The second time I went to Xiang Yuzhen's house was Xiang Yuzhen's mother and Aunt Huang invited her.

However, before going there, Cui Ning secretly asked Su Ruoqing, He Meng and others about what gifts they gave this time, but there was no standard answer. So he went to the mall and supermarket and bought some so-called nutritional products that the elderly like, such as Citigarbha, donkey-hide gelatin, etc., and came to the door again.

Aunt Huang naturally wanted to see Cui Ning again, and of course there was also the latest news, that is, some progress has been made in cooperation with Xiaobao.

Seeing Cui Ning bringing gift boxes into the door, Aunt Huang quickly took them and then made a solemn statement:

"Xiao Cui, I accepted it this time, but I will never give gifts next time. You are also a brand planner. You also know that the real value of these things lies in the packaging. In addition, the so-called nutrition and health care are not as good as paying attention to diet and strengthening exercise in daily life.

We know you don’t care about this little money, but you can’t buy things randomly. Apart from eating some honey all year round and your uncle likes to drink some wine, we hardly buy * ones.”

Cui Ning smiled, put down the things and said:

"Auntie, I'll buy some honey and some fruit next time. I just feel embarrassed not to buy something when I come to the door, but I really want to give gifts, and I really don't know what to give."

"Yes, I went to see some kids and friends. Apart from giving wine, I don't know what to give." Uncle Xiang said, "The Etiquette Country does not have a real national gift, which proves that the company's planning still ignores this market."

Cui Ning's unintentional words made her heart move, but she didn't say anything. After all, something happened this time. Aunt Huang also explained the progress of Xiaobao's work:

"I told Lao Du that he also wanted to find a professional company to cooperate with, so it hit it off. However, he has been attending the city's two sessions meeting these days, so in a few days, he will take his team to your company for inspection, but he is very serious in his work, and you must be fully prepared."

"Don't worry, auntie, I'm ready for previous cases, data, pictures, and customer reviews," Cui Ning said. "And for companies like Xiaobao, I will try to charge only a reasonable fee, and I also hope that we have our own national brand."

After communicating with Aunt Huang about meeting Xiaobao, Cui Ning received a call from Ji Ziyu:

"An important meeting tomorrow is Naobeijin. The sales in the past six months are very good, exceeding expectations. I am ready to go on TV commercials and ask you to attend the conference, including the shooting of TV commercials."

"Okay, attend on time tomorrow."

The next day, at the special meeting of "Brain Beijin", Cui Ning met the legendary figure, Shi Yuzhong for the first time.

This entrepreneur, who was born as a technician, became a millionaire or even a billionaire with his own strength. Then he almost went bankrupt due to the "Titan Building". He did not lose confidence and faith in the trough. Through various channels, he obtained a recipe for Naobeijin, and then intended to Dongshan again.

However, after more than a year of trial sales, the effects of Naobeijin are obvious to all, especially for insomnia, depression and some gastrointestinal discomfort, which have unique effects.

Moreover, after two years of preparing for military and horse racing, Shi Yuzhong has accumulated a lot of funds again, and "Baobeijin" has become his strategic product with great plans.

Nearly thirty people attended the meeting. Except for Ji Ziyu, Cui Ning, Huaxia, Su Ruoqing and Shi Yuzhong, the rest were brothers who had followed Shi Yuzhong for many years, as well as the future regional managers of "Brain Beijin". Almost all of them were practical people and marketing backgrounds, and everyone also had huge expectations for this product.

Because I heard that Cui Ning and his party were from a brand consulting company, Shi Yuzhong's team, who was a marketing leader, was not particularly enthusiastic. They greeted him routinely and sat there. However, all the men present were still amazed by Su Ruoqing for a long time.

Since Su Ruoqing was nourished by Cui Ning's blood (pure blood nourishment, no other intention), she has been beautiful, charming, and sexy.

The feeling is bright and bright, so I have always been low-key, such as a black suit, and sometimes I wear a hat to avoid the attention of passers-by and affect traffic.

Ji Ziyu is the investor of Shi Yuzhong's new products. Because the family business involves traditional medicine and nutrition, he also attaches great importance to this "brain gold". As for whether Cui Ning can conquer Shi Yuzhong's marketing management team with his strength, Ji Ziyu never doubts, because after having been in contact with Cui Ning for a long time, he understands that Cui Ning's brain has different thinking and ranks in brand marketing.

After introducing the people attending the meeting, there were actually more than 20 people who couldn't remember it at once. Instead, I thought that when Su Ruoqing's attendance, Shi Yuzhong's team had some expectations for Cui Ning's strength. It seemed that there were beautiful places and companies, which often proved that there must be real heroes. This is also the reason why Cui Ning asked Su Ruoqing to attend the meeting. In a sense, as soon as Su Ruoqing appeared, customers first thought that the company was not ordinary.

Cui Ning talked about this matter with Su Ruoqing in private. Su Ruoqing's shy smile could turn the ten thousand-foot glaciers and the antarctic into spring water:

"Mr. Cui, as you say, this is called a fairy plan, so why have you never been trapped?"

As Cui Ning and Su Ruoqing gradually became good friends, Su Ruoqing knew that Cui Ning was actually very cheerful, but she was too serious at work, but she was not as cold and serious as she seemed, and she could make jokes, so she joked with Cui Ning after work to liven up the atmosphere.

Cui Ning smiled: "Haha, the fairy plan is for the company, but recently several customers often call me and call you to attend some meetings. Senior Jiu Zhongxian has been saying hello to you all the time."

"The recent customers have been very good, and the progress is still smooth, but will this brain gold effect really be amazing?" Su Ruoqing asked.

"The product is good, but the human body is actually resistant to drugs, and the effect of long-term use is probably attenuated," Cui Ning said:

"The key is that they can't explain the main selling points now, and the content of the TV commercials is still arguing internally."

This is some small conversations between Cui Ning and Su Ruoqing before attending the meeting. As expected, it happened.

"I suggest that I focus on improving sleep. The trial sales in the past year have been the most obvious effect in improving sleep. Moreover, our approval number is also improving sleep. There is nothing to say." The person who spoke was the regional manager who has followed Shi Yuzhong for many years, Mr. Yang, who was in his thirties.

Another boss, who has been a veteran in marketing for many years, is Mr. Lin, who is a few years older than Mr. Yang. After hearing what Mr. Yang said, he shook his head repeatedly and said:

"I don't recommend improving sleep. This function is a bit suitable for both young and old. We know that the more suitable the function, the more it cannot withstand the market test. Just like the international brand Red Bull, drinking Red Bull when you are tired, thirsty, sleepy, and thinking about capturing all the scenes and crowds, the result is counterproductive.

I think that for women, women are the most easily impressed group. Our products are young and healthy products are also the most recognized in newspapers and DMs. Therefore, I suggest that for women, we focus on beauty and youthfulness. Look at Panlong Yunhai, which is based on this concept, detoxification and beauty, with hundreds of millions of sales per year. The product itself is not as effective as our melatonin and bifidobacterium, and the advertising is also average, because it captures the women's market."

Another planning director, Mr. Fang, was born after writing soft articles with Shi Yuzhong step by step. He was not very old and was only about thirty years old. He did not agree with Mr. Yang and Mr. Lin's conclusions and said:

"Mr. Yang and Mr. Lin are both marketing experts, and they are very familiar with the products and even know the * market well. However, the two of them just now are aimed at the functions of the products, ignoring the cruelty of the market environment and competition.

If we position ourselves to improve sleep, we will have hundreds of competitors, including the strong competitive brand in the market now, Taitai Oral Liquid. At the same time, this product is also a leading brand in the women's market, including the Panlong Yunhai Detoxification and Beauty Capsule mentioned just now, which means that we have established several powerful opponents for ourselves.

So I don’t recommend starting from a certain function simply. Our functional demands must be obvious and specific, and unique to other products.

So I suggest that the main demand is melatonin, the product ingredient, is also the core of every soft article. No matter what the symptoms are, it will eventually be attributed to the product. Therefore, melatonin, which is the pineal gland, is the main selling point, and the so-called youthfulness, improving sleep, moistening the intestines and laxatives, are all due to the unique effects of melatonin as the main ingredient."

There is another woman, An Lan, who is the deputy director of director Fang, who is less than 30 years old, but she is naturally very thoughtful to be the deputy director of planning in the workplace. Her speech also represents certain views:

"Mr. Fang and I are in charge of planning work. We have seen the most information and researched consumer feedback. So we think consumers must hope to be effective when buying our products. Then we see that many people take them effectively. As for improving sleep, youthfulness, or melatonin, it makes sense, but the main function of thirty-second TV advertisements is to enhance trust.

We need to use videos, pictures, and television technology to convey trust, such as using Meiguo and Dongyang Kingdom

, experts from Eagle Country, have proved that our products are scientific and effective. This is what we repeatedly emphasize in our soft articles, and melatonin has been recognized worldwide."

The four speakers, two bosses and two planning directors, each held their own opinions. Some sales managers even hoped to focus on the "freckle removal function". Because their friends took it with obvious effects, they were opposed by most people on the scene, because this function was neither universal nor had huge risks, and was not the route that should be taken at all.

In short, there are those who support the Yang Sect, those who support the Lin Sect, those who support the Fang Sect, and those who support the An Sect, including a few cunning guys who have not spoken and are waiting for Shi Yuzhong to make a decision in the future. This is the standard meeting scene of modern companies.

For a while, there were quarrels and quarrels, but Shi Yuzhong was still unable to make up his mind.

Ji Ziyu looked at Cui Ning. Cui Ning had just made some records and was listening afterwards, including feeling everyone's energy and thinking about how to break the deadlock.

"Let's hear Mr. Cui's opinion," Ji Ziyu said. "I believe Mr. Cui's ideas will definitely give you a refreshing feeling."

However, Cui Ning was very smart. During the chaotic discussion, he had already quietly said a few words to Su Ruoqing and asked Su Ruoqing to speak simply first, because this was the best way before he spoke. As long as Su Ruoqing opened her mouth and said nothing, the atmosphere on the scene would stabilize and the magnetic field would be much more stable, which would be beneficial to his next strategy description.

Su Ruoqing did not talk about specific strategies, but just briefly said a few words from the perspective of a female consumer:

"As a standard female consumer, what the bosses said just now makes sense. I will choose Madam Oral Liquid and Detoxifying and Beauty Capsules. First of all, there are many advertisements, including market reputation, and we will also try our products, but the expectations will be higher, and the trust depends on the effect of taking it.

Therefore, I don’t recommend challenging well-known brands in a targeted manner. Challenging for challenges is too expensive for new products. We should still take a unique approach and face the market with new strategies, especially thinking about the product and market environment, and thinking about what consumers think, and thinking about problems from the perspective of consumers.

Of course, I am just a marketing person in the company. At the strategic level, we, Mr. Cui, are the real masters and Mr. Ji's good friend. Let Cui Ning talk about it.”

Cui Ning then began his strategic thinking about "Brain Beijin" and completely different ideas and angles...

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Chapter completed!