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Explosion Chapter 0396 Introduction and experience of different cultures

Cui Ning hung up the phone, opened the web page, learned a lot of information about Zheng Li and Jinfang online, and then called Han Shuangrong to express his gratitude. He held a small meeting within the company and found several loyal users of Aili Company in the company. Two of them had participated in Aili's meetings many times, had joined Aili members, and had a certain income. One man and one woman were all very young graduates. It can be seen that Aili was also quite interested in young people who had just graduated.

The man is 25 years old, just one year after graduation, and is named Han Xiaoming.

The woman is 24 years old, just graduated, and her name is Xiahou Tianzhen.

Han Xiaoming is a designer in the company, and Xiahou Tianzhen is an employee of the company's administrative department.

"Do you think if you work hard in direct sales, can you make a fortune?" Cui Ning asked very directly.

"It should be possible, after all, the top scorer in 360 people" answered Xiahou Tianzhen.

"Anyway, you have to be thick-skinned and have certain connections." Han Xiaoming obviously thought more. "I saw that if you do well in the system, you have certain connections, or your family has certain financial capabilities. For example, young people who have just graduated, it is difficult to get a high income when doing this. After all, this is a sensitive industry, and many people don't believe us."

"So how can we make more people believe your recommendation?"

"The role of advertising is still very useful. After all, people in our country believe in advertising, especially the advertisements of Longguo TV Station." Xiahou Tianzhen.

"In addition to advertising, I think we should make the public believe in the effects of the product, such as the main products nowadays protein powder, as well as household daily chemical series, etc. The products are actually pretty good, although not as magical as mentioned in some conferences. I think the key is to develop usage habits. After all, compared with world-renowned brands, price is not the biggest problem. The key is to find a position in fashion and high-end. Ailey's competitors should actually not be domestic brands, but international well-known brands." Han Xiaoming.

"Then do you use Ailey's products on a daily basis?"

"Of course, because I am already a member, it's still 20% off to be considered a performance." Almost unanimously spoke.

"Then will you recommend certain products to your friends around you? What is your attitude to earn commissions from them?"

"I rarely recommend it directly, and I always feel embarrassed, but I will introduce friends to attend some briefings or sharing sessions to ask teachers in the system to recommend it." This time, Han Xiaoming spoke.

"It is normal for us girls to recommend cosmetics. I will recommend them with my family, best friends, etc. The key is that I am looking for a job when I graduated, so I went to some Aili's classes. After listening to the classes a few times, I also introduced some job searches to listen to them together."

"Then do you have expectations for doing direct sales to become a millionaire?"

"It's really not there." Han Xiaoming smiled. "It was just that when I first graduated, I wanted to find a job with a good income, but now I have a good income in the company and haven't been to the meeting for a long time."

"Look at the time when others share successfully," Xiahou Tianzhen. "In fact, many people are satisfied with the ability to achieve silver medals, which means they earn 5,000 yuan a month. However, after 5,000, they will have new ideals. Anyway, I think like our newly graduated students who do direct sales and become millionaires, this is a temporary whim and it is difficult to last."

"If you were asked to plan or promote Ailly, what kind of publicity do you think would be better?"

"Television advertising, outdoor advertising, magazine advertising, especially women, family, fashion magazines, celebrity endorsements, plus a certain product description." Xiahou's naive standard female perspective.

"I think it is best to reflect the company's strength and who are using the company's products. It is best to have enough persuasiveness. It is best to have very authoritative and representative people, such as athletes, fitness coaches or celebrities. Isn't this the Olympics soon this year? It would be great if it could be combined."

The meeting with Ms. Duncan of Ailey Company and President Zheng Lijinfang was at the headquarters of Ailey Longdu. Since some restrictions were taken in the past two years on direct sales (formerly ship sales) and required the company to have a store and business address, Ailey's first store carried out shops and display business in major cities. Of course, it is usually rented several floors, which is convenient for holding some meetings at the same time. Longdu has three floors, the first floor is experience and display, the second floor is the sharing meeting room for direct sales personnel, and the third floor is the office space.

Duncan is about 30 years old and is a mixed-race child. Zheng Li-Kim-fang is a third-generation Hong Kong islander, responsible for the entire Long Kingdom and Asia. Due to market changes in the past two years, there has been great pressure, but the bright prospects of the Long Kingdom market have also made President Zheng Li-Kim-fang full of confidence.

Cui Ning and several colleagues in the company came to Ailly's headquarters as scheduled, and personally felt Ailly's work style. First, he visited the first floor and learned about the relevant products and company introductions. It was introduced by Duncan. Her position is the person in charge of Longdu City and one of Zheng Lijinfang's assistants.

Then Cui Ning and his friends walked around the second floor and watched the sharing and learning meetings held in several conference rooms, including introducing several very successful and representative direct sales managers, as well as Ailly's attitude of constantly learning.

In the conference room on the third floor, Cui Ning and his party met the very elegant and kind-hearted President Zheng Lijinfang.

However, in Zheng Lijinfang's office, Cui Ning also met a 20-year-old fellow villager named Li Tian in Dongshan Province. She was asking Zheng Lijinfang for some questions about direct sales, including inviting Zheng Lijinfang to class with their advertising company employees.

When Li Tian heard that Cui Ning served Hailan and her ideal, she quickly took out her business card. It turned out to be an advertising company, but in addition to advertising business, they also have some business to provide open course training for enterprises. I hope Cui Ning will introduce Chairman Yu Jinlong and Chairman Liu Chuanshi, including organizing lectures in their name.

Li Tian is very extroverted, but Cui Ning is busy and said that some things can be discussed in detail in the company another day. After exchanging business cards with each other, Miss Li Tian left happily.

Cui Ning and President Zheng Li Jinfang introduced each other. Of course, Cui Ning also introduced her company accordingly, serving companies such as Hailan, Ideal, Wahehe, and several other major companies and brands, and owning advertising companies under Longguo TV. These resources and strengths make Zheng Li Jinfang feel very safe. After all, as a direct sales company, the partners they are looking for are strength and safety first. As for planning creativity and execution capabilities, they are all secondary conditions.

Zheng Lijinfang once again gave a basic introduction to Aili Company. The core meaning is the company's technical capabilities, the world-class planting base in Meiguo, the development in Longguo in recent years, and the outstanding performance of local marketers represented by Han Shuangrong and others. Many practitioners in traditional industries have begun to accept and like this career. The most important thing is that the Longguo government also supports formal and deep-seated direct sales companies in Longguo to develop healthily, jointly maintain market order, and deliver better products to thousands of households.

However, Zheng Li and Jinfang also put forward a "small requirement", that is, the cooperative company must be a loyal user of Aili products. To truly understand Aili's products, we must recognize Aili products from use, constantly summarize the benefits and advantages of the products, and carry out planning and creative dissemination.

"Mr. Zheng, I understand what you mean. Experience product is the prerequisite for planning. I will purchase some products in the name of the company and individual, and require our employees to use and experience the product.

But after all, there are too many products from Aili Company, including thousands of varieties, and even many household products. We cannot experience them all. This is not a matter of price, but that many product users are mostly housewives or middle-aged and elderly people, most of us are young people, and the pace of life is also tight. If some unlucky products are forced to experience, they are just a form and cannot get objective results.

Also, I personally can take the lead in the experience and participate in some sharing sessions of Aili Company, striving to gain more materials, but I cannot participate for a long time, and the actual situation in each industry is different.

But in addition to my own experience, I will also introduce Aili's products to other cooperative companies, such as some bank customers. They have a gift procurement system, including Longguo Petroleum, Longguo Petrochemical and other companies. We will also conduct business for Longguo Bank in the second half of the year. I don't know if this form is OK?"

"We also have a large customer department in cooperation with Longguo Petroleum and Longguo Petroleum and Chemical Corporation, but you can do it through it. The key is to find the right person." Although Zheng Lijinfang spoke casually, she showed great interest in her eyes:

"Because Aili has no mass advertising all over the world, especially in Europe, Meizhou and many other countries, it has been a form of interpersonal communication and conference sharing for decades. However, because Han Shuangrong has launched the outdoor advertising model in Green Island City, it also makes us think that there must be advertising in Longguo, especially the advertising of Longguo TV. This is simply too important for our direct sales managers to conduct business."

"So this time we started the bidding for the creativity, production and various forms of communication of TV advertising, magazine advertising, etc., which started last month, but we have not finally selected a partner because we have to report to Meiguo Headquarters.

So, the bidding requirements are relatively high for the cooperative companies. But I think there is no problem with Mr. Cui's company, so the next step is creativity, and to introduce us to the person in charge of Longguo Mobile, Longguo Petroleum, and Longguo Petrochemical. We will go to the next step of work. Do you think it is good?”

"Okay, that's it. Otherwise, we'll come back to the proposal in a week. Are you still in Longdu at that time?"

"I have been in Longdu recently, including some government public relations work. If you have corresponding resources, you can also provide them, such as the Ministry of Commerce, the Ministry of Industry and Information Technology, etc.."

"Mr. Cui, I think Aili's company doesn't look like a simple proposal. They are more like selling products to us and asking us to provide resources." The director of China, who visited with him, couldn't help but speak on the way back to the company.

It turns out that Qiu Hongbo, the producer of the advertising department of Longguo TV, is now working with Cui Ning, is older and knowledgeable, so he has some feelings:

"Their company has a very good people. At first glance, they are people who do things. However, the bidding has been a month, and no partners have been selected, including the Meiguo headquarters to review and approve it, so it is very troublesome to cooperate. As for product experience, I don't think it's a big deal. It's normal for them to need government resources. The key is whether we can provide resources different from other companies and show the company's unique advantages."
Chapter completed!
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