are actually manifested by the imbalance of the five elements. For example, brands such as Hailan, Phoenix, Toyota, Honda, etc. It is difficult to define their senses, so it is an excellent naming.

The so-called neutralization may not have derogatory meanings. For example, the "Hammer" of Sichuan Province and the "Biaozi" of Dongshan Province cannot be used as a product name. It is extremely lucky and the company will not last long.

There is also what everyone always says about atmosphericity. Which brand is suitable for atmosphericity, including how to match the brand and advertising slogans. This is all knowledge. For example, the Moon God and the Chinese Turtle Essence are actually very generous, but from the perspective of brand feng shui, the former is too feminine, while the latter is also harmful to the harmony of the sky, so it is difficult to last for a brand analysis.

Of course, when Cui Ning told the employees, he tried his best to avoid Feng Shui and metaphysics, but communicated with everyone from marketing and communication, and then let everyone learn to think. After all, some brands also need to combine with the entrepreneur's own luck and ambition, and it is not a name that can represent everything.

"The name of Coke in Tiantian is really good, and Jinmei Coke is a little puzzled. You can discuss it at a meeting. Then choose one or two names, including the explanation of the name to the other party." Cui Ning said, "I still have something to do and I won't attend the meeting. Huaxia, you can host the meeting."

Cui Ning left the company and had an important thing to do.

Although Phoenix Coke has entered the substantial stage, there are still many things to do.

In addition to the workers of Tianfu Coke, Cui Ning not only rescued these people, but also other old workers in Coke factories in the 1980s, as well as their pension problems. Cui Ning hopes to do more through Phoenix Coke.

Jinchengshan Haiguan, Shanghai Zhengguanghe, Shencheng Bawang Temple, Longdu Arctic Ocean, Green Island Laoshan, Seoul Bridge, Yucheng Tianfu Cola, Lingzhou Asian Soda... These factories have a group of elderly people and engineers who have made outstanding contributions to the country's domestic beverage industry.

In recent times, Cui Ning has contacted many seniors in the Coke industry and people in need through channels such as Mr. Zhuge, Mr. Jiang, and even relevant national departments, Ji Ziyu's family, Kong family, etc. After all, these factories were acquired by Coke and Wanshi Coke, they basically faced the dilemma of bankruptcy or insolvency, and many people lost their source of work and life.

Technicians and engineers are going to join Phoenix Coke's new factory, because after Phoenix Coke received the support of Mr. Jiang, Minister Zhao and others, they not only built factories in one city, but also built several factories across the country, enough to arrange hundreds of technicians and engineers.

A large number of workers who have no source of income or laid-off work can go to new factories, while the other part needs to be resettled, including building apartments for them and paying monthly pensions. This requires a special institution to complete, which needs to be affiliated with a certain department of the country, including the establishment of an IMF.

This requires coordination of many relationships, including signatures from many departments. After all, doing good things requires normal procedures. Building an apartment is not just about having money, and there is too much work to be done in how to allocate them.

The support of the seniors made Cui Ning more confident in doing things, and some things must be* for themselves.

The director of Arctic Soda in the 1980s was named Yang and Yang Jianguo. It sounded like the name had a strong atmosphere of the times.

Director Yang is an absolute hero of Arctic Ocean and a hero in the Longguo beverage industry. He firmly opposed cooperation with foreign investors at the beginning because Arctic Ocean had good benefits around 1994 and was also a key enterprise in the district. Although the market is around Longdu City, the annual sales of several hundred million yuan and employees who love factories must have a joint venture with foreign investors?

As a result, after a joint venture with foreign investors, four companies were established. All of the original promises were invalidated. Arctic Ocean products were quickly stopped production and turned to producing international brand Wanshi Coke. Director Yang then left behind to thank the customers. The first part dealt with the official business. Second, he held a meeting at home and established two family rules. First, he did not drink foreign coke, and then did not work for foreign-funded enterprises. He watched the old man write and play chess in the park all year round.

Mr. Zhuge, Minister Zhao, Mr. Jiang and others, and since the Phoenix Coke were launched, they have not thought about doing the job of Director Yang, but when they heard that they were official personnel, Director Yang looked disgusted, which turned many people away.

On that day, Director Yang was taking a walk in the park again, holding a small bucket in one hand and a large homemade brush in the other hand. He used a mop pole to add a large sponge, sharpened the sponge into the shape of the tip of the brush, and then wrote on the ground in the park.

Temple of Heaven Park is located in the south of Longdu City, on the east side of Yongdingmen Nei Street in Dongcheng District. It covers an area of ​​about 2.73 million square meters. The Temple of Heaven was built in the 18th year of Yongle in the Ming Dynasty (1420) and was rebuilt during the Qianlong and Guangxu period of the Qing Dynasty. It was a place where emperors of the Ming and Qing dynasties sacrificed the emperor and prayed for a bumper harvest.

The Temple of Heaven is the general term for the two altars of the Circular Mound and the Jugu Altar. It has two altar walls, forming an inner and outer altar. The walls of the altar are in the south and the north, symbolizing the earth of the heaven. The main buildings are in the inner altar, the Circular Mound Altar is in the south and the Jugu Altar is in the north. The two altars are on a north-south axis, with walls separated in the middle.

The main buildings in the Circular Mound Altar include the Circular Mound Altar, the Imperial Void, etc. The main buildings in the Guyuan include the Hall of Prayer for the Year, the Huangqian Hall, the Gate of Prayer for the Year, etc.

In 1900, the Eight-Nation Alliance established a headquarters in the Temple of Heaven and set up a cannon on the Circular Mound. Cultural relics and sacrificial vessels were swept away, and buildings and trees were tragically destroyed.

After the founding of the People's Republic of China in 1949, the government invested a lot of money in the cultural relics and monuments of the Temple of Heaven to protect and repair them. It has carried out many repairs and large-scale greening, making the ancient Temple of Heaven even more magnificent.

Recently, Temple of Heaven Park has just been recognized as a "World Cultural Heritage" by UNESCO.

For the surrounding residents, the park covering an area of ​​millions of square kilometers is a good place for leisure and walks.

Director Yang is a regular visitor to the Temple of Heaven Park, and the park managers all know this stubborn old man. I heard that he was once a powerful factory manager.

On the open space in the park, Director Yang put down the bucket and brush, walked slowly for more than ten minutes, and then started writing every day.

Writing on the ground is also a unique invention by the elderly in the Long Kingdom. As for the invention and which dynasty and which dynasty, it is unsatisfactory, but at least since the Republic of China, the elderly in Longdu have the tradition of writing on the ground.

When Mr. Yang was young, he loved to copy calligraphy. Ouyang Xun, Liu Gongquan, Yan Zhenqing and others also copied calligraphy one by one. After retirement in recent years, he fell in love with Wang Xizhi, Lanling Preface, classic Tang and Song poems, and Leader Poems. He was the best partner for him to live in the park.

"I cherish the Qin Emperor and Han Wushu, but the literary talent of Tang Zong and Song Zong, a generation of genius Genghis Khan." Director Yang was writing about the leader's Chunxue, Qinyuan, and a young man stood beside him and recited softly.

Director Yang did not look squintingly, finished writing this famous poem, "Look at the present day", sighed slightly, and this time he looked at the young man who suddenly appeared with a small backpack on his back.

The young man nodded to Director Yang and said:

"Hello uncle, I see that your characters have the charm of Huaisu style, but they also have the character of Wang Xizhi everywhere, so they are written very well."

Director Yang couldn't help but look at young people with admiration, because this poem is usually written in Huaisu style, and he can see the charm of Wang Xizhi in his fonts, and this young man is not simple.

"The Red Army is not afraid of the difficulties of expeditions.                                                       �

"If I read it correctly, uncle, you must have been Ouyang Xun when you were young, and you have copied both Liu Gongquan and Yan Zhenqing's posts, so some words will inevitably carry their traces," said the young man.

"Why do you say that? How did you see it?" Director Yang couldn't help but ask, was it because the young man was talking nonsense or did he really understand this?

"Uncle, Ouyang Xun's characters are combined with the characteristics of Han Li and Jin dynasties regular script, and are combined with the stele script of the Six Dynasties. The Siyi said that it is a comprehensive collection of the strengths of various schools.

The main characteristics of Ouyang Xun's calligraphy style are rigorous and neat, flat and steep. Although the characters are slightly longer, they are white in segments and neat and rigorous, with tight central palace, and the main strokes are stretched, making them look unrestrained, sparse and dense, all sides are prepared, with exquisite sides, vivid and lively atmosphere, just right.

Your update is obvious at first glance, and it is a copy of the "Inscription on the Relics of Master Yong of the Huadu Temple". The writing style is faintly filled with the European style.

Liu Gongquan's font structure is vigorous, and every word is rigorous and meticulous. In terms of the characteristics of the characters, he is known for his thinness and strength. The regular script he wrote is vigorous and charming, and his bones are strong.

The so-called stable but not vulgar, dangerous but not strange, old but not dry, moist but not fat, harmonious and graceful, refers to the characteristics of the willow body.

You can read a lot of copying the Liu style with the word "shan" in one's own way, not only similar in shape but also in spirit, so I said you must have copied the Liu style.

As for Yan Zhenqing's Yan style, it has a very similarity to Liu Gongquan. If Liu style is heroic, Yan style is thick and broad, one looks like a teenager and the other looks like a middle-aged person.

Yan Zhenqing was born in a family of loyalty and wise men. He was solemn and stern, and was majestic and beautiful. Many of his works were written after middle age. His experience and breath naturally had the achievements of time.

Your word "Bao" vaguely smells like Yan Zhenqing's "Memorial to Nephew", so I think you must also be a copywriter of Yan's style.

It is precisely because of the copying of various fonts that inadvertently bring out corresponding traces on certain characters, proving that they have worked hard on certain characters.

Uncle, don’t you know if what I said is right?”

"Young man, your eyes are poisonous." Director Yang couldn't help but nodded, "I don't know what to do?"
Chapter completed!