In addition to Hengjiweiye and a hotel, several cooperative companies including Huiren, led by Cui Ning, all gave a certain shocking plan to deal with the possible attacks of Dongfangshuai.

Moreover, Cui Ning and Dongfang Shuai understand each other. Cui Ning understands the principle of stable corporate brands, but in the face of competition, there must be some strategies. As for whether the company should cooperate with itself and whether to use extreme means, it is not completely decided by a brand company. However, Cui Ning also knows that being beaten by passively is not his own style.

Take action when it is time to take action. Since Cui Ning founded the company, he felt a certain amount of pressure for the first time and made his own choice.

For customers like Huiren, with "Huiren Shenbao" and "Huiren Wuji Baifeng Wan" as the main products, Cui Ning regards "Huiren Shenbao" as the main strategic product, and the slogan "He is good, I am good" has not changed, but Cui Ning has carried out a round of "education for men and women" based on the characteristics of the product.

Products like Huiren Shenbao are not as effective as "Viagra". The target groups are also different. They are all for warming up and need to be taken for a long time. However, this product does not look like "Naobeijin". After the advertisement of Naobeijin was broadcast on Longguo TV, it has become a standard gift and a surprise. Moreover, the sales growth has made companies feel surprised.

Unlike Naobeijin, Huiren Shenbao is difficult to use as a gift. It is basically purchased by oneself or his wife, and the expectations for the product are relatively high. Once you think the product is ineffective, you will decisively give up.

But this product has a huge advantage, that is, under normal circumstances, even if the effect is not good, it will not be praised everywhere. This is very different from female products, so the overall market reputation is still good.

Since it has a good reputation, TV advertising and a certain user base, Cui Ning decided to let Huiren Shenbao go further, that is, go directly to the community.

Put on the banner, "He is good for others, I am good for him", "If you want to be healthy, use Shenbao in the morning and evening", and then the sales staff wore white coats (with professional doctors leading the team, which requires special recruitment), entered the community, learned the advanced experience of Sanshu and other companies, and popularized through basic male knowledge, and then the products were also sold in nearby pharmacies to achieve a perfect combination of activities and promotions.

Importantly, "Huiren Shenbao" began to strengthen traditional medical formulas, national invention patents, and the effects of warm and tonic. It even suggested that some patients can use Viagra appropriately. Instead of treating Viagra as their competitor, they regarded it as a partner, one for emergency and the other for a long-term.

It is precisely because of facts and reasoning that Huiren Shenbao's plan was quickly recognized, and the huge profits and sales scenarios of the company also made the company increase its recruitment efforts. Doctors and newly graduated college students all intervened in the marketing team and soon established a sales channel composed of thousands of outlets. Huiren was present in almost every important community.

Huiren's project has been preserved, and it is not Dongfang Shuai's strength to do so. Therefore, Cui Ning is not afraid of hard work, and has tailored plans for cooperative companies such as Boda Mobile and Noèce to implement them in every detail.

As for Ji Ziyu, Huang Laoji's boss, Chen Hengdao, a boss who respects Buddhism and from Lingnan, will come to Longdu in the near future and negotiate cooperation.

Speaking of the Daoguang period, miasma broke out in Lingzhou and the epidemic spread. Huang Laoji, a herbal enthusiast, went through hardships and found a good medicine. Finally, he got a secret recipe and developed a herbal tea recipe. This herbal tea not only relieved the villagers' illnesses, but also helped the villagers escape disasters such as smallpox and epidemics. Huang Laoji became famous since then and was known as the Lingnan medicine knight. He was also summoned to the palace by Emperor Daoguang of the Qing Dynasty and was named the Imperial Hospital Order.

In 1828, Huanglaoji opened the first "Lingzhou Huanglaoji Herbal Tea Shop" in the Thirteen Banks of Lingzhou. It was very popular among the neighbors and was known as the "King of Herbal Tea". In the following decades, Wanglaoji Herbal Tea Shop opened hundreds of herbal tea shops.

In 1956, the transformation wave swept across the country. Huanglaoji, Jiabaozhan, Chang Jiongtang and other eight companies merged to establish the "Huanglaoji Joint Pharmaceutical Factory", which was later renamed "Lingzhou Yangcheng Pharmaceutical Factory" and was owned by Lingzhou Pharmaceutical Corporation several times.

Mr. Chen was optimistic about this product and signed a contract with Lingzhou Pharmaceutical Company. He signed a fifteen-year contract at a price of 3 million yuan per year. From 1995 to 2010, he could use Huanglaoji's brand and formula and set up his own marketing company to sell this herbal tea.

"You northerners rarely drink herbal tea," Mr. Chen talked happily in Cui Ning's office. "But in the south of us, there are dozens of herbal tea shops on one street, and thousands of herbal tea shops in one Lingzhou. The annual sales are very large, so we started with canned products, which is to make ancient formulas into modern brands, which is also suitable for men, women, young and old to drink."

"You have authorization of three million a year, and it is also 45 million in fifteen years, not much or no more," Cui Ning asked, "How is the current sales?"

"The sales are actually very average now. In the years, it's only 100 million yuan, and I can barely support my life. After all, I have to support dozens of people," Chen Hengdao said, "I heard from Ziyu that you are a master planning master, so I learned from you."

"I can't say a master, but I think your product is pretty good. I am now serving Phoenix Coke and Extraordinary Coke, so I pay special attention to domestic beverage brands. The brand stories you just told, as well as formulas, etc., if it is really well documented, it proves that the brand has many stories worth telling," Cui Ning said:

"So I think I'll tell the brand story first, and talk less about the taste and function of the product. This is a love for carrots and cabbage, including Coke. In fact, half of the people don't like to drink, and the same is true for our products. So Coke is always an advertisement for half of the people who like to drink, and the other half is not their marketing goal at all."

"My company is still small now. In fact, the main problem is sales. Of course, the brand story needs to be told, but it is really not time," Chen Hengdao said:

"The county history records of the pharmacy shop in 1828 and the story of Lingnan Medicine Heroes can be found in relevant evidence. This is not difficult, but I think these things are far from the product, and compared with Coke, I am too far inferior. My goal is to sell more than 100 million yuan a year, so I feel very lucky.

I still have eleven years of use rights. If the annual sales volume is 100 million, it is 11 billion. If I am in our Chen family, I will be the only one who will be the best.

You should know that in 1995, in addition to authorization, I also built my own modern factory in our hometown, and invested tens of millions of magic gold. I always had to make this money back."

Cui Ningxiao:

"Have you ever thought about challenging Coke or All-in-one Coke to become Coke in our country?"

"Mr. Cui, you are joking with me," Chen Hengdao said, "I am a Buddhist and very pious. I know how capable I have to do what I have. I am just an ordinary businessman. I can make some money by doing some business, and then I can help my relatives and friends in my hometown. Then, the ancestors' ancestral hall records my contribution to the family, which is enough."

"Haha, Mr. Zong, when he started, he was poorer than you and had no funds. He just started a school-run factory. He is now very big," Cui Ning said, "and you also know that Feifan Coke wants to be the Coke of the Long people.

Then why don’t you think about creating a huge brand and business empire in eleven years?”

"Relying on large enterprises and the authorization I bought, I just do some business. After eleven years, this brand was given to others," Chen Hengdao said. "I guess at that time, I thought about retirement, or returning to Wancheng, planting flowers and grass in my yard, and then taking care of the children. This is my ideal."

"Then your expectation is that in the next eleven years, there will be at least 1.1 billion in sales. Haven't you ever thought that the company will do a little bigger?" Cui Ning continued to ask.

"Since I bought out the formula and use rights, I spent a huge amount of money to build a factory. How come I think Xiaofu is ready after a few years?"

"Haha, Mr. Cui, it's not that I want to be content with my little wealth, but that I'm contented. In recent years, I've seen too many friends who have more wealth, but I'm really not happy and very tired, so I think there's no need to make myself so tired.

In addition to this business, I am also planning to do some real estate business locally. The current policy is very favorable, so I don’t have to worry about supporting my family. How big can this brand be, it’s up to the flow.”

"Then boldly assume that if Huang Laoji achieved billions or hundreds of billions every year, would you still think so? Do you still think about retirement in your forties?" Cui Ning asked.

"If I spend billions a year, not to mention billions a year, I only spend ten billions a year, and only have one billion a year, I will try my best to buy out the brand rights for ten years, and then donate most of the money I earn. After all, too much money may not be a good thing. I am a Buddhist. Although my company is not big enough now, I have to donate money every year."

Listening to Mr. Chen’s ideals and the future plans of a standard Lingnan person, Cui Ning couldn’t say anything. After all, ideals are his own business. As a company, Mr. Chen’s energy index is actually not very high, only about 70. Cui Ning felt that being content with a small wealth is also a choice, so he didn’t say much.

However, although Mr. Chen’s company is not very willing enough, he is doing a lot of good deeds every year. Perhaps there will be better opportunities to cooperate in the future, and even the company can have better opportunities. Cui Ning dared not predict how big Mr. Chen and Huang Laoji can do and how far they can go.

However, afterwards, Cui Ning and Ji Ziyu must have communicated:

"Tiyu, cooperation is all about opportunities. I am just the person in charge of a brand consulting planning company. Mr. Chen needs a sales director or vice president, not a planning company. It is not time to cooperate now. However, if the planning work is needed, even if it is only a few hundred thousand, I will do it. After all, it depends on your face."

"Let's go with the flow," Ji Ziyu said, "Mr. Chen is really good and very kind-hearted. He just asked him to challenge international brands or be the cool coke of our country. Such a dream probably scared him."

"Maybe, the southerners are very pragmatic," Cui Ning said. However, there are many sales experts in my Phoenix Coke system. Phoenix Coke is currently selling well, but after all, we have never thought about making Phoenix Coke a century-old brand. If one day Mr. Chen needs talents from Phoenix Coke, this can be discussed. After all, after the fight in the beverage market in recent years, they are very experienced and enthusiastic about this market."

"That's OK. The salesman should be what Mr. Chen needs," said Ji Ziyu. "Look, Huang Laoji is not the main business of our family, and they all have to go with the flow."
Chapter completed!