The Taicheng Hailan store has a distinct Taicheng color from the outside. Whether it is the Taiyue stone at the entrance of the store, the stone carvings of "Taiyue stone Gandang", and the incense burner, it is obvious that some experts have seen Feng Shui. Moreover, the incense in the incense burner is updated on duty every day, and it is not just a decoration. Taiyue consumers themselves generally accept this Taiyue culture.

Whether from the principle of Feng Shui or some details, there is no problem in itself, but Feng Shui is not simply a fixed decoration, but a dynamic management process. The main problem of many Feng Shui masters is that they have formulas and they also know some important benefits and interests, but they do not consider changes in the year, climate and environment, so many Feng Shui situations are formulas and do not play the best role.

According to Mr. Jiang and Cui Ning's understanding, the rules of heaven and earth have changed, especially the classic physiognomy and Feng Shui secrets of the Tang and Song dynasties have lost their meaning, which is equivalent to using a set of failed rules and algorithms to calculate the current new rules. The energy and wisdom cannot reach the level of the heavens and man. If you don't know which algorithms need to be improved, you can only rely on fraud to maintain your survival. Even if the original intention is not a deception, it is inevitable that you cannot calculate this matter.

The reason why fortune telling and Feng Shui cannot become a profession is that it cannot reveal the secrets of heaven. Once the secrets of heaven are leaked, they will be excluded and punished by the plane rules. If you use fortune telling signs to make a living, it would be fine if you have good wishes to save people. If you randomly guide you, you will also create bad fates and even destroy yourself.

But what is different from others is that his ability is different from formulas and previous secrets, but instead sensing the energy of all things in the world, and then through calculations and summarization, we can understand some basic laws of all things.

At least, Cui Ning can easily perceive a person's energy and influence at a close distance and then make judgments. This is especially obvious at the enterprise and enterprise level. The energy index and blood index of some entrepreneurs can objectively represent some of the situations of the enterprise, and even simply predict the future of the enterprise.

However, during the company's investigation, Cui Ning did not reveal his identity as a "market supervision", or the "general brand consultant". He stopped in the ** store for an hour and found that some masters who had read Feng Shui did not find it, or did not conduct in-depth investigations at all, tracking some substantial problems of the visit.

The first thing is the issue of incense burners and incense lighting. As a store, fire prevention is actually the top priority. Any shopping mall has very high requirements for fire safety.

The seemingly pious behavior of lighting incense actually increases many safety hazards. Feng Shui is definitely not just static, but dynamic. It can even be said that the Feng Shui of different shop owners in the same store is different. However, according to the records of the secret book, the complexity of its algorithm and the many factors involved in heaven, earth and man are no longer the kind of master in this world.

Cui Ning could almost guarantee that the master who looked at Feng Shui at the beginning did not stay in the ** shop for more than half an hour like himself, and even just followed the formula of ancient books to look at Feng Shui and install the location of the incense burner, which would be considered as completing the task.

Secondly, since you have to light incense every day, in order to control costs and popular channels for daily procurement, the quality of incense is very average, probably at the level of the wholesale market. Like some flowers, this incense is not suitable for long-term existence in a closed environment. It is not a good thing for the health of the staff in the ** store.

This has nothing to do with Feng Shui, it is actually a category of modern science, but the clerks do not realize the influence and harm of these small things, or are not sensitive to the perception of the environment.

Then, whether it is the Taiyue stone at the door or the Taiyue stone Gandang stone carvings, there is no problem in suppression or Feng Shui layout, and it is not considered "bad Feng Shui", but it has no "use of any gain".

This is equivalent to some formalism, just to complete a certain task, but it invisibly increases the daily workload of employees (mainly moving stones). The daily movement of these two huge stones has become a work procedure for anyone, and there is neither respect nor a lot of faith.

This leads to the so-called stone not condensing much energy and becoming a pure decoration. What's more, employees sometimes put cleaning tools such as mops on the stone, which is the counterproductiveness of Feng Shui - it will not bring good luck to the store.

The simplest way to say, whether it is a stone or a lion, it is equivalent to a noble person. He needs to be respected and respected, rather than ignoring him or instructing him at will. The inevitable result is that he will not have any help, and will even remove his strength at critical moments.

Although the stone lion at the entrance of the store does not have much spirituality, it is often useful because the stone lion absorbs the sun's energy every day and can form a relatively powerful yang energy aura, which has some expulsion effect on ordinary evil energy. If you want the stone lion to truly have spiritual energy, special rituals are needed. Unfortunately, these rituals have basically been lost, so many sect beasts have lost their meaning of existence.

Of course, in addition to the traditional Feng Shui, it is actually part of metaphysics. The employees of the ** store do not have a good understanding of Taiyue Culture and do not use Taiyue Culture to promote it, or do not grasp the inner needs of consumers to tell stories. Products, corporate culture and Taiyue Culture are completely separated.

For example, while chatting with several promoters, Cui Ning found that the employees did not know that many of Hailan's products were actually used in Taiyue Mountain and hotels, including several famous Taoist temples and temples. What a good brand story, which proved that Hailan's products have a wide coverage and high trust.

Of course, Cui Ning even wanted to introduce the Extraordinary Coke to Taiyue. After all, climbing requires a lot of water, and this work can be left to the company to do it themselves. However, Cui Ning therefore thought of some innovative marketing rules, such as some brands that can be customized, customized for use or use legal images such as Taiyue and Bodhisattva on certain products to increase customer trust and emotional resonance.

As for Hailan’s issue, Hailan employees rarely go to Taiyue due to various busy reasons, and employees recruited from other places do not know enough about some of the classic stories about Taiyue. This is a typical example of guarding the gold mine and not using it.

Of course, the last problem must be not just the problem of Taiyue ** store, but many ** stores. However, Cui Ning discovered such a problem in Taicheng. Since he discovered it, he had to solve it. Moreover, faith is a good marketing method.

The so-called storytelling first requires discovering the real power. Cui Ning had a careful observation during the process of going down the mountain, whether it was a temple or some sales points, whether it was a refrigerator or an air conditioner, so he understood more clearly that a good salesperson was first of all, a person who had requirements for himself, and at least combined Taiyue culture with corporate culture. This kind of thinking is the basic quality of a manager.

Also, Hailan, as a brand in Dongshan Province, has the right time, place and people in Taiyue itself. How to make good use of taxi drivers, hotels and tourism companies is also an important task for a branch manager, but it has not yet been well developed.

After discovering the problem, Cui Ning informed him of his identity through the headquarters, and then summoned the main managers and the manager of the ** store to hold a small meeting for everyone.

The problems found must be solved one by one, and truly loving Taiyue, understanding Taiyue, and climbing Taiyue are part of your future work.

For some important attractions and temples on the top of the mountain, such as Jade Emperor Pin, Bixia Temple, Qingdi Palace, Houshiwu Yuanjun Temple, Taohuayu Yuanjun Temple, Wanxian Tower, Zhulin Temple, Fanziya Sun Temple, Wuji Temple, God of Wealth Temple, Sanguan Temple, Doumu Palace, Zengfu Temple, Guandi Temple, Puzhao Temple, Laojun Hall, Wangmu Pond, Yuquan Temple, etc., you should understand Taiyue culture just like you know the company's products, and be no less than a good tour guide.

We also need to organize study, assessment, and even hire a tour guide to take a few days to let all the employees of the company go mountaineering specifically, and then experience Taiyue in person, understand Taiyue, and love Taiyue.

We must carry out special marketing promotion, and even take porters, taxi drivers, hotels, and guesthouse owners as our sales staff. We must know that refrigerators, color TVs and air conditioners are also taken by porters. Their recommendations and corresponding rewards will inevitably make Taiyue Mountain all traces of the Hailan brand.

In the narration of the Hailan brand, we must be good at telling the sea blue sea culture, as well as the relationship between Mount Tai and sea culture, and learn to borrow the power of time and place to achieve harmony among people.

Then, tell stories in turn, and even do some charity publicity and public service advertisements in some temples. For cities like Taiyue, it will inevitably bring major changes, that is, new opportunities, and add new content to the corporate brand connotation.

Of course, changing the incense burner into an electronic incense burner can not only attract the faith of believers every day, but also avoid the hidden dangers of fires. It also has a more technological sense and will not bring health risks to the staff in the store. The main thing is to form a more harmonious aura with the home appliance store, so that the store's Feng Shui and magnetic field can gather people and money more.

Putting the Taiyue Stone in the place where the sun shines on both sides of the door constantly absorbs the sun's energy and avoids moving every day. Mainly in the Taiyue area, no one will steal door beasts such as Taiyue Stone and stone lion. Whether it is based on faith, folk customs, and surveillance inside and outside the store, it ensures relative safety, as well as the significance of the existence of stone lion and Taiyue Stone.

There are more details, such as recruiting a good tour guide as a part-time job, which is all an order issued by Cui Ning, but the keyword is not Feng Shui, but "safety, convenience, professionalism and brand influence", and the method of the human world is still used.

Although these words come from the West, Cui Ning does not think that this is admiration for foreign countries, but is easier to understand and communicate.
Chapter completed!